Ad Exchange

If 2013 is the first year of programmatic DSP purchase, then 2014 will be the great year of programmatic trading. As DSP, ATD, Ad Exchange and RTB become hotter and hotter, advertisers and agencies have all devoted themselves into the new Digital advertising era. Faced with the maturity and diversification of demand on the demand side, supply-side media owners are also actively adjust to deal with, in order to better meet the procedural needs of advertisers transaction needs, but also to follow the trend of media to enhance their own value and optimize revenue, the supply side Media owners urgently need a range of solutions. Recently, Ad ...

Push a note: DSP (demand-side Platform), is the demand side platform. This concept originated from the network advertising developed in Europe and the United States, is accompanied by the rapid development of the Internet and advertising industry, the new Emerging network advertising field. Together with ad Exchange and RTB, it has grown rapidly in the United States and has developed rapidly worldwide, covering Europe, the Pacific and Australia in the 2011. In the World Network display advertising field, DSP in the ascendant. DSP into China, quickly become a boom, to promote China's network display advertising RTB Market rapid development ...

Absrtact: An exclusive interview with MEDIAV Junin: self-service, CPC bidding, measurable, MEDIAV dedicated to creating the outstanding effect of DSP "small series: with the deepening of market education and the impact of changes in foreign markets, Ad Exchange, DSP, RTB these concepts in the domestic popularity of more and more high Exclusive interview with Mediav Junin: self-service, CPC bidding, measurable, MEDIAV dedicated to creating the outstanding effect of DSP "small series: with the deepening of market education and the impact of changes in foreign markets, Ad Exchan ...

And information technology news March 22, hosted by iResearch Consulting Group, the seventh annual iResearch summit held in Beijing. The annual meeting of Ereli lasted two days. Many industry leaders participated in the summit forum on the first day for exchange and discussion. The next day March 23, the industry elites on-site multi-dimensional analysis of industry dynamics, share successful experience and unique insights. Yu Yi interoperability product management and business development vice president of morning made a keynote speech. "From the media point of view, RTB is really a big event, and the pattern of advertising that has not changed in the past ten years may change in 2012," said Chen. ...

Google recently launched the DoubleClick AD Exchange advertising platform in China, which marks the official Chinese network advertising into the Internet 3.0 times. We know that the traditional display advertising is based on the purchase of "related content" (contextual Buying approach) as the dominant, that is, advertising in the promotion of products related to the Web page, trying to improve the accuracy of the delivery, for example, if advertisers want to attract young beauty-oriented female consumers, Will choose a large portal ...

Mr. Wang recently sent a "dizziness, sleepy" micro-blog, the health of large to pay attention to. Miss Li occasionally stroll around Taobao to see cosmetics, and since then she browsed other websites most will pop out about cosmetics ads. Many netizens may be surprised, but this is not accidental, but RTB ads in the precise "love". Mr. Wang's experience with Miss Li is not a case, and most users have had intimate contact with RTB more or less. Data show that the RTB ads for the country 2 billion traffic per day to cast ads, covering independent visitors 400 million to 500 million. Since 2012, real time ...

Absrtact: Appropriate search CEO Wangxi recently, mobile search engine companies should search announced that its mobile ad aggregation platform on the line two months after the launch, has implanted hundreds of app, advertising day show the number of billion. For the future trend of the mobile advertising industry chain, it is advisable to search the judgment is that the appropriate search CEO Wangxi recently, the mobile search engine companies should search announced that the mobile ad aggregation platform in the online two months, has implanted hundreds of app, advertising day show more than billion. For the future trend of mobile advertising industry chain, the judgment of the appropriate search is that mobile commercialization is still very large ...

Recently, mobile search engine companies should search announced that its mobile ad aggregation platform on the line two months after the launch, has been implanted in hundreds of app, advertising day show the number of billion. 　　For the future trend of the mobile advertising industry chain, it is advisable to search the judgment that there is still a great potential for mobile commercialization, and the future intensive operation and service will be more important. At present, the domestic mainstream mobile advertising platform has Baidu Mobile Alliance, Edersch, and foreign admob, etc. Compared with the above enterprises, the appropriate search mobile advertising alliance positioning in mobile advertising advertising platform, its core is to use the appropriate search itself ...

Absrtact: Appropriate search CEO Wangxi recently, mobile search engine companies should search announced that its mobile ad aggregation platform on the line two months after the launch, has implanted hundreds of app, advertising day show the number of billion. For the future trend of the mobile advertising industry chain, it is advisable to search the judgment is that the appropriate search CEO Wangxi recently, the mobile search engine companies should search announced that the mobile ad aggregation platform in the online two months, has implanted hundreds of app, advertising day show more than billion. For the future trend of the mobile advertising industry chain, the judgment of the appropriate search is that there is still a great potential for mobile commercialization.