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Dangdang Advertising Service leader: The advertising service of the consumer Mall will provide advertisers with a new choice

"Billion Power Network News" February 3 afternoon, Dangdang in its homepage officially launched the "Advertising service", Dangdang advertising service Director said: "The advertising service business Mall will provide advertisers with a new choice." Dangdang Advertising Service Director said that Dangdang's advertising services in addition to the online advertising area, but also includes the site's internal chain and chain, accurate delivery and direct mail advertising and other forms of advertising.   The person in charge believes that direct mail advertising can rely on Dangdang more than 10 years of data accumulation and its own construction service system, carry out targeted delivery. In the eyes of the industry, ...

Big data is good, but don't tell your customers

Recently saw a news overseas, a family in received a consistent accurate delivery of the business promotion letter at home, see one of the promotional product letter marked "The recent death of the customer's relatives in a car accident" information. If the family is all healthy and safe, receive such a little curse content of the letter, we will at the very heart scold a few words of the company, but, on the contrary, the company's large data capacity and the ability to comment is extremely excellent, the letter about the recipient family information is very accurate! (Sounds like a real horror movie). has been the merchant ...

Mo Mo official on-line "to shop pass" test water O2O commercialization

Summary: To store advertising effect on the morning of August 15 news, mobile social applications today officially on the line of new features to the shop, for offline businesses to provide online advertising platform, businesses can be based on the location of accurate delivery, and real-time interaction with users.   In the shop to the effect of advertising on the morning of August 15 news, mobile social applications today officially online new features "to shop Pass", for offline businesses to provide online advertising platform, businesses can be based on the location of accurate delivery, and real-time interaction with users. On the "to shop pass" platform, merchants can submit information ...

Home appliance enterprises are scrambling to run to the Internet Typhoon mouth

Stand at the mouth of a typhoon and fly to heaven!   Now, home appliances Enterprises are competing to the Internet "Typhoon Mouth" run. March 17, the United States and Alibaba (rolling information) held a strategic cooperation conference in Hangzhou, the use of Aliyun technology of the United States of the Internet intelligent air-conditioning official debut.   On the same day, Haier announced the world's first intelligent living operating system in Shanghai, Haier said that through the system, users can only 12 seconds to achieve with all intelligent home terminals interconnection.  March 16, small swan third generation of intelligent laundry, the product accurate delivery of detergent error for the industry's lowest value. ...

"Mobile Marketing Network" has broad prospects but a lot of problems

Absrtact: When you walk into a business circle, some of the application of the banner will show the merchants of this trade area discount information, when you are in a rich zone, banner see is the Audi test drive activities, in the end, who is in the back control so accurate launch? Careful observation when you walk into a business district, some of the application of the banner will show this shopping area of the merchant discount information, when you are in a rich zone, banner see is Audi's test drive activities, in the end, who is in the back control so accurate delivery? Careful observation, booking hotels, weather, etc. based on a bit ...

Mobile internet into a value depression

Commercial News (intern Li Hongqi reporter Guoshehong) domestic mobile internet advertising market distance from the total outbreak how far? This is a topic of concern to the industry. Despite the slow pace of wireless network infrastructure, the development of the mobile internet advertising market has added a variable. But in the field of Internet advertising for many years the Tencent search advertising Platform Department general manager Gen Weipeng still on the mobile internet advertising market full of confidence. "The next online advertising revolution will be on the mobile internet.   "Recently, in 2012 Tencent effect marketing China Nanjing railway Station activities, Gen Weipeng said." Move each other ...

Network Marketing with strong links

Internet advertising permeates the http://www.aliyun.com/zixun/aggregation/32533.html "> Our lives, and businesses link products and users through relatively inexpensive and accurate delivery." The problem follows, which are the links that users buy immediately after they have read them, or the ones that are included in the Favorites folder, or the weak links they never see again? I think it is necessary to study this problem.   First of all, there are 2 of links that we often attach too much importance to. 1. Conversion rate ...

Admind provides accurate internet advertising services

Traditional advertising mode, usually the media for the position of advertising marketing, that is, advertisers/advertising agents through the selection of the target audience browsing habits of the media, advertising to the media, in this mode, a large part of the ads to the target audience exposure. So, we often listen to advertisers say, "I know that half of the advertising fee is wasted, but I do not know which half is wasted." How to effectively improve the effect of promotion, how to improve the accuracy of advertising delivery? More and more advertisers in advertising, the effect of more and more emphasis on advertising, advertisers also require ads in the launch can be different ...

This year's marketing trends, DSP most attention

Push a note: DSP (demand-side Platform), is the demand side platform. This concept originated from the network advertising developed in Europe and the United States, is accompanied by the rapid development of the Internet and advertising industry, the new Emerging network advertising field. Together with ad Exchange and RTB, it has grown rapidly in the United States and has developed rapidly worldwide, covering Europe, the Pacific and Australia in the 2011. In the World Network display advertising field, DSP in the ascendant. DSP into China, quickly become a boom, to promote China's network display advertising RTB Market rapid development ...

What are the potential privacy security risks of face recognition technology?

Face recognition for safe use, skip regardless. Security and privacy, this contradiction is too complicated. Added: After 911 in the United States, the NSA expanded the scope of surveillance, causing wider controversy. The commercial use of face recognition technology also has the same concerns about privacy violations, but this is about progress. From the first day of the Internet, personal browsing records and ' partial privacy ' laid the foundation of the Internet model. No advertising tracking, accurate delivery, internet advertising can not highlight the cost advantage, there is no free application, or even the current Google. How to prevent such records from being abused? I think it can be ...

Sohu Remodeling, the way to go in the future

Samsara is a kind of phenomenon, is a kind of law, is also a kind of philosophy. History is in Samsara. Fashion in Samsara. Technology is in Samsara. Portals are also in Samsara. From the beginning, to provide content, advertising, experienced attempts, breakthroughs, today, it is back to content, advertising. Of course, today's content and advertising are very different from the content and advertising of the year. Like the cavalry in the war replaced the tank, people or that person, content or that content, but the advertising is different, accurate delivery. Let the people who want to buy TV to see the new TV ads, want to make the gun to see Fast Inn discount ads, want to read people see ...

Mobile social Applications today is officially online new features to the shop pass

Summary: To store advertising effect on the morning of August 15 news, mobile social applications today officially on the line of new features to the shop, for offline businesses to provide online advertising platform, businesses can be based on the location of accurate delivery, and real-time interaction with users.   In the shop to the effect of advertising on the morning of August 15 news, mobile social applications today officially online new features "to shop Pass", for offline businesses to provide online advertising platform, businesses can be based on the location of accurate delivery, and real-time interaction with users. On the "to the shop pass" platform, the merchant may submit the information to pass the examination ...

Independent mobile reading Entrepreneur's life and Death robbery

Abstract: According to friends, there is a bit well-known mobile internet start-up companies have broken capital chain, not wages, the reason is not expected to achieve the goal, VC do not want to invest money. No profit model, no income, rely on VC investment to support, this according to a friend revealed that a bit well-known mobile internet start-up companies have broken capital chain, can not pay, because the expected goal has not been achieved, VC is not too want to invest money. No profit model, no income, rely on VC investment money to feed, this way of life is certainly fragile. Previous years move ...

Mobile reading driven by giants

Abstract: According to friends, there is a bit well-known mobile internet start-up companies have broken capital chain, not wages, the reason is not expected to achieve the goal, VC do not want to invest money. No profit model, no income, rely on VC investment to support, this according to a friend revealed that a bit well-known mobile internet start-up companies have broken capital chain, can not pay, because the expected goal has not been achieved, VC is not too want to invest money. No profit model, no income, rely on VC investment money to feed, this way of life is certainly fragile. Previous years move ...

After Smart TV, who will relay home appliances intelligently next stick

After Smart TV, who will relay home appliances intelligently under a stick? has been far away from the "smart" washing machine market, recently, but frequently "touch wisdom." Just before the recent Shanghai household Appliances Expo, there are nearly 10 manufacturers focus on "show wisdom." The beauty of the small Swan even declared: The future washing machine market, will be the world of intelligent products. The Home appliance field never lacks the concept. How to let "intelligent" imagine landing, test the wisdom of many manufacturers. This has both the full confidence of the technical reserves, but also contains the precise grasp of the consumer market. Washing machine in the future market, is really "smart" dominating the world?

The future of the washing machine market will be the world of intelligent products?

Absrtact: After Smart TV, who will relay home appliances intelligently next? has been far away from the intelligent washing machine market, has recently been a frequent touch of wisdom. Just before the recent Shanghai home Appliances Expo, nearly 10 manufacturers concentrated on the show wisdom. The beauty of the little Swan even after the public smart TV, who will relay the smart home appliances next bar? has been far away from the "smart" washing machine market, recently, but frequently "touch wisdom." Just before the recent Shanghai household Appliances Expo, there are nearly 10 manufacturers focus on "show wisdom." The beauty of the small Swan even declared: The future washing machine market, will be the world of intelligent products. ...

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