Zynga China CEO: Push "Star City" bullish on market prospects

Sina Science and technology news July 27 afternoon, the nineth session of ChinaJoy (China International Digital Interactive Entertainment Exhibition) held in Shanghai today.　　Zynga's China CEO, Tian, told Sina technology that Zynga's current focus is on pushing the newly released social gaming product, the Star City, to be optimistic about Zynga's prospects in the Chinese games market. He said that "Star City" is currently the world's largest user of the social game "CityVille" Chinese version. According to third party data, "CityVille" has reached 80 million users per month, and Tian believes the game will also be popular in China.　　"Star City" in the beta version of Tuesday has been in the line of friends online, two days have been full. Tian revealed that Zynga China currently has more than 100 employees, mainly in the product and technology two departments, will continue to strengthen technology research and development capabilities.　　He said Zynga's headquarters gave the Chinese sector ample time and space to explore successful roads in the Chinese market. Tian points out that the Chinese market now has a number of gaming products that mimic Zynga, and these products have been accepted by netizens. In a sense, these shanzhai products have done free market research for Zynga.　　But he has confidence in the market outlook for Zynga products and believes that the quality of its products will be recognized by users. He believes that the current market demand for Chinese online games is huge, but the supply and quality is insufficient, is still in the stage of flowering. Millions of of the user's online products also put forward higher requirements, if a game product does not continue to innovate, it will be users and the market eliminated. This poses a greater challenge to the game team's later work. (Mao Shu)