Zynga, Facebook to find new ways to increase game revenue

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Facebook has started looking for new ways to increase gaming revenue (Tencent technology map)

Tencent Science and Technology (Mingxuan) Beijing time October 11 News, according to foreign media reports, as social game developers Zynga continues to get into trouble, the world's largest social networking company Facebook has begun to find new ways to increase the game business revenue.

Matt Wyndowe, the Facebook apps and gaming product manager, recently interviewed Gamasutra editor Christian Natte (Christian Nutt) of the gaming website, Matt Windowi about the prospects of Facebook as a gaming platform. And point out that Facebook's strategy is aimed at attracting more game developers. Windowi says Facebook wants game developers on the platform to sync.

"We really want to help game developers implement the game Sync settings," Windowi said. Obviously, as far as game developers are concerned, they can do a lot of things, but we want to add more functionality to their application interfaces. For game developers and users, this will achieve a win. This is, of course, what we want to do. Although there is nothing to announce at the moment, but we have heard a lot of game developers talk about this, we will give priority to this feature. ”

At present, most of the games on the Facebook platform are asynchronous games, which means that the player cannot play instant games with another player, only to play the game in turn. If Facebook injects more resources into the sync game, it will encourage the player to spend more time on the Facebook platform, which means Facebook can make more money.

Given that 20% of Facebook's current revenue comes from Zynga, whose share price is falling in the securities market, it is not bad for Facebook to offer more incentives to developers to develop new games for the Facebook platform. Zynga's shares fell 0.09 U.S. dollars in conventional trading in the Nasdaq Stock market in Wednesday, down 3.49% per cent to $2.35.