Acxiom Personal Data

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The "war" between big data and personal privacy

Recently, Google executive chairman Eric Schmidt has become a network of "red" people, users have to change their avatar photo to Eric Schmidt's photos. Not idolatry, which is actually a protest against the new Google ads. Google's recent introduction of the so-called "common endorsement" of the advertising policy, will allow advertisers to use Google + social networking sites and other services on Google's names, photos, reviews and other information to endorse their own advertising products. This initiative has been accused of violating personal privacy, causing many users ...

Big Data worries

In addition to simple bytes and bits, big data now creates billions of of dollars in business opportunities.   Some business organizations, such as retailers and manufacturers, analyze the customer's postal code and purchase records, and discover the limitless power that large data brings to the business development. According to the research department of the McKinsey Global Cato and McKinsey consulting firm, Big data will yield a 60% profit growth rate for the retail industry. And a recent study by the Boston consulting firm shows that customers ...

Big data from Silicon Valley "down": Big Data games for Silicon Valley giants

In the "Up" section of the big data on Silicon Valley's observations (http://www.china-cloud.com/yunjishu/shujuzhongxin/20141208_44107.html?1418016591), I have basically combed through a relatively complete shape of the big data growth situation in the Silicon Valley region. A friend saw the "next" after the notice on the micro-blog to give me a message, I heard that the next chapter to introduce some of the company's large data department, ask if you can add a Google, especially Google ...

American hospitals start predicting who gets sick with big data

U.S. hospitals began to use large data to predict who will be ill face the sudden illness, hospitals and patients often do not prevent, time delay often caused the patient died. In the future, technology may play the role of medical prophets, minimizing the likelihood of such tragedies. According to Businessweek, Carolina's medical system began using large data for high-risk patients to integrate 2 million of people's user data into a set of algorithms for high-risk patients to assess the risk of disease and to implement medical measures before the patient's onset. According to Carolina Medical Analysis clinical Director ...

"discrimination" caused by large data

Thelles Rodriguez (Taylor Rodriguez) is ready to fly out, she put the trip into the clouds, and then everything is automated: luggage outside the door is guarded by intelligent streetlights, contact lenses equipped with a monitor to guide her into the designated location of the vehicle, the vehicle to achieve unmanned, automatic driving to the airport.   All of this was so simple and quick that all kinds of equipment were closely monitored by Taylor to detect abnormal signs of her face, mood, or walking. The above scene from the White House hand, accurate, should be the President of science and technology ...

Eight truths closely related to big data

From time to time, Xiaobian is immersed in thinking about big data principles from time to time. This is not about Hadoop versus relational databases or the confrontation between Mahout and Weka, but more fundamental wisdom - using data as a "New Age Currency "Way of thinking. However, the data may be described as "a new era of oil" closer, or, we also need a new metaphor more comprehensive interpretation of the value of the data and content. The metaphor itself is neither fact nor proof, but they do create the topic that leads us to the truth. Analogy to ...

The other side of the Internet of Things: human beings will no longer have privacy

February 13 News, foreign media articles on the internet in the future of the impact of human privacy Outlook. For example, personal driving information is intelligently collected, cautious drivers can buy car insurance at a lower price, and less skilled drivers pay more. In the future, the article argues, privacy will fall apart because the cost of choosing not to disclose information is too high. To compete for jobs, to qualify for substantial loans or preferential insurance, we will have to pay for the loss of personal data. The following is the main content of the article: for the Internet of things, the United States Federal Trade Commission (FTC) ...

McKinsey: Information technology leads 10 trends in future business

At present, global data storage is doubling every 20 months, the number of devices connected to the Internet has reached 12 billion, and the volume paid by mobile phones is close to $1 trillion trillion. New technologies are emerging in many areas, and almost every new technology is called some kind of breakthrough. Technological advances can influence and change people's lives and values, and business and global economic patterns will change. This paper forecasts the ten Trends of information technology affecting the future business world, and for most companies, they are essential to win competition. 1. Join the social network now, socialize ...

Set off her hijab--an analysis of the website of people-centred

The intermediary transaction SEO diagnoses Taobao guest Cloud host Technology Hall preface: This is not the question of website analysis, not even "online" "offline" problem, but a commercial problem. From the beginning of contact with the site analysis to the present, more and more feel the "people" as the core of the site analysis of the importance. Without a written definition, I explained to myself that "through various channels (web analytics and non-web analytics) collect information about your site visitors (Visitor) about their demographic characteristics (demo ...)."

Set off her veil--an analysis of the website of people-centered (II.)

The intermediary transaction SEO diagnoses Taobao guest Cloud host Technology Hall preface: This is not the question of the website analysis, not "online" "" Offline "problem, not even business problem, but" money "problem. In the "lift her hijab to 1", I focused on the human-centered web site analysis of the necessity and possibility, and introduced several methods. Simply put, in the human-centered web analytics, the most important thing is to understand people, it is best to identify people, and then put people in communication and analysis of the core position. This demand is not unique to the analysis of the Web site, the real ...

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