Zynga launches privacy guide game Privacyville

Privacy Guide Game Privacyville Sina Science and technology Beijing time July 8 morning news, according to the U.S. Science and Technology blog website TechCrunch reported that social game development giant Zynga Thursday launched a "Privacyville" game,　　Try to give the player a deeper understanding of the company's privacy policy while experiencing the fun of the game. The Privacyville game, which is consistent with Zynga's style, does not instill a dogmatic approach to the user's privacy policy and replaces it with a game-like guide that allows players to learn more about Zynga's privacy policies The company's virtual currency zpoint can also be obtained through the Rewardville platform.　　Privacyville is actually imitation CityVille launched, so players should be the rules of the game will not be unfamiliar. The storyline of the Privacyville game takes place in a small town where players can explore the main chapters of Zynga's privacy policy as well as instructions for users ' online information.　　For example, when players open the Privacyville game, Zynga tells them that if they want to play games with other players on Facebook, they need Facebook profiles such as names, photos, and friends to make these games more socially attractive. Another privacy guide is designed to inform mobile gamers that Zynga will get their device IDs and IP addresses. Zynga says the company and advertisers may collect cookies through user browsing and send e-mail reminders to users. While Facebook deals with the payment process for some of the virtual goods, Zynga also uses new technologies to ensure the security of the payment information transmission.　　Zynga has set up a total of 14 separate privacy announcements in the town. After reading all the announcements, the player will receive 5 quizzes, and the results will be credited to the Rewardville system to return the virtual currency zpoint. In addition, users do not need to log in to Facebook account, or register Zynga account, can play Privacyville game directly. However, if the user is a Zynga player, you can log on to the Rewardville system and get the fictitious currency zpoint that was previously rewarded.　　The number of users playing Privacyville games is limited, but only once. Zynga said Privacyville would not replace the company's privacy Policy or privacy center, but rather an interactive way of interpreting its privacy terms. "We think it's easier for privacy policy to be accepted by users," Reggie Davis, a general counsel for Zynga Law, Reggy Davis the new game. We hope to create an easy to accept and interesting privacy guide through our usual practice. We look forward to receiving feedback from players to make it easier to understand our privacy policy. "There is no doubt that this is a smart move for Zynga. As Zynga grows larger, it is becoming increasingly important to eliminate the pitfalls of user privacy issues. In a S-1 IPO paper to the US Securities and Exchange Commission last week, Zynga said privacy management and reliance on Facebook were major challenges for Zynga in the future. In fact, Facebook and Zynga last year were accused of privacy issues in court. (Xuan Chen)