Advertisers

Beijing time November 29 afternoon news, the U.S. Science and Technology blog BusinessInsider through the data compiled by the ten Facebook over the past year's top advertisers, Samsung to 100 million U.S. dollars topped the list. Faceboook does not disclose this information in regulatory documents, and the company's executives rarely mention the content, and market research firms such as Nielsen and Kantar do not count such data. But BusinessInsider through Facebook insiders, relevant corporate executives, and from C ...

Twitter launched a new tool for advertisers in Thursday to fully tap the potential of the service, based on the users ' ads for news releases. With this feature, advertising networks and consumer brands can still send promotional messages to users when they discuss specific TV programs, even if no TV commercials are put in. 　　The award was first introduced in the UK and the United States and will soon be extended to Brazil, Canada, France and Spain. In the early stage of the IPO, which was introduced earlier this month, Twitter has been to investors ...

"Billion Power Network News" February 3 afternoon, Dangdang in its homepage officially launched the "Advertising service", Dangdang advertising service Director said: "The advertising service business Mall will provide advertisers with a new choice." Dangdang Advertising Service Director said that Dangdang's advertising services in addition to the online advertising area, but also includes the site's internal chain and chain, accurate delivery and direct mail advertising and other forms of advertising. 　　The person in charge believes that direct mail advertising can rely on Dangdang more than 10 years of data accumulation and its own construction service system, carry out targeted delivery. In the eyes of the industry, ...

Absrtact: As users of the search engine usage, more and more brand advertisers began to pay attention to search marketing, but in search marketing, such as new media marketing form before, brand advertisers more contact with the traditional marketing media, such as television, plane, electricity with the user on the search engine utilization rate of improvement, More and more brand advertisers began to pay attention to search marketing, but in the "search marketing" and other new media marketing forms, the brand advertisers more contact with the traditional marketing media, such as television, plane, radio ads, and their understanding of the new media marketing is also ...

The "#" topic tag is one of Twitter's most iconic features, where users can label "#" on specific topics and search social networks for new or critical comments with "#" topics. The "#" topic tag is a useful feature that allows users of social networks to participate in the discussion of real-time events such as political debates, television shows and sporting events, and advertisers can better target groups through this label. Justin Osofsky, Facebook's platform partner and operations director, said: "Now, Osovsky.

With the rapid development of the animation game industry, new forms of advertising have also been spawned. When you have just finished fighting in the game and want to restore supplies, the food that is used to replenish energy is McDonald's "Big Mac"; When you travel through a virtual city, you find that the streets are full of advertising brands of all kinds of businesses ... Game ads, this new form of advertising has infiltrated into people's lives. According to relevant reports, last year's global online gaming virtual advertising revenue reached 1 billion U.S. dollars. In the eyes of advertisers, game ads like a piece of color and taste of the big cake, how to share this ...

On June 26, 2014, Plum Blossom Network's "Mobile Marketing Special Event" hosted by MeiHua.com was held in Beijing. Qin Feng, the vice president of Anwar Media, the largest mobile advertising platform in China, was invited to conduct mobile advertisement Relevant research results and case sharing, and also on the new trends in mobile marketing for the future. Brand advertisers in the Super App show the growth trend Advertising growth mainly requires the display volume and delivery budget of these two indicators of coordinated growth, any one of the indicators of excessive growth, the entire industry chain is adverse. Display volume grows fast, budget ...

The July 9 News, according to foreign media reports, the advertising era (AD Age) website recently released the list of 200 major U.S. advertisers. Google, Amazon and Apple have significantly increased their advertising spending in 2012, according to relevant data. To fend off the impact of companies such as Samsung and Amazon on the mobile device market, Apple has increased its advertising effort. According to Ad Age analysis of Kantar Media data, Apple 2012 "Standard Media" (including television, billboards, printing, broadcasting and online display ads, but not including search ads) advertising spending of 6.62 ...

"Don't be president, advertise people." This famous quote from President Roosevelt has made countless advertisers excited. In 2012, Obama defeated Mitt Romney, a successful re-election, using gadget his skills to let us see the link between the two and marketing "far from the plot of the country," the enormous energy. "President's war-Obama's political marketing" Li Guangdou/New World Press no exaggeration to say, Obama's road to the president is a brand marketing textbook, Obama is familiar with the political marketing of the way: A Dream, a slogan, so that people who support themselves against their own people; The grassroots Obama knows how to ...

In terms of user size, behavior and dosage, the mobile age has arrived. The reason why mobile ads overwhelm the desktop, in addition to the large-scale use of mobile devices, but also includes mobile ad clicks and conversion rate of ascension. (see below the conversion rate comparison) Therefore, in order to effectively persuade advertisers to buy, Google, Facebook and so on still need to develop measures to measure the transformation of the means and establish a unified standard. In terms of user size, behavior and dosage, the mobile age has arrived. But for advertisers, mobile "money" is still slow in the future, because the revenue of desktop advertising is still ...

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013. 　　This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

A large number of Facebook games may be temporarily closed because of suspected collection and disclosure of user data to advertisers and web tracking companies,/wendy.　　According to the Wall Street Journal, 10 of the most popular apps on Facebook, such as Happy Farm, FrontierVille, gangster Wars, and Texas Poker, have this problem, including three games with happy farms that sell personal information about users ' friends. The transmitted data "Facebook ID" is unique to each user and can be used to view your users ...

Digging Shell News January 6, by Peking University, Topmarketing jointly launched the "Small and beautiful, micro-wisdom" 2013 China micro-marketing ceremony will be held on January 10, 2014 13 o'clock in Beijing Wangfujing North Garden Hotel, which will be the last of the marketing industry before the Spring Festival has an influential Exchange event. The festival by Phoenix Video full broadcast, will attract three micro (micro Bo, micro-letter, micro-film) marketing related guests more than 300 participants. Guest structure is expected to advertisers 35%, agents 35%, media 15%, third-party experts 10%, other micro-marketing enthusiasts ...

Absrtact: The new media takes the website platform as the center, including the user author Advertiser's each interest role around the platform and the survival development, this small system certainly very conforms to the commercial Ecology circle definition.     The so-called new media site refers to the titanium media/tiger smell/aixin media to the website platform as the center, including the user author advertisers and other interests around the platform and survival development, this small system is undoubtedly very much in line with the definition of the business ecosystem. The so-called new media site refers to the titanium media/tiger sniffing/fan/36 Krypton as the representative of the "have ...

The following is a summary of the report: Many analysts look at the Curious Tiger 360 stock, partly because of the huge gap between the market share of Qihoo's search users and its share of revenue. Qihoo's search market share is about 23%, but its revenue share is only 2%. 　　Therefore, compared with rival Baidu, Qihoo has a greater potential for revenue growth. We believe that the Qihoo will usher in a turning point in the second half of this year. Search advertising customer gains is the main driving force of commercial strategy Qihoo, Qihoo management has said that if the number of advertisers to reach 100,000, the company's commercialization efficiency will be obvious ...

Super Bowl "sponsors are peddling a new idea-they are making a record 4 million dollars for the 30-second television broadcast this year – that is, the audience at the top of the American ratings will turn their ads into success on the Internet. "This is definitely a factor in the cost of advertising. "The company is a" Super Bowl "TV broadcaster, said Les Moonves, chief executive of CBS, Raiss Muenvis. "Advertisers believe that they will be able to get a good response online, so advertising ...

However, no company in the industry can withstand the weight of high copyright costs, copyright distribution has become the main means of easing the financial pressure on the site, content homogenization competition has become a copyright distribution of complications highlighted in each video site. In the face of this situation, all the websites began to play a big game in the operation strategy, with the intention to improve the user stickiness through effective operation means, strengthen their own differentiated competitiveness. Multi-redundancy operating mode Now video site power operation, who has more abundant means of operation, more extensive channels, can obtain the attention of users, more can obtain the favor of advertisers. Right...

"Don't be president, advertise people." This famous quote from President Roosevelt has made countless advertisers excited. In 2012, Obama defeated Mitt Romney, a successful re-election, using gadget his skills to let us see the link between the two and marketing "far from the plot of the country," the enormous energy. "President's war-Obama's political marketing" Li Guangdou/New World Press no exaggeration to say, Obama's road to the president is a brand marketing textbook, Obama is familiar with the political marketing of the way: A Dream, a slogan, so that people who support themselves against their own people; The grassroots Obama knows how to ...

If 2013 is the first year of programmatic DSP purchase, then 2014 will be the great year of programmatic trading. As DSP, ATD, Ad Exchange and RTB become hotter and hotter, advertisers and agencies have all devoted themselves into the new Digital advertising era. Faced with the maturity and diversification of demand on the demand side, supply-side media owners are also actively adjust to deal with, in order to better meet the procedural needs of advertisers transaction needs, but also to follow the trend of media to enhance their own value and optimize revenue, the supply side Media owners urgently need a range of solutions. Recently, Ad ...

In the past, traditional advertising was quite difficult on the mobile Internet because the screen was small and the website was not completely designed for cell phones. These advertisers have not paid much attention to this area yet. For example, value-added services, we now see the future of the Internet many business models, will be the first to achieve large-scale digital profit realization direction, so we also see some domestic and foreign mobile Internet developers have been up and have invested a large amount Resources began to develop mobile social games, mobile games and other products. I believe that in the future, as smartphones become more popular, this industry will become the strongest ...