Advertiser

"SNS social media is more measurable than television or other Internet platforms – it's not just about advertising exposure and clicks, but also about Word-of-mouth spreads among users and the value of fans," he said. "Advertisers are more accustomed to cpm,cpc these visible numbers to measure ROI," says Bill, chief marketing officer for Renren. "They ask where the value of Word-of-mouth spreads is." This time in the "everyone squealing" model based on SNS social media Advertising Effectiveness evaluation analysis System, Through the visible figures to solve the advertiser's confusion. "It is understood that, in addition to ...

Not only is the magazine hard to Duanliang, newspapers, television, outdoor and other can not achieve interaction with consumers, can not understand the consumer's advertising form, will be in the company's budget reduction list. 　　The 1.0 form of advertising should be over. When discussing all the topics, I often find that there is often a difference between the connotation and the denotation of the core vocabulary, which leads to a dialogue at no level. So, first of all, in this article, I define the definition of the ad that I give, which is the form of information aimed at spreading the brand, product or service. This is an ad 1 ....

Summary: SARFT issued a limited entertainment order, limited to the crowding out effect is accelerating the show. February 6, Sohu Video announced with Yili, Fonda two well-known brands to reach a deep strategic cooperation; previously, Youku, potatoes, Archie art, etc. also came out of the news, access to the radio and SARFT issued the "Limit Entertainment order", "limited to" the extrusion effect is accelerating to appear. February 6, Sohu Video announced with Yili, Fonda two well-known brands to reach a deep strategic cooperation; previously, Youku, potatoes, Archie art, etc. also out of the news, obtained The Advertiser's "New Year Big single." In this wave of advertisers to carry out positions ...

In the past two years, mobile advertising has brought a new real world, at least from advertising revenue, Facebook is already a mobile internet company. Throughout 2014, Facebook recorded 7.43 billion dollars in mobile advertising, accounting for 60% of total revenue. Given its position on the Internet, it is not too much to say that we are really moving into the mobile internet age. Since July 2014, the active Advertiser on this platform has added 500,000 new, totaling 2 million. Whether for mobile advertising or Fac ...

This is a senior Advertiser + Teacher's portrait of dry goods, hope can give you help, case one: when we see the above T-shirt in Chinese, our brain will immediately make the following series of reactions: 1. What is it? 　　(graphic or text) 　　2. What is the basic content described in the text? 　　3. What is the specific extension described in the text? Even if we do not know what the designer intended to write in Chinese at the time of design, but we should note that all (please note that I am talking about all ...).

Consumer perception of advertising information differs from general information perception, because the consumer of the formation of the perception of advertising is carefully planned by advertisers, that is, in a limited time, limited space to provide limited information, so that consumers in the mind to form the advertiser expected to spread the overall impression of advertising products. An analysis of the semantic difference function of words Advertising information perceptual psychology research found that the meaning of most words can be expressed in three basic vectors, one is to evaluate (the nature) vector (good (positive)-bad (negative)), the other is the potential (intensity) vector (strong-weak) and the third is activity (...).

A few years ago I met an advertiser who complained to me that its search engine optimization (SEO) Service agents did not use the most advanced technology to upgrade their company's search engine rankings. Although his team spent a lot of money, but the performance has not seen any breakthrough. Without further scrutiny, they switched to another agent. 　　In fact, advertisers should focus not on searching rankings or using advertising techniques, but on the target audience they can reach. In the past advertisers spent most of their time negotiating with the media on the phone, only on the basis of simple http://w ...

Absrtact: World Network business manager Executive Editor Xu Wei wrote an article "Why should I vote from the media advertisement?", in the micro-letter on this article and I exchange. My opinion is: not very reliable. Xu Wei This article is basically standing in an advertiser's angle, he so the World Network business manager Executive Editor Xu Wei wrote an article "Why should I vote from the media advertisement?", in the micro-letter on this article and I exchange. My opinion is: not very reliable. Xu Wei This article is basically standing in an advertiser's angle, he wrote: "We see, in the World Network business this time" ghost ...

Absrtact: The new media takes the website platform as the center, including the user author Advertiser's each interest role around the platform and the survival development, this small system certainly very conforms to the commercial Ecology circle definition.     The so-called new media site refers to the titanium media/tiger smell/aixin media to the website platform as the center, including the user author advertisers and other interests around the platform and survival development, this small system is undoubtedly very much in line with the definition of the business ecosystem. The so-called new media site refers to the titanium media/tiger sniffing/fan/36 Krypton as the representative of the "have ...

Absrtact: September 15 News, according to foreign media reports, Microsoft and Yahoo search cooperation between the specific progress of the outside world rarely reported. Recently, Microsoft Search business Head Lurkey revealed that Bing has begun to migrate Yahoo's search ads September 15 News, according to foreign media reports, Microsoft and Yahoo's search cooperation between the specific progress of the outside world rarely reported. A few days ago, Microsoft Search business Head Lurkey revealed that Bing has begun to migrate Yahoo's search advertising major customers, the migration process is quite complex. According to the cooperation of that year, Yahoo will use Bing search backstage, Yahoo search Advertiser will also switch ...

Absrtact: Enterprise/Advertiser finally woke up. Not only is the magazine hard to Duanliang, newspapers, television, outdoor and other can not achieve interaction with consumers, can not understand the consumer's advertising form, will be in the company's budget reduction list. 　　Advertising 1.0 form should end the enterprise/advertisers finally woke up. 　　Not only is the magazine hard to Duanliang, newspapers, television, outdoor and other can not achieve interaction with consumers, can not understand the consumer's advertising form, will be in the company's budget reduction list. The 1.0 form of advertising should be over. ...

In foreign countries, Facebook accounted for up to 49% of total advertising revenue in its three-quarter mobile ad revenue. This is the domestic mobile advertising industry practitioners think is a huge positive news. 　　Tamping, Director of research and Development in China, the Market Research institute, said that domestic mobile advertising could usher in a full-blown outbreak next year. The COO Zhang He also shares this view. He said that according to the AU's observations over the years, the 2012-year Advertiser began to put ads on the mobile end, and in 2013 the industry had seen some signs of a burst. Domestic users more and more ...

Angelababy the third time to become the advertising actress in the Harbour City, with the popular male model Kam Rong Vivian Dawson for the harbour City to take a new series of television and print ads.　　[Page] Angelababy a 4-hour break from the night before filming and arrived at the scene early in the morning. Angelababy a total of 5 different forms of advertising, in addition to access to a number of high-end clothing brand sponsorship, the General Assembly more specifically for Angelababy custom-made two red elegant skirt, let her in the bright Victoria Harbour scenery before the show charming charm ...

1. Although Archie 43% of the flow from the mobile end, but Archie in the mobile end of the revenue accounted for less than 10%. 　　The good news is that the mobile ad is better than the PC and The advertiser is moving toward the mobile end. 　　Advertisers value the mobile end for three reasons: first, mobile advertising more expensive, so the mobile end of advertising more high-quality; second, mobile terminal ads are relatively small, so the interference between the ads is smaller; third, because the mobile end screen is small, users are more focused on the mobile end of the ad. 2. In China's current environment, video industry ...

The following is the full report: The fourth quarter results exceeded expectations, the first quarter may be adversely affected by seasonal factors Phoenix New Media revenue for the quarter of 400 million yuan, an increase of 32.4%, compared with Deutsche Bank forecast and analyst average expected 6% and 7% respectively. Among them, net revenue of advertising business grew 36.7% year-on-year, and paid service revenue grew 24.9% year on year. The number of advertisers increased to 349, while the average revenue per advertiser (ARPA) grew 25% to 800,000 yuan. Gross margin of 4.8%, better than Deutsche Bank's pre ...

Recently, the 2nd China Advertising Technology Summit 2014 ended successfully in Beijing. Zhou Yiubai, CEO of Youyi Inter-company, expressed his feeling that the two views of this conference gave great inspiration to him. First, digital marketing has become the most important marketing channel. Second, Programmatic purchase has become the most important driving force in the development of Internet advertising. Youyou Interworking CEO Zhou Wenbiao market began to point to digital Earlier this year, Haier canceled off-line budget, the Internet has become the main channel of communication; the world's largest advertiser Procter & Gamble, digital marketing has also been their most important means of transmission. In general, this year ...

class= "Post_content" itemprop= "articlebody" > Advertising people no longer have to worry about not having the right Dumb Ways to Die! The video from the Miami School of Advertising, followed the "Death of stupid" in the style of the cheap, The advertiser "those who want to die of the moment," spit it out again! Advertisers really do not sang Ah ... "Stupid Death law" advertising version

Mobile Internet After the rapid development in 2013, the entire mobile market has undergone some structural changes and the pace of commercialization has accelerated markedly. According to iResearch data, the market scale of China's mobile Internet reached 33.07 billion yuan in the first quarter of 2014, representing an increase of 78.5%, of which mobile marketing accounted for 14.1%, reaching 4.67 billion yuan, according to the development rate in 2014, mobile marketing will have more dazzling performance. As the most important mobile marketing mobile advertising take this stride forward strides, the pace of the fast enough for a lot of ...

Summary: Check the latest quotes Beijing time November 14 Evening News, Phoenix (that is, Phoenix New Media, New York Stock Exchange code: FENG) released the third quarter of 2014 earnings. Earnings showed that as of September 30, 2014, as at September 30, 2014, Phoenix Total income to view the latest market Beijing time November 14 Evening News, Phoenix (ie, "phoenix New Media", New York Stock Exchange code: FENG) released the third quarter of 2014 earnings. Earnings show, cut ...

Reporter Huang Huang Shanghai reported Recently, WeChat public number is brewing revision. After the revision, users will be able to read the number of readings of each public account article, and may like the articles. These two features appear to change slightly, but heralded the WeChat will break the long-held "weak marketing" attribute. Increase the number of reading and praise features, the user can more intuitive understanding of the article's heat and reading results. At the same time, advertisers can also be more efficient delivery. WeChat official public information shows that the total number of WeChat public accounts has now been more than 5.8 million, an average daily growth of 8,000 from last year's rise ...