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Abstract: South all Comics: Zhang Jianhui New and old media in the confrontation to start the gold grinding disc CCTV wants to exert full media operation, Renren and other social camp main interactive marketing London Olympic Games has entered the Hundred-day sprint countdown 100 days, The sporting event of the gold grinding disc again rotating South all comics: Zhang Jianhui New and old media in the confrontation to start the gold grinding disc CCTV wants to exert full media management, Renren and other social camp flagship "interactive marketing" the London Olympic Games has entered the "Hundred Days Sprint" phase ——— Countdown 100 days, sporting events of the gold grinding disc again rotation. ...

Absrtact: The following is the full text of the article: The Sleeping Giant in the advertising industry, Amazon has a resounding nickname sleeping giants. The name is due to the huge amount of shopping data that the world's largest Internet retailer collects, and is read in the eyes of many marketers: The Sleeping giant in the advertising industry, Amazon has a big nickname-"Sleeping Giants". The reason for this is that the vast amount of shopping data gathered by the world's largest Internet retailer has incalculable potential in the eyes of many marketers. Now, "The Sleeping Giant" seems ...

Absrtact: At the beginning of June, Baidu Alliance summit, Li said: Mobile terminal advertising value will decline, because the mobile phone screen is much smaller than the PC, people use mobile terminals fragmented, so that their advertising space is much smaller. This provoked many new mobile internet entrepreneurs in early June, Baidu Alliance Summit, said: "Mobile terminal advertising value will be reduced, because the mobile phone screen is much smaller than the PC, people use mobile terminals fragmented, so that their advertising space is much smaller." "This has sparked the opinion of many entrepreneurs in the emerging mobile internet sector. "There is less advertising on mobile terminals, but the value of advertising is not ...

Absrtact: Just a few months ago, Social magazine Flipboard just formed a local team in China. At today's Flipboard press conference, the company announced that its global users were over 100 million, while its users in China were inconvenient to disclose but said China was its second-largest market, and a few months ago, Social magazine Flipboard had just formed a local team in China. At today's Flipboard conference, the company announced that its global users are over 100 million, while in China the volume of users is not convenient to disclose but said China is its second largest market ...

Cookie privacy issues are troubling third-party web advertising platforms. Not long ago, CCTV 315 party openly accused of easy media, Chuan Yang, friends, such as interactive network advertising companies, which still rely on venture capital to support the industry into controversy. The Chinese Internet Association hosted a seminar on cookies last week, bringing together more than 10 third-party online advertising companies and planning to sign a "white list" industry self-regulation agreement emphasizing industry norms to circumvent public opinion and regulatory risk, people familiar with the matter said. But this is not the biggest trouble for third-party web advertising platforms. He ...

Absrtact: May 25, in the past decade, the way we have watched TV shows has changed a lot more and more people are used to watching TV on the Internet, and the TV box is beginning to go into households. So what will TV be like ten years from now? The United States, May 25, in the past decade, the way we watch television has changed dramatically-more and more people are accustomed to watching TV online, and "TV box" also began to go into households. So what will TV be like ten years from now? US internet TV giant Netflix ...

Abstract: Author: @JamoWoo If before reading this article, has not read "forgets the social Marketing (on)", recommends you to look first, again reads (next), will be more interesting, more sentiment.   From the first night began to spin in different venues, to return to the author: @JamoWoo If you read this article before, have not seen the "Forget Social Marketing (on)", recommended you to see first, and then read (next), will be more interesting, more insights. From the first night began to be disoriented in different venues, to return ...

Although the advertising circle has long realized that the Internet will outnumber traditional media, including television, as the most valuable advertising platform, when the day really came, few people got tickets. According to the latest data from the Interactive Advertising Bureau of the United States, U.S. digital ad spending hit 42.8 billion U.S. dollars in 2013, surpassing traditional television advertisements for the first time in history. The same changes have taken place in China, and with the decline of traditional advertising platforms, advertising companies that have not adapted to the new eco-environment are also facing a crisis. Since the first half of this year, I have heard many well-known ...

At present, the network advertising (especially the BANNER advertising) research and use, in fact, can be even more profound, according to the network ads four essential features. Therefore, the network advertising should have some of the upper hand has not yet shown is very thorough, in the network advertising market, a variety of online advertising situation share of the gradual change, we can know this state. For search engine advertising, because in a number of aspects in line with the real characteristics of online advertising, so can be developed quickly, search engine advertising has been from 3 years ago the lack of 5% development to entrenched online advertising ...

As early as 2011, Cheezburger, the American humorous publisher, won a 30 million-dollar venture, and on the list of investment agencies, there were many well-known institutions such as SoftBank Capital and Foundry Group and Madrona Investment Group. Humorous publishers, where is the humor, and how to attract investors ' eyes? Now let's take a look. In fact, it is a website that provides the core content of "cute animal pictures + funny spelling mistakes". It is said that its founder on the first day of profit, because it has a huge number of page views and ...

Website Operation six core one, the industry is the foundation in the website operation, break away from or deviate from the industry's portal or industry sites in today's Web site A dime of the society, you are more and more difficult to survive, even if you are not a sense of crisis, you will be a new generation of web sites and netizens eliminated; Do you really understand the confusion of industry development, Your site can make up for the industry's shortcomings. Second, the competition is the key in the website operation, you ...

2010, there is a hot word believe everyone remembers: "Letter Chun brother." "Really, whenever we see conflicting data, we have the question of who can we trust even if the data can't be trusted?"   &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Data fights are a protracted problem. The 2008 Beijing Olympic Games just came to a curtain, four portals staged an Olympic games ...

Recently, 2013 China Effie "3+1" Effect Trend Summit Forum held in Suzhou. From the domestic and foreign advertising industry, the creative community, marketing, financial industry experts and scholars and well-known entrepreneurs, together to explore the value of creative economy and brand effectiveness.   In this forum, China's leading third-party advertising technology company second-hand system and the Promotion Committee of the Philippines to read the Big Data era of digital marketing, from large data found in the future marketing trends. Advertising into the "big data" times the second hand published "Large data interpretation of the Digital Marketing Report" (hereinafter referred to as ...

In the face of The Wall Street Journal's allegations of "collecting and leaking users ' personal information," The Angry bird Developer, Finnish Rovio, said in an urgent response to "No such thing", according to foreign media reports. "Angry Birds do not collect or store individual personal information in any situation, and the Wall Street Journal reports are vague and deliberately inciting users to distrust them." A spokesman for the Rovio company said they had nothing to do with the so-called "advertisers" in the report, "We will never use our games for advertising." "Rovio Company ...

2014 Zhongguancun Large Data day on December 11, 2014 in Zhongguancun, the General Assembly to "aggregate data assets, promote industrial innovation" as the theme, to explore data asset management and transformation, large data depth technology and industry data application innovation and ecological system construction and so on key issues. The Conference also carries on the question of the demand and practice of the departments in charge of the government, the finance, the operators and so on to realize the path of transformation and industry innovation through the management and operation of data assets. In PM operator @big Data Forum ...

From the Game of Thrones (Game of Thrones) to the remake of the "Stunted development" (arested Development), the development of the television industry is ushering in a golden age. It's not a coincidence that TV companies and advertisers are using new standards to build a hit show. Under these new rules, social media like Twitter play the same role as ratings, new ideas beat old standards, and small stars are just as important as big shots. This article will be hit by the American drama "Mad Men" (Mad Men) and the "waste ..."

Absrtact: A few months ago, you were very hot from the stars. The circle of Friends is not full of fried chicken beer, is the lipstick, foundation, clothing, shoes collection. Fans are trying to find the secret behind the video. If the video can move, you can be a few months ago, "from the Stars of You" hot. The circle of Friends is not full of fried chicken beer, is the lipstick, foundation, clothing, shoes collection. Fans are trying to find the secret behind the video. If the video can move, you can look at one side, meet the likes of the collection of how good? ...

Absrtact: Weibo released its third-quarter results as of September 30, after the IPO, the first active user (DAU) accelerated the trend of growth, the three quarter DAU 76.6 million, year-on-year growth of 30%, the chain growth of 10%. The chain growth rate was higher than the second quarter. Weibo released its third-quarter results as of September 30, the first time since the IPO, DAU accelerated the trend of growth, the three quarter DAU 76.6 million, year-on-year growth of 30%, the chain growth of 10%. The chain growth rate was higher than the second quarter. Move ...

Absrtact: An exclusive interview with MEDIAV Junin: self-service, CPC bidding, measurable, MEDIAV dedicated to creating the outstanding effect of DSP "small series: with the deepening of market education and the impact of changes in foreign markets, Ad Exchange, DSP, RTB these concepts in the domestic popularity of more and more high Exclusive interview with Mediav Junin: self-service, CPC bidding, measurable, MEDIAV dedicated to creating the outstanding effect of DSP "small series: with the deepening of market education and the impact of changes in foreign markets, Ad Exchan ...

Absrtact: Although advertisers have aggressively invested their budgets in digital advertising, they have not given up on traditional media advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of online advertising, more and more advertisers are also acknowledging that advertisers have not given up on traditional media advertising, despite their efforts to devote their budgets to digital advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of network advertising, more and more advertisers also recognize the effect of network advertising. October 2012, Ad0be ...