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Absrtact: In order to provide additional value to advertisers who buy display ads, AOL has launched a new advertising unit on its homepage. The unit allows brands to emphasize charitable activities that they may participate in. AOL has launched a new advertising unit on its homepage to provide added value to advertisers who buy display ads. The unit allows brands to emphasize charitable activities that they may participate in. The brand that buys the homepage advertisement on this portal site will have the opportunity to use this ad unit. The unit is located below the main advertising position on the home page. However, the brand owner is not necessarily so ...

Absrtact: According to WSJ news, social giant Facebook will set up its first local sales office in Beijing Fortune Center in a year to engage with local advertisers. The company is currently discussing hiring with office space but has yet to decide whether the employee's service is based on WSJ news, and social giant Facebook will set up its first local sales office in Beijing's Wealth centre within a year to engage with local advertisers. The company is currently discussing leasing with office space, but it has not yet decided whether the employee's form of service is contractual or full-time. ...

The following is a summary of the report: in the quarter of 2013, Qihoo's search and mobile revenue accounted for 1/3 of total revenue, while the search and mobile revenues were 0 in the quarter of the 2012 fiscal year. We expect this growth to continue this year, with mobile games and searches accounting for about 45% of total revenue this year. 　　Mainly thanks to: 1 The number of search advertisers has been expanded, 2 the rapid growth of the smartphone gaming market has driven the Qihoo's mobile business. While commercializing search and mobile gaming, Qihoo will also invest in specific areas. Facing Tencent and Amoy ...

The rise of various new technologies to the advertising industry chain division tends to refinement, technology companies are advertising industry plays an increasingly important role, they like a knife, stabbed into the industry. Third-party data monitoring companies are a sample of pure technology companies in this industry. "Our presence has made advertisers more agreeable to the Internet advertising market and began to invest more." "Second hand system CEO Wei Wei said. Second hand system is a third-party advertising technology companies to help advertisers and their agents, network media to evaluate and optimize the effectiveness of digital advertising, improve the return on media investment. Procter and Gamble, Microsoft, delicious ...

Click to download full report download address: Http://app.focussend.com/focussend/cust/FocussendSurvey/TrendsROI.pdf as the first marketing means in network marketing, e-mail marketing in foreign markets developed very mature. But in the domestic, because of the influence of spam, caused advertisers to email marketing attention is not high. With the gradual change from "spam" to "permissive mail", the application of email marketing becomes more and more widely. ...

In the market economy, ROI is the most concerned index of all the business owners, of course, in the field of Internet marketing, advertisers are most concerned about the output ratio of advertising investment. In the limited network advertising budget premise, according to the effect of billing http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing, has always been the focus of attention." In China, Baidu keyword price increase actually than Google exit, to the bidding advertisers, more influential. When the price of the key words ...

China Economic Network in Beijing September 2 online concert online live, almost every video site has done. So far, the concept of brand advertisers remains in the "amplification influence" of the intuitive effect. will be a limited number of online concerts, through the network virtual channels, spread to tens of millions of internet audiences, is indeed the effective way to enhance the exposure rate. But what else can brand advertisers and video media do besides simple live broadcasts? Recently, there is news that Philips and the music video channel long-term cooperation of "live life Concert", may be able to provide some fresh music marketing ...

New edition of "Shui Hu" still play next August premiere four satellite TV buy premiere rights or when "garlic" open investment will or to create a matching variety show this newspaper (reporter Niumeng), "The margin" will be in Shandong next August 2, Anhui, the east, Chongqing four major satellite TV premiere, as next year one of the most important drama,　　The play has become the TV station and advertisers eyes of the "sweet Cakes," the reporter recently found that the play advertising price will be more than the new "Three Kingdoms" and the new "dream of Red Mansions." From four satellite TV, in the past, less procurement "sky-high" big play Shandong TV station, this time in the procurement ...

Absrtact: September 13 News, according to foreign media reports, by 2016, the global game advertising market size will be increased from the 2010 3.1 billion U.S. dollars to 7.2 billion U.S. dollars. DFC FDI, a leading North American market research agency, said advertisers, through the Games ' built-in ads, September 13 News, according to foreign media reports, expect the global game advertising market to increase from $3.1 billion trillion in 2010 to $7.2 billion by 2016. DFC FDI, a renowned North American market Research Institute, said ...

According to foreign media reports, sources said Twitter is seeking large advertisers, will soon allow them to directly in the microblogging service automatically release a large number of customized ads. The company will soon launch an application programming interface (API) to help advertising agencies and businesses launch large numbers of ads on Twitter. According to sources, Twitter plans to launch the API in the fourth quarter, first testing in a limited number of partners. This could be done by opening up to big online marketers to push Twitter's fledgling advertising business forward. These big organizations all depend on ...

From the competition to the copyright, from the original and homemade play to the clarity of the battle between the video site is increasingly fierce. With the promulgation of last year's policy of "limited entertainment order" and "restraining order", advertisers in traditional TV industry began to look to the new media camp represented by video websites. 2012, the online video industry will usher in "holding Regiment" cooperation, the fittest year. Advertisers to increase investment in the video industry to meet the golden age of the trend of the new Year, Credit Suisse recently released the Chinese Internet Industry Research report shows that "limited entertainment order" after the promulgation of the number of TV entertainment programs decreased ...

According to some privacy protection groups, Yahoo, Microsoft and other companies involved in the Internet are discussing a new regulation that will prevent the sharing of user information among companies that belong to the same parent company. For example, under this provision, no user data should be shared between the Berkshire Hathaway Company's Candies and Geico. Internet companies said the rules would overturn existing business practices, bringing huge costs and damaging the interests of Internet advertisers and customers. This rule is organized by the Open source software project M ...

Summary: View the latest quotes December 19 afternoon news, in 2013 will be the end of the time, Youku Potato CEO Koo Communication with the media, for the strategy of the future of Youku potato description. According to his plan, the multi-screen strategy is still the focus of next year, to view the latest quotes December 19 afternoon news, in 2013 will be the end of the time, Youku Potato CEO Koo with the media to communicate, for the future strategy of Youku potato description. According to his plan, multi-screen strategy is still the focus of next year, ...

Consumer perception of advertising information differs from general information perception, because the consumer of the formation of the perception of advertising is carefully planned by advertisers, that is, in a limited time, limited space to provide limited information, so that consumers in the mind to form the advertiser expected to spread the overall impression of advertising products. An analysis of the semantic difference function of words Advertising information perceptual psychology research found that the meaning of most words can be expressed in three basic vectors, one is to evaluate (the nature) vector (good (positive)-bad (negative)), the other is the potential (intensity) vector (strong-weak) and the third is activity (...).

Phoenix Technology News Beijing Time March 30, according to the Wall Street Journal online version of the report, although Facebook is currently unable to use in China, but the company is increasing its efforts to generate revenue in China. Facebook is recruiting talent in Hong Kong, has finalized a second local partner to win advertisers and has launched an attractive campaign to get more business from Chinese companies, even if Chinese users cannot access Facebook. Facebook aims to instill in Chinese companies the idea that if your ads are covered by our 1.39 billion-month active ...

As for the word "burning Money", Internet users should know all about it.    The four portals of the year were infinite scenery, with tens U.S. dollars in China's advertising/media industry caused by earthquakes, is the end of the era recognized the richest "advertisers", but also the representative of the new economy, the achievement of a variety of "burning money miracle", as if the Internet has dominated the future of the economy, traditional enterprises like Procter and Gamble have become second-class generation. .

China's digital Media Summit, Baidu senior Vice president Haoyu said that improving the way advertising display is one of the important tasks of Baidu's future. 　　At the same time, Haoyu also pointed out that advertisers and agents on the new media advertising has a certain misunderstanding. Haoyu says Baidu has two or three of the most important jobs in the next few years. 　　One is to continue to promote the development of the search business, "there is still a lot of room for growth in China"; Meanwhile, Baidu also wants to replicate its success in the wireless market. In addition, Haoyu mentioned but in the search business comparison, the gap between China and the United States is not big, but the domestic wide ...

With the innovation of technology and business model, advertising spread in many ways to improve accuracy. The unique point of crowd real time bidding (RTB) is to subvert the focus of advertising transaction mode, from "Media advertisement position" to "crowd". 　　On the internet, the demand side platform (DSP) directly to the target audience, to avoid the media itself and the main target audience differences, thus greatly enhancing the advertising channels of effectiveness and efficiency. In fact, advertisers in the production of Http://www.aliyun.com/zixun/aggregati ...

The "CCTV Gold resource advertising bid", held every year on November 18, is called the "barometer of China's economy". And CCTV many advertisers to "bid" way to obtain advertising resources are different, in previous years most of the satellite TV can only use the "investment" way to sell advertising resources.　　This year, Anhui, Jiangsu and Hunan, respectively, October 20, November 5 and November 10, held the gold advertising resources bidding, which made the original CCTV go "ad tender" became lively. Jiangsu Satellite TV This year is the first time for advertising bidding. From the exposure of the tender book, Jiangsu Satellite TV, respectively, took out the ...

In the daily link to the Silicon Valley, the most fresh information! The "Silicon Valley" here refers to the typical and innovative business representatives abroad. 1. Gay social applications in the United States Grindr is so lucrative <http://tech.qq.com/a/20141127/006989.htm> Grindr currently has nearly 10 million users in 192 countries worldwide, Its Shang become the world's largest pure male mobile social network. Grindr to advertisers, these revenues exceed ...