Zynga opens up "You draw me guess" income-generating channels

According to foreign media reports, social gaming company Zynga has been facing a lot of questions after acquiring Omgpop, the developer of Draw something. In fact, soon after the acquisition by Zynga, "You draw Me guess" popularity began to decline. According to sources, Zynga plans to disclose details of the acquisition of Omgpop.

Zynga plans to put more ads in "You draw my guess" to bring more revenue to the company when it announces an advertising deal with animation Studios ' dream factories. Zynga thinks this is just the beginning of a new revenue-generating route that you draw I guess will prove that the acquisition Omgpop value for money.

Zynga's shares have shrunk nearly half in the past 2 months. One factor is Zynga's reliance on Facebook, where Facebook's growth prospects and valuations have been questioned since the IPO last Friday. But Zynga's share price has shrunk since the acquisition of Omgpop on March 21.

The price of Zynga's purchase of Omgpop is $183 million, which, in many ways, is not expensive and is by far the biggest buyout deal ever done by Zynga. At that time, "you draw I guess" popularity reached a new high. 50 days before release, "You draw I guess" download volume reached 50 million times, becoming one of the fastest growing games ever.

"You draw Me guess" users posted sketches to Facebook and Twitter, and thus attracted a large number of other users. Most of the time, users draw 3000 pictures per second, making "you draw my guess" the most downloaded game in the App store at the Apple mobile app shop.

But the popularity of "You draw me guess" is falling fast. As of Tuesday, the "You draw me guess" has slipped to 18th place in the App Store paid apps rankings. Although Zynga has never disclosed the number of users you draw my guess, the number of users who log on via Facebook has been reduced from about 14.5 million of the day the deal was announced to about 7.6 million by Tuesday, according to AppData, a market research firm.

Many investors believe Zynga's bid for Omgpop is too high. Zynga defended the takeover of Omgpop, referring to the extraordinary growth of "you draw my guess" and claiming that millions of of users made the "you draw me guess" no less than the game that the company developed itself. "We think it's an evergreen tree that will pop for years," said John Schappert, Zynga's chief operating officer, John Sabert. ”

"You draw I guess" there are two versions, one is the free version through advertising revenue, and the other is a paid version. Players can buy virtual coins, buy more pigments in the game, and help users guess the tools of the objects they are drawing.

Zynga has also added a social function to "you draw my guess", allowing players to send messages to each other. Zynga also plans to make you draw my guess to support another 10 languages and expand the potential user base. Currently, half of the users you draw I guess are from overseas, Zynga said.

Zynga is opening up more ways to increase the revenue you draw I guess. According to the agreement, the week before the new movie "Madagascar 3: The European Wanted" (Madagascar 3:europe ' Most wanted) in DreamWorks, "You draw my guess" will show users the relevant slogan ads, flowers, and words for users to guess. The deal amounts to between $250,000 and $500,000, equivalent to the agreement reached with Omgpop before DreamWorks.

A source said that Zynga has reached more advertising deals related to the "You draw my guess", but has not yet published these deals.

In addition, Zynga plans to expand with American Express (Anglo Express Co.) Cooperation, may include "You draw I guess". Under the agreement, users who use American Express to pay for their purchases will get virtual currency and other props.

Zynga believes that "you draw my guess" will have an immediate impact on its revenues. In a recent first-quarter report, Zynga has raised its full-year revenue forecast by 4% per cent, based on expectations of "You draw my guess".

Zynga plans to develop a peripheral product that you draw my guess. That would highlight Omgpop and the value of the "you draw I guess" for Zynga, said analysts Colin Sebastian Robert W. Baird&, an investment firm, and so on, "Zynga is not just looking to increase the number of users, Also want to find users willing to pay. If you only focus on the absolute number of users, manufacturers will miss the opportunity to generate revenue.