Advertisers

There is no doubt that most people write microblogs just for pleasure, but do not rule out the first "players" who develop micro blogs into business. 　　Yesterday, a reporter received an advertising quote shows that advertisers for micro-blog advertising out of a very high price, "fans" a large number of grassroots bloggers rely only on the release of advertising, every month, the income of tens of thousands of dollars without difficulty. "Fan" = advertising value "Fan" over 600,000 quotes 2000 Yuan/article a reporter from an advertising company learned that there are advertising companies to cover the major micro-blog "Advertising value" of the micro-blogger quotes, ...

Beijing Time April 14 news, according to foreign media reports, Facebook game developer Zynga's global brand advertising director Manny Anico (Manny Anekal) said Zynga games will not build any ads, but Zynga will be for advertisers to develop game publicity activities. According to Zynga's plan, Zynga ads do not directly disturb players, such as preset video ads, but Zynga games will set up some virtual promotional items so that players will be more receptive.　　Anico also listed several recent promotional events. ...

Cecilia Cheung Since the birth of two young master Quintus, has been gradually full comeback (1/17) Cecilia Cheung since the birth of two young master Quintus, has been gradually full comeback, at the same time more single-minded for the gentleman Lucas pave the way, first of a large number of gentleman's photos on the internet, so that its popularity surge,　　Young has many fans, instant become a lot of advertisers hot goods. 3-Year-old set 80, since childhood has been dealing with the media, see accustomed to the big scene of Lucas, see someone photographed more instant happy to call and wave, really not into the entertainment circle are difficult. [...

Your genes are worth more than you think. Perhaps many people can't stand the targeted ads (targeted ads) based on their Facebook status, Gmail content or web browsing record. But the future may have an update, can help advertisers more effective publicity products and services delivery mechanism, based on is not the other, is your "gene." Miinome, a New American company, is now building a genetic platform that can filter the received ads according to the client's genetic make-up and may resell the customer's DNA data to a merchant or research institution for ...

According to the partnership, Yahoo will use Bing's search background, Yahoo's search advertisers will also switch to the Bing platform, but the advertising sales work is still in charge of Yahoo, Yahoo in the first few years will receive nearly 80% of the revenue. Microsoft has moved Yahoo's search advertisers in North America in a timely manner, Lurkey, head of the search business, said at a recent build development conference. The migration task was daunting and the Microsoft team experienced some difficulties. Lurkey said that the current search advertising backstage has stabilized, advertisers get better service. As a result, Bing's future will also gradually improve "every ...

Summary: After the fan-tong, micro-blog officially launched a new information flow advertising products brand Courier. The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. The target user sees the advertisement content to follow the fan to pass, the micro-blog officially launches the brand-new information flow advertisement product "The Brand Express". The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. When the target user sees the content of the ad and interacts, the microblog continues to show attention to the use ...

In 2013, the scale of China's mobile Internet users reached 652 million. With the issuance of 4G licenses, this figure will be refreshed this year. The face of this nearly 50% of the Chinese market, the entire marketing industry are considering: how to effectively advertise? 1, it is cost-effective to buy the audience With the success of millet, Diao Ye, Huang Taiji and other brands, many traditional businesses have begun to more or less use the word "Internet thinking", although mobile marketing many advertisers endless, But in the face of massive App media, its fragmentation and interactivity make it hard to buy media and problems ...

In today's internet age, the increasingly strong network advertising also allows a large number of advertising companies, media companies, media and research institutions more and more in-depth discussion and explore how to more effectively measure the effectiveness of online advertising, so as to provide advertisers with strong evidence to protect the vitality of network marketing and increase investment. 　　At present, the general measurement standards are based on click, supplemented by impression, UV and other major data, the formation of CTR, conversion and other key indicators as the basis for measuring the effectiveness of advertising. This indicator ...

With the rise of E-commerce, online advertising has gradually become a competition in the advertising market, but because of the recent Internet industry advertising market chaos, leading advertisers easy to confuse, do not know where to start. It is reported that at this stage, more than 90% of the enterprise customers rely on agents based on simple site rankings and sampling demographic characteristics data to choose the promotion channel. This kind of extensive investment way, not only will cause the enterprise capital waste, at the same time also can not produce very good effect. Recently, the Association letter CEO Qinwen in Wuxi for Unicom executives in the process of training to highlight the system ...

Shang (information picture) a record company top of a wry smile said, "Now a record is basically a loss of money." As the placement of advertising in the film and television works, large-scale performance, the success of the marketing approach also quietly spread in music works. Lyrics, main song, MV, concert ... have become the fertile ground for advertisers to corners.　　The reporter survey found that perhaps the embedded advertising in the record industry has not been rampant, fans generally say "acceptable." "Implantable advertising" penetrates the recording industry on YouTube to watch Gaga's MV "Phone" (Te ...).

Absrtact: The rise of network news has led to the change of journalism, the former paper media by circulation to win the market and advertisers model is outdated, journalism has entered the flow to the era. Titanium media on a very high rate of the article "A new media editor of the Atlantic edition of the News of the rise of the news industry changes, the former paper media by" circulation "to win the market and advertisers model is outdated, journalism has entered the" flow first "era. In the titanium media on the very high rate of the article "an Atlantic Monthly new media editor of the Tears of Blood Confessions," the author mentioned a won his appreciation of a young journalist ...

The following is a summary of the report: House search has become China's leading online real estate platform, in the advertising market share in the dominant position. 　　House-Search listings and E-commerce services have driven the company's business diversification and become a driving force for revenue growth. Potential market: China's online real estate market is far from mature, currently accounting for only 20% to 25% of online marketing budgets, compared with 50% to 60% in the US. In China, house search occupies 2/3 of the online real estate advertising market. With the popularity of the internet and mobile internet, advertisers marketing budget will be from the line ...

According to foreign media reports, the latest figures released by comscore, a market research firm, show that Facebook's share of total advertising spending in the US has risen to 15% in the third quarter, surpassing Google and Yahoo, which share 10% per cent of the two companies. In addition, Facebook also accounts for a 28% share of the U.S. network showing advertisers browsing the volume market, over 23% over the same period last year. But from the U.S. independent access to user data, Facebook is only ranked fourth, so the performance of the face ...

What will happen to the advertising industry in the 2015? Perhaps more advertisers, especially young advertisers will come out to start a business, people stupid money more capital circle can be hot for a while, do not, you tell a cold joke can be the project to melt hot money na. 1, a car years ago than the manuscript, three home crying left, the remaining three think that the last laugh, it is said now to the stage of crying bargain. As I predicted before, the local company without ECD should be one of the final winners, the remaining A, b two foreign companies left a home, a company is more like the winning, this matter song teacher all the Horse, the others to do why ...

Mobile advertising has grown more than 75% globally in 2013, and mobile phones have become an integral part of digital marketing strategies. In China, 2013 is also a rapid change in mobile internet marketing a year, this year, Baidu, Ali, Tencent in the mobile internet investment is huge, began to intervene in mobile advertising platform, to provide a home screen and other mobile display ads; Large brand advertisers, especially in the automotive industry, attach greater importance to mobile internet marketing, For example, Shanghai General Motors specializes in bidding for mobile advertising agents. Mobile Internet era will change more traditional industries, advertising, mobile branch ...

DoNews July 3 (Reporter Zhou Qin Yan) DSP (real-time bidding advertising platform) Company Friends Interaction disclosed a few days ago has completed C round of financing, but did not disclose the specific amount and investors. According to informed sources, C round of financing amounted to 20 million US dollars. Friends of Interaction also announced at the same time, its excellent tool for Optimal Chi DSP system provided to advertisers, agencies, and start service fee model. Friends of the area said that this move will be fully upgraded programmatic purchase of the development in China is expected to use the tool advertisers will be at least 30% higher media ...

Global mobile Internet event GMIC2014 recently concluded at the Beijing National Convention Center, tens of thousands of mobile Internet elites from around the world witnessed the new glory of the mobile Internet! Sun Zefeng, vice president of mobile advertising platform AdSage said at the meeting Cohesion, integration, cross-border mobile advertising will be the future of the three major trends. As market competition intensifies and traditional brand advertisers invest more in mobile advertising, enterprises with strong complementary strengths in the mobile advertising market will join forces to reorganize the industry structure resources and the trend of cross-border interactive marketing will become more and more obvious. "Cohesion, integration ...

Icon: ComScore Video Metrix September, the world's 15-year-old users of the network videos TOP15, the 11th position. November 13, the 2013 sixth session of the Golden Prize award ceremony opened at the Shanghai Centre Theatre. As the most industry-focused part of the International Creative Festival, the award ceremony attracted the attention of the global 4 a advertising company, traditional media and new media industry giants, top brand advertisers at home and abroad and the first-line star. In the end, China's first long video website music network with wonderful five-screen integrated marketing ...

Digital Marketing Magazine March 25 reported that the core of digital marketing is precision and interaction, the key is to provide measurable marketing results to enhance the advertising marketing return on investment (ROI). The combination of big data and big ideas will significantly enhance accuracy and interactivity, bringing measurable marketing effects and efficiencies to advertisers. 1. Large Data + Big idea: digital marketing is the core of precision and interaction, the key is to provide measurable marketing results to enhance the advertising marketing investment return (ROI). The combination of big data and big ideas will significantly enhance accuracy and interactivity, giving ...

Summary: SARFT issued a limited entertainment order, limited to the crowding out effect is accelerating the show. February 6, Sohu Video announced with Yili, Fonda two well-known brands to reach a deep strategic cooperation; previously, Youku, potatoes, Archie art, etc. also came out of the news, access to the radio and SARFT issued the "Limit Entertainment order", "limited to" the extrusion effect is accelerating to appear. February 6, Sohu Video announced with Yili, Fonda two well-known brands to reach a deep strategic cooperation; previously, Youku, potatoes, Archie art, etc. also out of the news, obtained The Advertiser's "New Year Big single." In this wave of advertisers to carry out positions ...