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Samsung has topped 100 million dollars for the top ten advertisers in the past year

Beijing time November 29 afternoon news, the U.S. Science and Technology blog BusinessInsider through the collection of data compiled by the ten Facebook over the past year's top advertisers, Samsung to 100 million U.S. dollars topped the list. Faceboook does not disclose this information in regulatory documents, and the company's executives rarely mention the content, and market research firms such as Nielsen and Kantar do not count such data. But BusinessInsider through Facebook insiders, relevant corporate executives, and from C ...

Dangdang Advertising Service leader: The advertising service of the consumer Mall will provide advertisers with a new choice

"Billion Power Network News" February 3 afternoon, Dangdang in its homepage officially launched the "Advertising service", Dangdang advertising service Director said: "The advertising service business Mall will provide advertisers with a new choice." Dangdang Advertising Service Director said that Dangdang's advertising services in addition to the online advertising area, but also includes the site's internal chain and chain, accurate delivery and direct mail advertising and other forms of advertising.   The person in charge believes that direct mail advertising can rely on Dangdang more than 10 years of data accumulation and its own construction service system, carry out targeted delivery. In the eyes of the industry, ...

Twitter launched a new tool for advertisers in Thursday

Twitter launched a new tool for advertisers in Thursday to fully tap the potential of the service, based on the users ' ads for news releases. With this feature, advertising networks and consumer brands can still send promotional messages to users when they discuss specific TV programs, even if no TV commercials are put in.   The award was first introduced in the UK and the United States and will soon be extended to Brazil, Canada, France and Spain. In the early stage of the IPO, which was introduced earlier this month, Twitter has been to investors ...

What SEO can bring to the brand advertisers

Absrtact: As users of the search engine usage, more and more brand advertisers began to pay attention to search marketing, but in search marketing, such as new media marketing form before, brand advertisers more contact with the traditional marketing media, such as television, plane, electricity with the user on the search engine utilization rate of improvement, More and more brand advertisers began to pay attention to search marketing, but in the "search marketing" and other new media marketing forms, the brand advertisers more contact with the traditional marketing media, such as television, plane, radio ads, and their understanding of the new media marketing is also ...

Users and advertisers can use this feature to search the Facebook page for real-time topics

The "#" topic tag is one of Twitter's most iconic features, where users can label "#" on specific topics and search social networks for new or critical comments with "#" topics. The "#" topic tag is a useful feature that allows users of social networks to participate in the discussion of real-time events such as political debates, television shows and sporting events, and advertisers can better target groups through this label. Justin Osofsky, Facebook's platform partner and operations director, said: "Now, Osovsky.

Online games in advertisers ' eyes

With the rapid development of the animation game industry, new forms of advertising have also been spawned. When you have just finished fighting in the game and want to restore supplies, the food that is used to replenish energy is McDonald's "Big Mac"; When you travel through a virtual city, you find that the streets are full of advertising brands of all kinds of businesses ... Game ads, this new form of advertising has infiltrated into people's lives. According to relevant reports, last year's global online gaming virtual advertising revenue reached 1 billion U.S. dollars. In the eyes of advertisers, game ads like a piece of color and taste of the big cake, how to share this ...

Brand advertisers favor super App, put on display the growth trend

On June 26, 2014, Plum Blossom Network's "Mobile Marketing Special Event" hosted by MeiHua.com was held in Beijing. Qin Feng, the vice president of Anwar Media, the largest mobile advertising platform in China, was invited to conduct mobile advertisement Relevant research results and case sharing, and also on the new trends in mobile marketing for the future. Brand advertisers in the Super App show the growth trend Advertising growth mainly requires the display volume and delivery budget of these two indicators of coordinated growth, any one of the indicators of excessive growth, the entire industry chain is adverse. Display volume grows fast, budget ...

The Advertising era website recently released the list of the top 200 advertisers in the United States

The July 9 News, according to foreign media reports, the advertising era (AD Age) website recently released the list of 200 major U.S. advertisers. Google, Amazon and Apple have significantly increased their advertising spending in 2012, according to relevant data. To fend off the impact of companies such as Samsung and Amazon on the mobile device market, Apple has increased its advertising effort. According to Ad Age analysis of Kantar Media data, Apple 2012 "Standard Media" (including television, billboards, printing, broadcasting and online display ads, but not including search ads) advertising spending of 6.62 ...

Advertisers ' spending is shifting to online channels

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013.   This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

President Roosevelt's famous quote has excited countless advertisers.

"Don't be president, advertise people." This famous quote from President Roosevelt has made countless advertisers excited. In 2012, Obama defeated Mitt Romney, a successful re-election, using gadget his skills to let us see the link between the two and marketing "far from the plot of the country," the enormous energy. "President's war-Obama's political marketing" Li Guangdou/New World Press no exaggeration to say, Obama's road to the president is a brand marketing textbook, Obama is familiar with the political marketing of the way: A Dream, a slogan, so that people who support themselves against their own people; The grassroots Obama knows how to ...

Although the mobile era has come, to advertisers, "money" still delayed the future

In terms of user size, behavior and dosage, the mobile age has arrived. The reason why mobile ads overwhelm the desktop, in addition to the large-scale use of mobile devices, but also includes mobile ad clicks and conversion rate of ascension. (see below the conversion rate comparison) Therefore, in order to effectively persuade advertisers to buy, Google, Facebook and so on still need to develop measures to measure the transformation of the means and establish a unified standard. In terms of user size, behavior and dosage, the mobile age has arrived. But for advertisers, mobile "money" is still slow in the future, because the revenue of desktop advertising is still ...

Large number of Facebook games closed on suspicion of leaking user's privacy

A large number of Facebook games may be temporarily closed because of suspected collection and disclosure of user data to advertisers and web tracking companies,/wendy.  According to the Wall Street Journal, 10 of the most popular apps on Facebook, such as Happy Farm, FrontierVille, gangster Wars, and Texas Poker, have this problem, including three games with happy farms that sell personal information about users ' friends. The transmitted data "Facebook ID" is unique to each user and can be used to view your users ...

2013 China Micro Marketing ceremony to be held in Beijing

Digging Shell News January 6, by Peking University, Topmarketing jointly launched the "Small and beautiful, micro-wisdom" 2013 China micro-marketing ceremony will be held on January 10, 2014 13 o'clock in Beijing Wangfujing North Garden Hotel, which will be the last of the marketing industry before the Spring Festival has an influential Exchange event. The festival by Phoenix Video full broadcast, will attract three micro (micro Bo, micro-letter, micro-film) marketing related guests more than 300 participants. Guest structure is expected to advertisers 35%, agents 35%, media 15%, third-party experts 10%, other micro-marketing enthusiasts ...

Talk about the Data mart.

Do you know that when you visit a website, the site records the behavior data for each visit and gives you a feature tag based on the characteristics of the access behavior. As the content of the visit increases, the tags that the site gives you are accumulating. It is through the collation and excavation of these tags, data service providers will be more accurate to know each and every visitor's unique interest orientation, and advertisers are on the basis of their interest in advertising content. So the label is a link between people and things. The data provider considers the channel, column and content of the Internet users ' current access to the website, the time of the visit is close, frequency ...

"Fan Tong" needs to span a few hurdles

Summary: Sina Weibo last weekend low-key release of the long brewing marketing fan Tong. As the authorities have explicitly targeted small and medium-sized enterprises as advertisers, the electric business has become the biggest sacrifice in the commercialization reform of Sina Weibo. Earlier, Sina Weibo commercial Sina Weibo on the weekend low-key release of the long Brewing marketing "fan Tong." As the authorities have clearly targeted small and medium-sized enterprises as advertisers, the electricity business has become the biggest "sacrifice" in the commercialization reform of Sina Weibo. Previously, the exploration of Sina Weibo commercialization has always been referred to as "not successful", "Fan tong" can become ...

Why does Haier stop hard and wide launch

Absrtact: Enterprise/Advertiser finally woke up. Not only is the magazine hard to Duanliang, newspapers, television, outdoor and other can not achieve interaction with consumers, can not understand the consumer's advertising form, will be in the company's budget reduction list.   Advertising 1.0 form should end the enterprise/advertisers finally woke up.   Not only is the magazine hard to Duanliang, newspapers, television, outdoor and other can not achieve interaction with consumers, can not understand the consumer's advertising form, will be in the company's budget reduction list. The 1.0 form of advertising should be over. ...

The CEO's popularity among his employees has begun to fall.

In the second quarter of this year, 84% of Yahoo employees recognised Ms. Mayer's leadership, according to Glassdoor of the job site, compared with 91% when Mayer first entered Yahoo in the third quarter of 2012. Glassdoor said it had reached this conclusion by studying anonymous comments from 179 Yahoo employees on its website. Ms. Mayer is trying to boost the morale of her staff, hoping to build new apps and services that will save users and advertisers who have been robbed of Google and Facebook. Through some measures such as free food, extended leave, etc., she has in the past three ...

The increased use of smartphones has attracted advertisers

Baidu expects revenue from 1.422 billion to 1.46 billion dollars in the quarter to exceed Wall Street's $1.35 billion trillion forecast. The company's rival, Qihoo 360, runs China's most popular app store and has eaten up a lot of Baidu's share since last year's foray into the search engine market.   Qihoo 360 also increases the cost of marketing spending and traffic acquisition. Qihoo 360 now occupies 15% of China's market share, and is purchasing Sohu's search engine Sogou.   If they merge, they will take about one-fourth per cent of the Chinese search market. Hundred ...

Advertising launch and management system the complex mathematical calculation of Phoenix nest involving multiple weights

For Baidu, advertising and management system "Phoenix Nest" involves multiple weights of complex mathematical calculations. But in the face of the user-advertisers doubt, Baidu has explained. Recently, Baidu vice President Wang to Beijing Morning News reporter detailed explanation phoenix nest "transparency" problem. Two years ago, Baidu will be the original advertising system upgraded to Phoenix Nest, Baidu said that the system more consideration of the advertising information on a variety of evaluation, but, in Phoenix Nest online, but attracted a lot of advertisers dissatisfaction: keyword bidding from the Ming marked into a dark label. In other words, advertisers cannot query other ...

Eight advertisers need to know about mobile internet advertising Facts

In the past two years, mobile advertising has brought a new real world, at least from advertising revenue, Facebook is already a mobile internet company. Throughout 2014, Facebook recorded 7.43 billion dollars in mobile advertising, accounting for 60% of total revenue. Given its position on the Internet, it is not too much to say that we are really moving into the mobile internet age. Since July 2014, the active Advertiser on this platform has added 500,000 new, totaling 2 million. Whether for mobile advertising or Fac ...

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