Zynga costs cut off 11 games will force new game development

News and Information http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time December 31, according to Science and technology blog TechCrunch Report, as CEO Mark Ping Cass (Mark Pincus, part of a cost-cutting plan announced in November, Zynga closed 11 games, some of which were closed today. The social gaming company will focus its resources on more successful games and new game development.

The company had been overextended before. In its heyday on Facebook, it developed dozens of games and later developed mobile games with the constant interest of smartphones. It does not seem to be a problem when Zynga prepares for a big IPO.

Zynga's share price has fallen sharply over the past year, with investors questioning that it is no longer possible to spread the virus on Facebook free of charge, as competitors emerge and a large number of Facebook shifts from desktop to mobile are hurting Zynga. Zynga's shares have fallen to $2.33 trillion, far below its IPO price ($ 10 trillion) a year ago.

To get the company back on track, Zynga announced a series of cost-cutting measures, including layoffs of more than 110 people, closure of multiple offices, cessation of contracts with contractors, closure of 13 games, and a sharp reduction in investment in the "Ville" game.

Zynga has two games closed today, and if these games are retained, engineers, designers, and product team resources will be too fragmented and the company will no longer be able to afford their operating costs. A new user's registration is no longer accepted by an application that is about to close or has already been applied from the application store.

Details of the games involved are as follows:

December 5 Closed "fishing village" (FishVille), "Vampire Wars" (Vampire Wars) and Treasure Island (treasure Isle);

December 21 Closed "Montopia";

December 30 Close "Happy Pet" (PetVille) and "Mob War 2" (Mafia Wars 2);

Stop accepting registration, January 14 close the Indiana Jones Adventure World (Indiana Jones Adventure Worlds);

Has moved from the app Store to the "Black Hand War" mobile derivative version Mafia Wars shakedown, "Forest Town" (Forestville), Scrabble "Mojitomo" and "Word Scramble Challenge".

The closure of these games will not affect many people, but it is a nearly disastrous blow to players who have invested a lot of time and money. To ease the pain of the player and bring new users to the game that continues to operate, Zynga gives a Adventure game to the "Fishing village" (FishVille), "Adventure World," for Free ("Castle Town", "Chefville", " Happy Farm 2, "Gangster War", "virtual world", the virtual product package.

After a massive shutdown of the game, the company will still run more than 30 games on Facebook, zynga.com, IOS, Android, MySpace and other platforms.