Online Marketing

LBS is exciting for marketers, because lbs can increase the opportunities for local businesses to create opportunities for users to meet with the brand, while internet companies make the sign-in application a game, but ordinary users still don't find the real reason for them to sign in. Even in market perceptions, smartphone users still have a low awareness of LBS applications. According to the digital marketing agent White Horse2011 February, fewer than 56% of US smartphone users over 14 years old know mobile lbs apps, with only 39%. Facebook enters ...

I. Demand analysis it is well known that this is the first step in design, and this is the most important step for the individual, because the style of the whole activity is determined in this step. First you need to figure out what the demand side wants, perhaps this demand side more than one person, the key is who to make the decision; the key words collected by direct or indirect means are "lively" and "Rob"; because it is for the promotion of March 21 to do preheating, so the whole preheating page is the focus of the promotion of the atmosphere of contrast, and March 21 the day of the event. Below is a sketch of 321 preheating page requirements, summarized below (right): two ...

Site name: theaudience (http://theaudience.com/) Online time: 2011.4 financing: 20 million US dollar a-round financing product type: Star sn (Social receptacle social networking) marketing tools Profit Model: fee-based service theaudience is a tool to help celebrities navigate the social media world. Accordingly, the founder of the software is also of celebrity ancestry, they are Napster, Plaxo and Airtim ...

Site name: Olapic (http://www.olapic.com/) Release time: 2010.11.25 product Type: Picture Marketing platform Financing: Just received 1 million U.S. dollars in financing, a total of 1.58 million U.S. dollars investment. For many electric companies, social media investment returns are unknown, but New York's start-up Olapic is starting to change that. The company allows brands to collect images from users of services such as Facebook, Instagram, Twitter, and so on.

Redefining means having previously defined, so let me this 5 years of gaming marketing experience practitioners to bring readers back to the 2007, a brief understanding of the game of marketing some of the history. 2007-2010 IGA ERA 2007, a term-"IGA"-in Game advertising, into the Chinese advertising and investment circle of people's vision, because far across the ocean in the United States, April 2006 Microsoft bought game advertising company Massive,2007 Intel and several financing with 280 million dollar price ...

Porsche is a dream for many people. Will buy, or can afford her consumers, car dealers than you and I know their life looks like, "More gold, high profile, do not care to be noticed ...". Traditionally, the http://www.aliyun.com/zixun/aggregation/7603.html of such valuable goods "> Purchase decisions, will not be an unwarranted whim, but thoughtful, after repeated comparisons, Snoop, reward cars, The results of the test drive. Source: &nbs ...

Location value for marketers, the value of geographical location is obvious, marketers can be based on specific locations to analyze the target users. Digital marketing has always played an important role in brand recognition and shaping, which drives customers into commercial channels. But social media has broken the barriers between branding and buying decisions, and marketers can leverage social media interactions to effectively boost sales. Starbucks is doing very well in this area. But for customers, the value of location does not seem obvious. The survey shows that users with smart phones share their geographic location ...

Using coupons has become the hottest thing on the internet, with Groupon and lihttp://www.aliyun.com/zixun/aggregation/18902.html ">vingsocial," the August 2 news. Recently in the United States Science and Technology information blog TechCrunch organization of an event, the relevant professionals on how to use coupons for entrepreneurial enterprises to discuss, TechCrunch and summed up 10 points: 1. Consumption ...

Mintzberg is known as the "deviant in Management", in its strategic course: the strategic Management School, he did not give a clear definition of strategy, but the strategic theory to 10 schools, and to comment on. The simple explanation of strategy from one perspective, he argues, is like elephant: The man who touches his nose says the elephant is a snake, the man who touched the ear said that the elephant is a fan, the person who touches the knee says the elephant is a tree, the person who touches the tail says elephant is a rope, the person that touches elephant body says elephant is a wall ... We may as well use this method to think and deconstruct the strategic tube ...

Virus？ Micro movies? Augmented reality? If you don't know what your brand is saying, don't say anything. We are the stories we tell (we are the story). These words almost fill up the entire tether company's official homepage. You probably don't know what tether is, or who its founder Stanley Hainzworth is, but you must know Nike, Lego and Starbucks three companies. Stanley Hainzworth has served as the three ...

Intel is a well-known brand. Intel is ranked 7th in 32.015 billion U.S. dollars for the latest release of the Top 100 global brand value rankings by Interbrand, an international renowned brand consultancy. An invisible computer-built business-to-business product that has been made into a consumer brand, and also a household name, has had to be amazed. According to the common sense, the computer manufacturer is its customer, Intel does not need to be in the publicity, faces the consumer to yell, only needs to serve the good customer. But why should Intel make such a big shift, like McDonald's, Coca-Cola and other consumer goods ...

The mobile market currently has a very large number of users and apps. But the trend of mobile marketing has become increasingly obvious: top 100 apps change every month, with 90% of top 30 apps changing every month, new apps popping up and getting a sizable amount of users in a certain amount of time. Resource Trend 1: More Billion-class app appears, and the brand organic combination into the 2014, mobile marketing both the supply and demand are growing rapidly. As a marketing, we must first have resources, and now more and more app began to announce its own billion users, the whole ...

Kate Spade commissioned artists to create "colorful life" video in the past, the cost of television such media is prohibitive, but it is a strong backing of the fashion brand image. But now, the network makes these brands can be produced at low cost and the first time to release video content, and the continuous development of video content also promote their online sales. Cecilia Liu is an interactive marketing manager for Kate Spade New York. She told us that in the spring of 2009 Kate Spade released ...

See in recent years the mother and infant industry more and more hot, I invested in local opened two http://www.aliyun.com/zixun/aggregation/17957.html "> Maternal and Child supplies shop." Stores are located in high-end community commercial podium, targeted at high-end consumer groups. Although the operating area is not particularly large, but we in the procurement of carefully selected, to ensure the sale of high-grade goods, on the other hand, the emphasis on the category of comprehensive coverage, and strive for the surrounding areas of maternal and child consumers to create a one-stop shopping service field ...

Whether you're a small-budget company or a big company with a budget cut, what's the best way to do it if you have a limited budget but want to do well in social networking marketing? In the following article, the author lists a few successful Facebook cases for reference, the common characteristics of these cases are like the successful marketing program of large companies learning, imitation, can be achieved with less effort. 1: Clear goals, develop strategies usually large companies have a very complete system of marketing strategy, each step to achieve what the obstacles are, they are very clear. Small business owners are often in ...

We will find that many sites have the content of the recommended function, not only like the consumer E-commerce class outstanding book recommendations, but also include interest class sites like watercress in watercress guess. This kind of function undoubtedly has the remarkable effect in helping the user discover the demand, promotes the commodity purchase and the service application. So how do you get this kind of recommendation? In fact, with the site data analysis is not unrelated, we can take a simple look at its principle and implementation. Affiliate recommendations are divided into two categories in marketing: upward marketing (up Marketing): According to the existing customer's past consumption preferences, to provide more ...

The "Preface" is one of the most frequently asked questions on our QQ group, and is in fact one of my clients ' frequently asked questions. This is a very complex issue, not to ask the question itself, but to solve the problem of the feasibility of the practitioners have been plagued. This article will discuss several types of online marketing impact on offline actions and current solutions and remaining problems. This is the topic of the last article, see the following: Online marketing to the offline action effect monitoring (next). "Body" Today's topic is a new challenge, frankly speaking, in this field I know limited, ...

First, most of the official microblog's understanding of "content" remains in the original stage of micro-blogging, and the dissemination of the content of micro-blog is limited to how to improve the interaction of the content of the microblogging, how to expand the content of micro-blogging and the dissemination of information accuracy; but I think that all the media that can interact with the user, are part of the content; able to interact with the user content, even in the original 140 words, interactive activities, micro-blog sharing, chain promotion and so can become effective media, and even Enterprise Micro-BO 2.0 Enhanced Focus map, video, bulletin board text, friends ...

As for marketing strategy, the popular content marketing is just like the Coronation King, surpassing the previous engine marketing, public relations, paper media, TV radio advertising. Last year, a Cambridge Internet marketing software program, Hivefire, surveyed nearly 400 business-to-business marketing professionals and found that marketers were increasingly opting to replace traditional marketing with content marketing, and according to Hivefire's business-to-business marketing trends survey, the professionals who chose content marketing were paper media , TV, radio ads twice times. What is content marketing? Content Camp ...

This article from the @ Yan Tao is now a well-known electric business network planning and micro-blogging operations. The introduction of micro-blog marketing has been up to half a year, in the field of continuous exploration and summary, sporadic also wrote a lot of micro-blog articles, each time in the generation of the first, has been sent to the support of friends or to shoot bricks, and finally by other sites reproduced. Before all of the sporadic, this time spent a bit to sort out the "enterprise micro-blogging operation of the actual process", hoping to share some of their experience with you, no gorgeous language, no exquisite pictures, no abstruse theory, are their own in the process of operation ...