Zynga's revamped gaming website Facebook account is no longer a must-have route

Zynga's revamped gaming website Facebook account is no longer a must-have route

According to foreign media reports, social gaming company Zynga local time in Thursday to its game portal to the revision, allowing users to play the game without first logging on to Facebook. This is an important step in Zynga's independent process.

Zynga.com This revision is the latest move by Zynga and Facebook to "split up".

Tom Catlin, general manager of Zynga.com, said in a media interview that he thought Zynga's gamers wanted to create a game account that was independent of the Facebook account, "before users had to use a Facebook account to play our game," Tom Katlin. But that will change in the future, and existing players can still play the game with Facebook accounts. The Facebook account shows the user's real name.

However, new players can easily register Zynga games without using Facebook accounts. "We have been simplifying the registration process," Catlin said of the revamped Zynga.com website.

Zynga was founded in 2007 and has achieved rapid growth through exclusive partnership with Facebook. Zynga publishes games directly on the Facebook platform. For years, Zynga and Facebook have been mutually beneficial, and Zynga's nearly 90% of its revenue comes from Facebook, and it has contributed about 15% of its revenue to Facebook.

But with the entry of other social-gaming companies, Zynga's competitive edge on Facebook has been diminishing. Zynga's lead in social gaming has been threatened by the lack of platform diversification earlier. Facebook and Zynga announced last year that the contracts that make Zynga privileged on Facebook have expired.

Zynga no longer relies on Facebook's communications capabilities, but instead focuses on developing its own communications capabilities such as social stream.