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Remember that four years ago, social networking was just emerging, and the grand theft of food made people realize the new concept of communication that Web2.0. 　　Subsequently, the blog, microblogging and other social networking tools quickly rise, the user's behavior pattern has undergone great changes. Three years ago, Sina launched the "Sina Weibo" beta version, to become the first portal site to provide micro-blogging services, micro-blog officially into the mainstream Chinese-language network vision, Tencent, NetEase, Sohu and other large portal sites have joined this new position, to create a new marketing platform. And Sina by the preemptive ...

Beijing time August 31 morning news, according to foreign media reports, YouTube this week, a new feature for advertisers, if they do not want their ads with a specific video, you can exclude these videos. 　　YouTube advertisers have previously been able to pick specific videos to bring their ads with them, but the new tools will allow them to bypass specific videos or channels. Baljeet Singh, YouTube's senior product manager, said on his blog: "Balkite Singh.

(http://www.aliyun.com/zixun/aggregation/39768.html "> website Alliance Part II") translation reproduced from the United States "revenue" magazine (American Federation of Professional magazine, the domestic "webmaster" 　　A bit similar to the cover article: The Alliance platform, rooted in the advertiser and the site between the owners. Web Affiliate marketing is a complex ecosystem. 　　It is not easy to generate and play with the needs of the advertisers and the owners of the web. In the next ...

Thanks to the development of the Internet, the concept of marketing is evolving. Users no longer rely on newspapers and televisions to get new product information because the Internet dominates them. Gave them a new way of discovering products and brands and more timely and cheaper. Marketing is changing from push-marketing (outbound marketing) to guest-style marketing (inbound marketing), while guest-style marketing is a two-way dialogue, in which social media plays a key role. · 44% of the direct Mail has never been opened ...

Facebook has been planning to move into the online video advertising market for months, the Wall Street Journal reported, but Facebook CEO Mark Zuckerberg did not want to disturb its 1.1 billion users. According to people familiar with the matter, Facebook plans to launch a 15-second video advertising service in the Smartphone and Web pages of its users ' home page as early as this fall. Facebook needs the video ads to be stunning enough so they can convince brands to pay them about 20 a day ...

The domestic Advertising federation more and more, its various aspects are also uneven, really can survive for a long time, the majority of the advertising alliance its survival in general 3 months to half a year. The short-lived advertising Alliance, more and more become the heart of the webmaster pain. Why the ad league is so short-lived, "alliance" AD League evaluation Network for you one by one to uncover the answer: first, the lack of reasonable planning. Most of the advertising alliance before the establishment of a reasonable plan, did not work out effective development plans. The Union is founded, many are based on the interests of a momentary consideration. There is no long-term development plan ...

2014 Zhongguancun Large Data day on December 11, 2014 in Zhongguancun, the General Assembly to "aggregate data assets, promote industrial innovation" as the theme, to explore data asset management and transformation, large data depth technology and industry data application innovation and ecological system construction and so on key issues. The Conference also carries on the question of the demand and practice of the departments in charge of the government, the finance, the operators and so on to realize the path of transformation and industry innovation through the management and operation of data assets. In the afternoon operator @big Data Link ...

Summary: You do not have to stay, so it is not easy, and the way to treasure. In the following week, a total of 5 large groups of the boss to me to send invitations, or to the high, or move the highest salary, from the general manager to the group vice president, salary at least than before the above one times you do not have to stay, so it is not easy, and the way to treasure. In the following week, a total of 5 large group bosses sent me an invitation, or a high, or move the highest salary, from the general manager to the vice president of the group, pay at least one more than before. After careful consideration, I chose a position and salary ranking ...

Absrtact: In recent years, the rapid development of mobile Internet has brought considerable influence to all walks of life, and marriage website is no exception. With the surge of mobile intelligent terminals, especially the popularity of smartphone, mobile search will become a new breakthrough for manufacturers to snatch the market. In recent years, the rapid development of mobile Internet has brought considerable influence to all walks of life, marriage website is no exception. With the surge of mobile intelligent terminals, especially the popularity of smartphone, mobile search will become a new breakthrough for manufacturers to snatch the market. In the new development environment, entering and speeding up the layout of the mobile field is already a dating site ...

Absrtact: Although advertisers have aggressively invested their budgets in digital advertising, they have not given up on traditional media advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of online advertising, more and more advertisers are also acknowledging that advertisers have not given up on traditional media advertising, despite their efforts to devote their budgets to digital advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of network advertising, more and more advertisers also recognize the effect of network advertising. October 2012, Ad0be ...

Absrtact: World Network business manager Executive Editor Xu Wei wrote an article "Why should I vote from the media advertisement?", in the micro-letter on this article and I exchange. My opinion is: not very reliable. Xu Wei This article is basically standing in an advertiser's angle, he so the World Network business manager Executive Editor Xu Wei wrote an article "Why should I vote from the media advertisement?", in the micro-letter on this article and I exchange. My opinion is: not very reliable. Xu Wei This article is basically standing in an advertiser's angle, he wrote: "We see, in the World Network business this time" ghost ...

Absrtact: At the end of June Sohu Group chairman and CEO Charles Zhang and Youku Potato Group Chairman and CEO Koo, before and after foot came to Shanghai. June 27, Youku Potato Group launched a multi-frequency strategy in Shanghai, Koo came to preach. And a week ago, Zhang was just at the end of June Sohu Group Chairman of the Board of Directors and CEO Charles Zhang and Youku Potato Group Chairman and CEO Koo, before and after foot came to Shanghai. June 27, Youku Potato Group launched a multi-frequency strategy in Shanghai, Koo came to preach. And a week ago, Zhang was just here for the Sohu video released the homemade content of the dream work ...

The development of Sina Weibo, the most important factor affecting Sina's share price, has fallen to $50 trillion since the beginning of 2011, when $80 trillion rose to $135 trillion in April. Weibo, once let Sina this veteran portal site to see the dawn of rebirth, solid user base and active degree also provides the full imagination space for the capital market. Three years after its advent, Sina, burdened with heavy performance, came to an awkward point: the user growth rate continued to decline, operating profit in the second quarter only 200,000 U.S. dollars, down 98% year-on-year. Previous performance pressure, after ...

Summary: Super Bowl ad has become a total of 3 billion dollars in the industry Super Bowl sponsors are peddling a new idea they're taking a record 4 million dollars to do this year 30-second TV broadcast ad that's the top-rated American audience that has made the Super Bowl ad a 3 billion dollar industry. Super Bowl "sponsors are peddling a new idea-they are making a record 4 million dollars for the 30-second television broadcast this year-and that's what the viewers of the highest-rated American games will put their ads ...

March 25--CEO Mark Zuckerberg will launch a new mobile advertising tool to challenge Twitter MoPub at the Facebook Company's F8 developer conference, held in Wednesday, according to a Bloomberg website. At the same time, the company will launch new developer tools to help app developers reach Facebook's huge user base while boosting the social networking site's revenue. Zuckerberg will use the F8 convention to strengthen the relationship between the company and its developers. Since last week, Facebook's share price has been created ...

Abstract: Author: @JamoWoo title six months ago, when the micro-Bo and micro-letter is the strong and weak dispute, the idea is to throw a bowl of water on this pointless argument, and micro-blogging and micro-letters are two completely different things that are put in the same so-called social battalion author: @JamoWoo title six months ago, At that time, when the micro-Bo and micro-letter is a weak argument, the intention is to give such a meaningless debate poured water, micro-bo and micro-letter is two completely different things are placed in the same so-called social marketing concept in comparison. ...

DoNews July 3 (Reporter Xiang Mi) 2014 is a year of continuous blowout of the mobile Internet. In this context, the major DSP service providers have also developed mobile Internet access ports, substantial access to mobile advertising. As a multi-screen integrated digital advertising platform, when the gust of the mobile Internet is blowing, how easy media will stand on the mobile internet, mobile and programmatic purchasing will become its two major focuses in the future. Mobile advertising budget growth easy media Vice President Gao Zhao said in an interview, entered this year, the country began to appear ...

(Photo: Yang Juan, general manager of InMobi China) DoNews May 7 (Reporter to frost) InMobi China General Manager Yang Juan told DoNews interview that global companies want to succeed in China, the need for localization Strategy, products and team. Yang Juan said that this year InMobi will further increase its investment in the Chinese market. Talk about the Chinese market InMobi officially entered the Chinese market three years ago, the current Chinese team has reached 50 size, Yang Juan said it will further increase in China ...

Portal ads and search engines will increase the price of 30%! The price of the navigation station is 50%! The Alliance CPS has a split up to 40%! The marketing cost has become another kind of different scenery in the e-business flourishing era. 　　Some people joked that: E-commerce companies have not tasted the sweetness, advertisers have tasted. Not all E-commerce companies are burning money, there are a lot of e-commerce enterprises began to consider: three months later, if the advertising price rise then what to do? From the buy flow entrance, to CPS split, and then to offline advertising, even TV ads, electric business marketing Road ...

The commercialization process of Sina Weibo is a major aspect of China's internet this year, and in order to commercialize it, the more complex the microblogging is, the Unite point of the user. 　　"Global Entrepreneur" sent an article, asked, Sina Weibo why Sibuxiang? Why not stick to a short-sleeved gown, like Twitter doing just not imitating Facebook? Sina's difficulties are: first, there is serious performance pressure. Sina's 2012 quarterly bulletin showed a net loss of $13.7 million in the quarter. The net profit for the same period last year was 15 million dollars. Previous performance Not ...