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Interpretation of Pinterest: or the future of Super FB and Twitter advertising giants

October 20 News, Pinterest before the beginning of the trial to sell ads, has been popular with marketers. The Forbes website recently wrote an in-depth analysis of the company in terms of service attributes, advertising forms, and the advantages of rivals, saying the social media service is expected to become an advertising giant, one that is even more than Facebook and Twitter. Here's what this article is about: a few weeks ago, the social media service Pinterest, particularly favored by women and amateurs, began experimenting with selling it to its 70 million users ...

China Mobile Changling: Research on large data business model of telecom operators

"Csdn Live Report" December 2014 12-14th, sponsored by the China Computer Society (CCF), CCF large data expert committee contractor, the Chinese Academy of Sciences and CSDN jointly co-organized to promote large data research, application and industrial development as the main theme of the 2014 China Data Technology Conference (big  Data Marvell Conference 2014,BDTC 2014) and the second session of the CCF Grand Symposium was opened at Crowne Plaza Hotel, New Yunnan, Beijing. China Mobile Suzhou Research and development ...

The average Facebook user sees 1 billion video clips a day

Absrtact: Since June 2014, Facebook users have seen an average of 1 billion video clips per day. Yesterday Facebook released some video-related data to further encourage users, advertisers and video makers to make better use of the video. Since June 2014, Facebook users have seen an average of 1 billion video clips a day. Yesterday, Facebook released some video-related data aimed at further encouraging users, advertisers and viewing ...

Mobile ads: The flowers gradually into attractive eyes

Absrtact: Has the Internet Queen's Hot hold, also difficult to change four reasons to decide, the mobile advertisement is difficult to become the mainstream: the user is disgusted with the mobile advertisement, the Mobile advertisement technology development is lagging behind, the mobile advertisement effect measure way lacks or is not clear. At present, the mobile advertising market still has the "Internet Queen" hot hold, also difficult to change four reasons, mobile advertising is difficult to become the mainstream: users of mobile advertising aversion; At present, the mobile advertising market is still in the liquidity shortage, the scale is not big enough, good advertising product development extension ...

Twitter will open API interface to third party advertising vendors

Abstract: According to foreign media reports, Twitter local time Wednesday said that the company will be the third party advertising management software open platform. This is another step in the creation of a business model that relies on advertising to generate revenue before IPOs (IPO). Advertising API (application according to foreign media reports, Twitter local time in Wednesday said the company will be the third party advertising management software open platform. This is another step in the creation of a business model that relies on advertising to generate revenue before IPOs (IPO). ...

Twitter will open platform for Third-party advertising management software

Abstract: According to foreign media reports, Twitter local time Wednesday said that the company will be the third party advertising management software open platform. This is another step in the creation of a business model that relies on advertising to generate revenue before IPOs (IPO). Advertising API (application according to foreign media reports, Twitter local time in Wednesday said the company will be the third party advertising management software open platform. This is another step in the creation of a business model that relies on advertising to generate revenue before IPOs (IPO). ...

In the second quarter of 2013, the market size of Chinese search engine operators was 9.38 billion

Abstract: Sina Science and technology news July 24 night, according to the "2nd Quarter 2013 China search engine market monitoring," data show that the second quarter of 2013, China's search engine operators market size of 9.38 billion, in the channel income of China's Sina Science and technology news July 24 Evening message, According to the "Quarterly monitoring of Chinese search engine market in the 2nd quarter of 2013," published by the Analysys think-tank, the market size of Chinese search engine operators in the second quarter of 2013 was 9.38 billion, operating in Chinese search engines without channel revenue ...

Sina Weibo commercialization accelerates

Absrtact: A micro-live quote 150,000; two quotes 150,000; Apple mobile client Top announcement quote 1.4 million yuan/week yesterday, Sina Weibo ad quotes first exposure. Industry insiders believe this marks the beginning of the commercial operation of Sina Weibo began to accelerate. Someone's got a little live. Offer 150,000; Micro interview two quotes 150,000; Apple mobile client Top announcement quote 1.4 million yuan/week ... Yesterday, Sina Weibo advertising quote for the first time exposure. Industry insiders believe this marks the beginning of the commercial operation of Sina Weibo began to accelerate. Someone based on the advertising quote to calculate a sum, if ...

At the annual "Cannes International Creative Festival" Advertising Conference, Facebook announced

At the Wednesday "Cannes International Creative Festival" Advertising Conference in 2011, Facebook announced that it would form a "customer committee" of 12 members, according to the online edition of the American Marketing magazine advertising era. The Committee will make a variety of constructive comments on issues such as Facebook's online advertising market strategy. Carolyn Everson, vice president of global advertising sales at Facebook, said the committee was Everson by two main categories: the world's largest advertising agency ...

We'll see if Thompson's pop-up version can get Yahoo back on track.

April 11, Dan Faber, a senior journalist at the US technology web site CNET, said the restructuring plan unveiled by Yahoo's new CEO, Scott Thompson, in Tuesday did not offer a new direction, and the restructured corporate structure is similar to the past, Meanwhile, Yahoo still faces the problem of brain drain and innovation backwardness. As a result, Thompson's restructuring plan is just "old fashioned" compared with the previous CEOs. In an e-mail sent to all the staff, Thompson said ...

Facebook's "social" business: changing advertising patterns

Absrtact: When you read this topic today, the world's largest social network, Facebook, should have set a good IPO price, which is about to be traded on the Nasdaq. The feast has been opened. Indeed, as one of the largest IPOs in the history of the United States, when you read the topic today, the world's largest social network, Facebook, should have set a good IPO price, which is about to be traded on the Nasdaq. The feast has been opened. Indeed, as one of the largest IPOs in American history, a company that has been founded for only 8 years has been greeted with billions ...

Pricelineceo says Facebook and Twitter are no help to his company

Summary: Priceline CEO Darren Harston, America's largest online travel company, told Bloomberg that Facebook and Twitter were no help to his company as an advertising platform. He spends $1.8 billion a year on online advertising, about 90% of the advertising costs to Priceline CEO Darren Harston, America's largest online travel company, told Bloomberg that Facebook and Twitter were no help to his company as an advertising platform. He spends 1.8 billion dollars a year on online advertising costs, and its ...

Love Fantastic Art exclusive "a search 100" mobile version on the line

Consumers really do not like to watch ads? Not necessarily. A week ago, if TA searched for Land Rover on the mobile phone Baidu, today, TA has a chance to see the Land Rover's patch ads. Recently, IQIYI "a search for a hundred" mobile version of the official launch, once again ignited the sales circle of multi-screen precision launch enthusiasm. "A search of 100" mobile version of the mobile search side of Baidu mobile mass search data and Ai Qiyi mobile video viewing behavior is effectively linked to mobile search through the user behavior analysis to predict consumer preferences and intentions in advance, and based on mobile search behavior Features innovative APP ...

Facebook's growth exceeded Wall Street expectations

According to foreign media reports, Facebook has no signs of slowing down. In the second quarter it recorded a revenue of 2.91 billion U.S. dollars, an increase of 61% over the same period of last year. Its net profit was up to 791 million U.S. dollars, up 138% from the same period last year. Both indicators exceeded Wall Street's expectations . After the earnings release, Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO David Wehner attended a earnings conference call to read the company's finances. ..

When "implanted advertising" implanted the hearts of the public?

Fung's comedy "private custom" in the Lunar New Year file as scheduled, the hot scene as always, however, out of the theater, mixed reviews, especially hidden film "implanted advertising" has become a hot topic. In the modern society where advertisements are ubiquitous, is "implantable advertising" a "cramming" promotion popular with the public? Or is it an optimization product of the rebirth of nirvana in the eyes of advertisers? All of the brands are suitable for this transformation and for mass memory Still fresh? What kind of "implantable advertising" can really be implanted in the hearts of the public? With these questions, let us explore the "implantable advertising", from the observation of the classic ...

How to exploit the surplus value of billions of euros in the Internet

In the internet age, for consumers, all kinds of behavior on the Internet can bring great value to themselves, but since most of the costs are offset by advertising costs, so for consumers, the Internet does not involve the need to pay immediately the cost.   These benefits are enjoyed every time we log on to social networking sites or watch free online video. Well, think about how much these web apps are worth. recently launched a survey of 4,500 Internet users in Europe and the United States and paid them to pay for a variety of online activities ...

Mobile internet entrance

With the development of the mobile Internet, the concept that has already been parsed on the traditional Internet does not seem to apply anymore. If the current mobile Internet does not have a dominant situation, it seems there is no possibility of this situation, which is different from the traditional Internet. Does that mean that everyone has the chance to find their own destination in this area? Recently, the "outbreak" has been hyped by the industry, just as the heat of big data is about to cool down, once again detonated everyone's enthusiasm for big data. The author of this book, Professor Barra Brasil, makes people see another harmonious, orderly and beautiful peach ...

Philips creates outstanding communication through videos

Not only produces razors and small appliances Philips re-enlisted in the list of "Chinese Favorite Brands" announced by Superbrands, a global independent brand research and evaluation firm. This is since Superbrands entered China in 2011, and Philips won this award for three consecutive years. He Fei, Vice President, Group Marketing, Greater China Region, Philips Greater China, said: "Being a favorite brand among Chinese consumers is part of Philips Greater China Vision. Philips always practices in China 'Improve people with meaningful innovation' Life 'of the company's mission, constantly deepening ...

V2 Advertising Alliance to increase the strength of a half month add 2000 site owners

Last month, the industry's leading media platform V2 Advertising Alliance a substantial increase in prices, the price is very large, the specific rate: Picture http://www.aliyun.com/zixun/aggregation/22270.html "> Advertising price 100 Yuan/1000ip  NET Pick ad Price: 80 Yuan/1000ip window: 4.5 Yuan/1000ip couplet: 55 Yuan/1000ip! &nb ...

Can you use RTB to promote your brand?

Recently, the use of real-time bidding RTB (real time Bidding) advertising has not been new, after all, the effect of marketing is there, in more and more attention to the marketing effect of advertisers taste RTB sweetness, began to have a brand to care about such a problem   Is can use RTB to do brand promotion? I think the answer to this question is actually very simple, yes, but not omnipotent. As you know, the intelligent media purchase is through the RTB, so that advertising in the right time and place to the right person, and then the conversion rate of advertising rose ...

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