Event: October 26, social gaming company Zynga announced today that it will cut 5% of its jobs and, in addition to cutting some of Zynga's jobs in the Austin studio, Zynga closed its Boston studios and plans to close its studios in Japan and Britain. Mark Pincus, chief executive of Zyngahttp://www.aliyun.com/zixun/aggregation/32086.html, said in a memo to his staff Mark Ping The layoffs will affect about 140 Zynga employees, representing 5% of their 2,800 employees. In addition to these layoffs, the company is "reducing the number of its partner teams", shutting down 13 old games and "significantly reducing" its investment in the Ville game, which actually did not perform as expected. Zynga's finances have been in trouble for the last six months. According to Zynga's third-quarter earnings, the company's net loss amounted to $52.7 million trillion in the quarter, compared with a net profit of $12.5 million a year earlier.
Comments: Once flourishing social gaming companies, now face layoffs and close the game situation, it is inevitable that people feel sigh. Prior to its borrowing group Facebook, successfully accumulated a large number of users, unfortunately failed to transfer these users to the mobile platform successfully. Mobile game has become the major game manufacturers battleground. Mobile games are different from traditional desktop games, on the one hand requires innovation, on the other hand, not large and complex. If Zynga is improperly transformed, it will soon be overtaken by rivals.