Zynga pushes new games to lure investors worries its Outlook shares plunge 5%

Sina Science and technology news Beijing time of June 27, the social gaming company Zynga chief Mobile David Col (David Ko) announced in Tuesday, the company's daily active Mobile user number has reached 22 million people.　　Given that Zynga has about 53 million daily active users on its Facebook platform, this can be a pretty clear signal that the company is diversifying its gaming platform. Zynga also announced a new partnership program that would allow third-party developers to use their networks, and game developers such as Atari Atari, phosphor games and Crash Lab will be the company's initial partners. "It's easier to develop an application now than ever, and it's more difficult to find an audience," says David Col. We want to create an ecosystem with the best mobile developers and the best mobile gaming. "After becoming a mobile gaming platform, Zynga will compete more directly with gaming companies such as Gree and Dena, which also have their own mobile gaming networks."　　In addition, Apple has its own gaming center, and Facebook is aggressively moving into the mobile apps market. Zynga also said it would increase support for multiple player synchronization contests in its own gaming portfolio, starting with its recently released game, Bubble Safari. Multi-player synchronization contests are where two or more players can compete in real time with each other, and historically Zynga has focused largely on asynchronous (or round) games because it is more suitable for casual gamers. In the new model, players can play games with Facebook friends and play with strangers.　　In addition, the new model will also have a chat function. Zynga's share price has been hit hard by recent stock market deals as investors worry about its negative free cash flow and the future prospects of the company's business. On that day, Zynga's shares fell 0.30 U.S. dollars in conventional Nasdaq trading, at $5.77, or 4.95%.　　Zynga shares have been in a downward trend recently, with shares falling more than 30% per cent since the May Facebook IPO (IPO), which is well below the 10 dollar IPO price per share in mid-April. Industry analysts noted that Zynga's share price rose earlier this morning, but then turned into a big fall, while the fall was the moment when the company talked about gaming at a press conference today, which could signal investors ' hopes for more certainty about the future of Zynga's gambling and gaming games. Many gaming developers have increased their investments over the past six months, as the U.S. state Government is expected to loosen regulations on online gaming to help it cut its fiscal deficit. (Tangfeng)