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The current situation and promotion of database marketing in Chinese enterprises

Reporter: Recently cctv in 3.15 bursts SMS spamming news, everybody is very concerned, this kind of short message marketing is the database marketing? Miss Wang: This is a great misunderstanding of database marketing. If the bulk of the message is the database marketing, then the street disorderly posting of small ads, and junk cards, is advertising. Haha in fact, the bulk of the message between the database marketing and advertising, can be said to be the lowest level of database marketing form, not our advocacy database marketing. We are very grateful to CCTV exposure SMS spam, database Marketing to healthy development ...

Summarization of database encryption technology

The necessity of database encryption large database management system platform is typically Windows NT and Unix, these operating system security level is usually C1, C2 level. They have user registration, user identification, Arbitrary access control (DAC), audit and other security functions. Although the DBMS on the basis of the OS added a number of security measures, such as access control based on permissions, but the OS and DBMS on the database file itself is still lack of effective protection measures, experienced online hackers will "bypass", directly using the OS tools to steal or tamper with the database files ...

Inventory 2013:21 Best Open Source database

As a software developer or DBA, one of the essential tasks is to deal with databases, such as MS SQL Server, MySQL, Oracle, PostgreSQL, MongoDB, and so on. As we all know, MySQL is currently the most widely used and the best free open source database, in addition, there are some you do not know or useless but excellent open source database, such as PostgreSQL, MongoDB, HBase, Cassandra, Couchba ...

Database research in cloud computing era

Introduction with the advent of the cloud computing era, various types of Internet applications are emerging, the relevant data model, distributed architecture, data storage and other database related technical indicators also put forward new requirements. Although the traditional relational database has occupied the unshakable position in the data storage, but because of its inherent limitation, has been unable to satisfy the cloud computing age to the data expansion, reads and writes the speed, the support capacity as well as the construction and the operation cost request. The era of cloud computing has put forward a new demand for database technology, which is mainly manifested in the following aspects. Mass data processing: to ...

On CRM and database marketing

With the intensification of the market competition, new marketing ideas are appearing constantly, on this basis also led to the development of new marketing tools.   Based on the theory of CRM, this paper introduces the rise of the new marketing method of data order management, and analyzes the relationship between CRM and database marketing. When we enter the network economy era, direct marketing, database marketing, relationship marketing and other marketing concepts in this "e-era" rewrite the rules. and economic globalization brought about by competition, especially the end of the three-year protection period, so that customers become more and more today ...

A distributed algorithm for deeply analyzing NoSQL database

The scalability of the system is the main reason for promoting the development of NoSQL movement, including distributed system coordination, failover, resource management and many other features. That makes NoSQL sound like a big basket that can be stuffed with anything. Although the NoSQL movement does not bring fundamental technological changes to distributed data processing, it still leads to extensive research and practice on protocols and algorithms. It is through these attempts to gradually summarize some effective database construction methods. In this article, I will focus on the NoSQL database distributed special ...

Customer relationship Management in the consumer Web site continues to tap customers

1, the continuous customer mining customer selection and mining needs through the user's information database. Stan Rippe (Stan Rapp) (1989) The definition of database marketing is the ability of enterprises to use the great potential of today's computer and telecommunications technology to advance their customer-oriented marketing activities in a personalized, sustained, low-cost manner. Database marketing has the ability to analyze customer characteristics and purchase habits, and can be used to create catalogs and customer archives that match the global demographic database of Acorn and mosaic. So calculate ...

A distributed algorithm for deeply analyzing NoSQL database

The scalability of the system is the main reason for promoting the development of NoSQL movement, including distributed system coordination, failover, resource management and many other features. That makes NoSQL sound like a big basket that can be stuffed with anything. Although the NoSQL movement does not bring fundamental technological changes to distributed data processing, it still leads to extensive research and practice on protocols and algorithms. It is through these attempts to gradually summarize some effective database construction methods. In this article, I will focus on the distributed features of the NoSQL database ...

Using hive to build a database to prepare for the big data age

Storing them is a good choice when you need to work with a lot of data. An incredible discovery or future prediction will not come from unused data. Big data is a complex monster. Writing complex MapReduce programs in the Java programming language takes a lot of time, good resources and expertise, which is what most businesses don't have.   This is why building a database with tools such as Hive on Hadoop can be a powerful solution. Peter J Jamack is a ...

Alipay supports the technical realization of the peak of database request for double eleven 42 million times / sec

After more than eight years of practice, from Taobao's collection business to today to support all of Alipay's core business, and in the annual "Double Eleven Singles Day" continue to create a world record for the transaction database peak processing capacity.

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