Ad Market

"Before we start talking about CPM, bar ads, and so on, we ask: what do we want to accomplish?" What are advertisers trying to accomplish? Today, the global advertising market is worth 600 billion dollars, only 15% of it is online--from the perspective of the entire advertising industry, we are still in a very early stage. Even digital advertising companies, such as Google, Facebook and Twitter, have an ad market that accounts for only 15% of the global market. "What's the remaining 85%?" What is this part of the advertisement? My answer is ...

Big data has become the hottest topic in recent years, from the New York Times to Harvard Business Week (Harvard Business Review), which has been featured this year, and now it's blown from the west to the east, Marketing magazine 　　(Marketing Magazine) recently asked me about the idea of shuffling the global advertising market with big data. Today, the global online advertising market is very strong. The United States and China are particularly prominent, both of which have the world's largest ...

Beijing time October 23 Morning News, Twitter in Wednesday, the company's first mobile developers conference flight released a fabric toolkit, can help third-party developers to better design mobile applications. Executives such as Dick Costolo, the company's CEO, also attended the day's Dick Costello. The launch was not entirely surprising, as it was expected that Twitter might launch such a tool. Still, the move marks a Twitter-and-Facebook, Valley ...

Absrtact: Has the Internet Queen's Hot hold, also difficult to change four reasons to decide, the mobile advertisement is difficult to become the mainstream: the user is disgusted with the mobile advertisement, the Mobile advertisement technology development is lagging behind, the mobile advertisement effect measure way lacks or is not clear. At present, the mobile advertising market still has the "Internet Queen" hot hold, also difficult to change four reasons, mobile advertising is difficult to become the mainstream: users of mobile advertising aversion; At present, the mobile advertising market is still in the liquidity shortage, the scale is not big enough, good advertising product development extension ...