Zynga CEO Ping Cass: I hope this is my last venture

Zynga CEO Mark Ping Cass

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Mark Ping has founded a social networking pioneer called tribe.net, but it is also a social gaming company, Zynga, that really made him famous. The company has made casual gaming a billions of-dollar annual revenue business and has been on the market since last December. While Zynga was aggressively expanding the emerging http://www.aliyun.com/zixun/aggregation/6826.html "> Mobile gaming market, Cass was interviewed by Wired magazine – but the company had not yet released its expected results , and share prices have not tumbled. Pincus predicts that, despite his efforts to build a company that is built to grow, he may be challenged by Wall Street in the short term, unable to gain the appreciation of Wall Street.

The following is an overview of the interview:

Q: 5 years ago, you were on this journey, did you ever think of what you can achieve today?

A: From the outset, I thought this could be a chance to cross the globe. At that time, there is no brand in the field of Web game, there is not much market, we all think that this is not the mainstream, that the game needs huge investment.

The most important idea is that if the threshold of the game is lowered, it can be presented directly in front of you, and socially, there will be a lot of people willing to play. In fact, once the threshold is low enough, it will reach a tipping point and people will start playing games. It's kind of like a newspaper comic. If a comic is published in a newspaper, you'll be happy to read it or play crossword puzzles. But there are not many people willing to buy comic books or riddles.

Virtual Goods and free models have been tested in Asia. But the mainstream view is that Westerners do not approve of this model.