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Mobile Internet After the rapid development in 2013, the entire mobile market has undergone some structural changes and the pace of commercialization has accelerated markedly. According to iResearch data, the market scale of China's mobile Internet reached 33.07 billion yuan in the first quarter of 2014, representing an increase of 78.5%, of which mobile marketing accounted for 14.1%, reaching 4.67 billion yuan, according to the development rate in 2014, mobile marketing will have more dazzling performance. As the most important mobile marketing mobile advertising take this stride forward strides, the pace of the fast enough for a lot of ...

Text / Wang Jie Cong Imagine, when you stop a zombie from your door, a Coke ad jump out to tell you drink it can watch the World Cup, such ads you click? Although the effect of the show has been achieved, such advertisements may be more damaging to the brand, and such advertisements will not have higher click-through rates. However, MediaBrix's game publishing platform reached a record in mobile advertising. According to the data released in early April, the company's in-game bonus advertising participation reached an astonishing 91.4%, which means that 10 users have 9 choices ...

We often encounter such a problem. When we ask whether there are chickens or eggs in the first place, it is not a discussion of the natural sciences. It is a topic of brain tearing. What makes people think it interesting is that in the English-speaking world, it is often a social science problem when it's a "Chicken-Egg" problem - when you have to do any service, you need both the buyer and the seller to join you Platform, there will be a transaction occurs, the typical Chicken-Egg Problem appeared. ...

In the Kangzhi mobile "New World", Chinese entrepreneurs and developers are trying to play a game with international Masters. 　　Some of them will be given the opportunity to become a great enterprise in the new World of mobile interconnection, thus accomplishing the task of enterprise's rise. Although the industry's expected judgments vary, whether the successful developers of the old World in transition or the black horses born in the New world, it is almost unanimous that in the pan-software sector, mobile application development is the only one that Chinese practitioners can walk ...

Since the Copyright War in 2009, the online video industry has become chaotic. In the past few years, the industry has gradually established its business model of using copyright video as the main development basis and using the advertising revenue of copyright videos as its main source of revenue. Through the most primitive way, or fight father, to establish competitive barriers. In recent years, with Youku potatoes, Iqiloyi PPS and a series of other capital operation, so that the original pattern of the chaos of the industry has basically become clear up, the basic establishment of the industrial order, but the initial problem has become more and more Tricky, this model can not make money, in the end there is no ...

2012 Fourth Golden Net Awards review will be held on July 27, the day of network marketing industry, many senior experts gathered together. Ben Wang reporter interviewed in the assessment site to a good Lord Chief Strategy Officer Mr. Yao Xiaojie, Yao Xiaojie pointed out that fragmentation and precision is the key words of network marketing this year. Fragmentation and precision is the key words of internet marketing Reporter: We know that the internet marketing industry has been developing rapidly in recent years. According to the data of some investigation agencies, this year it will reach 70 billion such a scale. You as an expert in network marketing industry, the next network marketing industry in which direction ...

A few days ago, with a friend who made a country service, I chatted about their company's network marketing. Every day the website 5, 600 of the visit volume did not let the boss happy, but is burned, feel pressure. Carefully understand that both sides signed is the website optimization contract, the use of the CPC as a valuation method, an IP is incredibly 4 yuan, so the price and Baidu price parity, but a day of telephone consultation amount is only single-digit, such conversion rate also let the author tumbled glasses, sigh, peer money really youdao, sorrow in, The current advertisers for network marketing in the hands without vegetarian power. ...

In China, the application of IGA system has been unable to achieve its value, the early Wow and Coca-Cola's different industry cooperation in the country wide acclaim, but the praise is more from the game implanted outside the brand (image) cooperation, the contribution of IGA is relatively weak, across the development of IGA on the road,　　There are two basic issues that cannot be effectively addressed. One is the value of implanted advertising and game operation value of the contradiction, for online games, 100,000 of active users in general can produce about 1 million of the monthly operating income, at this time the advertising revenue will be effective for the overall game operation revenue generation ...

Push a note: DSP (demand-side Platform), is the demand side platform. This concept originated from the network advertising developed in Europe and the United States, is accompanied by the rapid development of the Internet and advertising industry, the new Emerging network advertising field. Together with ad Exchange and RTB, it has grown rapidly in the United States and has developed rapidly worldwide, covering Europe, the Pacific and Australia in the 2011. In the World Network display advertising field, DSP in the ascendant. DSP into China, quickly become a boom, to promote China's network display advertising RTB Market rapid development ...

March 15, the first domestic "mobile internet Advertising Standards" officially implemented. This by Tencent, Baidu, Beijing East, Millet, easy media, China Telecom, China Mobile, song Hua cable, hundred-vision and so on to participate in the development of industry standards, is expected to gradually standardize the development of the digital marketing industry, which has been involved in the digital marketing industry a A-share company, is undoubtedly an important policy positive. Industry veteran in the interview that the industry standard landing, gave the industry a "game rules", with the rule to a lasting healthy development. Status: Industry mergers and acquisitions are very popular in the "mutual ...

Absrtact: Last November, Twitter announced plans to provide video services and said the service would be more powerful than the current application Vine. Not only does it make it easier for users to watch videos on Twitter, it also helps users to record, edit, and share videos. Last November, Twitter announced plans to provide video services and said the service would be more powerful than the current application Vine. Not only does it make it easier for users to watch videos on Twitter, but it also helps users ...

Absrtact: In April this year, Facebook announced the acquisition of photo-sharing apps Instagram, priced at $1 billion, so high that Facebook had to think hard about how to use the vast majority of users to increase their advertising revenue. In Mobile, Facebook has not yet a April this year, Facebook announced the acquisition of photo-sharing application Instagram, the price is as high as 1 billion dollars, the price is so great, Facebook must seriously consider how to use the vast number of users to increase their own wide ...

Absrtact: 酷6网 Vice President Chenhao a few days ago, 酷6网 Vice President Chenhao received an interview with reporters that the implementation of UGC basic work has been more than a year, 2013 酷6网 will increase the original support program, education user market, take the road of China-style UGC. Play good UGC Foundation 酷6网 from 2 酷6网 Vice President Chenhao, 酷6网, Vice President Chenhao received an interview with reporters said, the implementation of UGC basic work has been more than a year, 2013 酷6网 will increase the original support program, education user market, take the road of China-style UGC. Play the foundation of the UGC Cool 6 ...

Absrtact: The controversy over whether to profit is over, now consider what is the time to profit and burn money for years of notoriety video site is given a profit schedule: Sohu Video is 18 months, Archie Art Sword in 2014, the potato President Yang in the first after taking office also "can not profit the controversy has ended, Now consider what is the time to profit "with" burn money "notoriety for many years of video sites are given a profit schedule: Sohu Video is 18 months, Archie Sword refers to 2014, potato President Yang in the first time after taking office also said that the group has hoped potatoes as soon as possible ...

Absrtact: A year ago, Q Card launched vigorously; now, a year later, Q card has quietly disappeared from the consumer purse, the small screen also from the envisaged interactive area back into the advertising area. Q Card strategy failed silently, where is the defeat? From vigorous to strong a year ago, Q Card launched vigorously; now, a year later, Q card has quietly disappeared from the consumer purse, the small screen also from the envisaged interactive area back into the advertising area. Q Card strategy failed silently, where is the defeat? From vigorous to heroic only a short period of 2011 years, divided ...

For Google's hundreds of millions of users around the world, if yesterday (March 1) search on Google's search engine mascara, and then on YouTube to watch a certain beauty eyelashes, or on Google + to share relevant information, not for long, You will receive a bunch of recommended ads for mascara brands in your Gmail inbox. This is the change brought about by Google's new privacy policy, launched yesterday (March 1), but the new deal is also being questioned by all sides. In the industry's view, Google launched the controversial privacy of the New deal, in fact, and Google ...

Absrtact: According to The Verge, YouTube is likely to launch a monthly subscription service for video subscriptions. By providing users with the best original video (including YouTube star Video) on demand, YouTube is hoping to increase revenue to give the verge the news that YouTube may be on the verge of launching a pay-per-view video subscription service. By providing users with the best original video (including YouTube star Video) on-demand service, yout ...

Mobile Internet era, to make a user favorite product may not be difficult, but to do one is to let users love, but also make money products are difficult. In this regard, Zhangxiaolong, as the father of the micro-trust, is becoming more and more deeply empathetic. July 7, the micro-letter official announced that the formal joint wide-point to launch the micro-letter public number advertising service. Micro-credit public can be published through the micro-letter advertising platform to publish a variety of advertising, or their fans as readers to receive other people's ads. 3 million micro-letter public number ushered in the advertising era micro-letter the launch of the services are divided into two categories: The class is cast ...