Zynga has closed 11 games: Shifting the focus of business

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Beijing time January 1 morning news, social gaming company Zynga confirmed in Monday that the company plans to close the 13 games in which 11 have been closed, of which the latest closure of the "PetVille".

Zynga said in October this year it would close 13 underperforming games after the company issued a warning that its revenue growth was slowing as the once-popular Zynga game on the Facebook platform faced a massive loss of players and slashed its full-year performance forecasts. Zynga announced that the PetVille game has been closed two weeks ago, and all 11 closed games were closed in December, either completely shut down or no longer accept new players, such as Mafia 2 (Mafia Wars 2), black fighting ( Vampire wars), "Dream Forest" (Forestville) and "FishVille" and so on.

"After closing the PetVille, we encourage players to play other Zynga games, such as Castleville, Chefville," Farmville 2, "Zynga said to the player on the Facebook page of" PetVille ". "Mafia" and "Yoville". "PetVille" players in these games to get a one-time free gift of Virtual Goods reward package. ”

"PetVille" was "praised" on Facebook 7.5 million times, but according to AppData statistics, the number of active users of the game is only 60,000. Some 1260 users have left a message on the Facebaook page of the game, some of whom have expressed regret that the game has been closed. Zynga says it will shift the focus of its business and focus on growth opportunities for mobile games. This month Zynga also Nevada State preliminary applications for a real gaming game, in the hope that the real game market will offset the adverse effects of falling gaming revenues such as FarmVille. (Tangfeng)