Zynga pushes a unified gaming platform allowing multiple players to play games simultaneously

Currently, the social game giant Zynga has more than 290 million active monthly users, nearly 65 million daily active users, 22 million mobile users, and 1 million players per second playing Zynga's games, with up to 2.8 million social events a day. However, players on different devices or on different platforms are unable to play the game synchronously. At the annual Zynga unleashed conference held in Tuesday, the company released a unified gaming platform to enable real-time connections between different platform users, allowing multiple players to play games synchronously. At the same time, Zynga also introduced several new releases of the games, such as Ville and Chefville. At the conference, Zynga launched the Zynga API, which allows third parties to create their own games on their social platforms, increasing the number and variety of games in their gaming network. At the same time, Zynga's for Mobile is released, which will attract more mobile game developers to build the Zynga mobile gaming ecosystem and its social networks to make the gaming experience more complete. Zynga will also launch a new social networking service, Zynga with Friends. On Facebook and Zynga's own gaming platform, Zynga.com has a list of friends, Buddy Games, and a list of recommended games based on gamer preferences and friends playing games. Zynga with friends will become a unified social Information center, allowing players to use the new real-time multiplayer capabilities to play games and chat with different platform players, greatly enhancing the interaction between the various platform users. In this way, Facebook will not be the only game platform to choose from, and players can play the same game on any platform, such as Facebook, mobile platform and zynga.com. This may make Zynga's revenue distribution even more evenly. It is unclear how the move will affect Zynga's relationship with Facebook, but such a built-in social platform could also add to the stickiness of the game on Facebook, which is not necessarily a bad thing for Facebook. Previously, Zynga's shares were frustrated, far below the IPO price of $10 last December. Data also show that its monthly active users are also growing slowly. It remains to be seen whether the new unified gaming platform will bring new challenges to Zynga after the unleashed conference.