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China's digital Media Summit, Baidu senior Vice president Haoyu said that improving the way advertising display is one of the important tasks of Baidu's future. 　　At the same time, Haoyu also pointed out that advertisers and agents on the new media advertising has a certain misunderstanding. Haoyu says Baidu has two or three of the most important jobs in the next few years. 　　One is to continue to promote the development of the search business, "there is still a lot of room for growth in China"; Meanwhile, Baidu also wants to replicate its success in the wireless market. In addition, Haoyu mentioned but in the search business comparison, the gap between China and the United States is not big, but the domestic wide ...

With the innovation of technology and business model, advertising spread in many ways to improve accuracy. The unique point of crowd real time bidding (RTB) is to subvert the focus of advertising transaction mode, from "Media advertisement position" to "crowd". 　　On the internet, the demand side platform (DSP) directly to the target audience, to avoid the media itself and the main target audience differences, thus greatly enhancing the advertising channels of effectiveness and efficiency. In fact, advertisers in the production of Http://www.aliyun.com/zixun/aggregati ...

The "CCTV Gold resource advertising bid", held every year on November 18, is called the "barometer of China's economy". And CCTV many advertisers to "bid" way to obtain advertising resources are different, in previous years most of the satellite TV can only use the "investment" way to sell advertising resources.　　This year, Anhui, Jiangsu and Hunan, respectively, October 20, November 5 and November 10, held the gold advertising resources bidding, which made the original CCTV go "ad tender" became lively. Jiangsu Satellite TV This year is the first time for advertising bidding. From the exposure of the tender book, Jiangsu Satellite TV, respectively, took out the ...

In the daily link to the Silicon Valley, the most fresh information! The "Silicon Valley" here refers to the typical and innovative business representatives abroad. 1. Gay social applications in the United States Grindr is so lucrative <http://tech.qq.com/a/20141127/006989.htm> Grindr currently has nearly 10 million users in 192 countries worldwide, Its Shang become the world's largest pure male mobile social network. Grindr to advertisers, these revenues exceed ...

Absrtact: Facebook Wednesday announces the launch of the # Topic tag feature, which allows users and advertisers to search for real-time topics such as TV shows, sporting events and major news on Facebook pages. #话题标签是Twitter最具标志性的功能之一, users and advertisers can search for real-time topics such as TV shows, sporting events and major news on Facebook by announcing the "#" topic tag feature on Facebook in Wednesday. The "#" topic tag is the most iconic feature of Twitter ...

July 19, Qihoo 360 company in Yunnan Secret will channel agents, the theme is "Enjoy Search, Cheong Future", this is Qihoo 360 first channel Agent conference. This event is not open to the media, this reporter through the forum to participate in the channel to learn the news. Relevant participants told reporters that this is a "swearing", summed up the first half of the results, and set 2013 of the year's tasks. In addition, more importantly, the hope to build by "Qihoo 360, advertisers, channel agents, alliance sites, Netizens," composed of Qihoo 360 search ecosystem. Qihoo 36 ...

According to foreign media reports, Jim Edwards, a technology blogger, wrote in Tuesday that Facebook had temporarily terminated one of its most important advertising programs – the so-called preferred marketing Developer (PMD) badge system – to make this adjustment, The aim of the company is to focus on advertisers and advertising agencies that have bought the advertising media on Facebook. The message from Facebook is clear: if you want to play with Facebook, you have to pay for the privilege-in the form of advertising ...

Reporter Huang Huang Shanghai reported Recently, WeChat public number is brewing revision. After the revision, users will be able to read the number of readings of each public account article, and may like the articles. These two features appear to change slightly, but heralded the WeChat will break the long-held "weak marketing" attribute. Increase the number of reading and praise features, the user can more intuitive understanding of the article's heat and reading results. At the same time, advertisers can also be more efficient delivery. WeChat official public information shows that the total number of WeChat public accounts has now been more than 5.8 million, an average daily growth of 8,000 from last year's rise ...

Advertisement has now everywhere, at the same time brings the consumer aesthetic of the ads have also been fatigue. So now a variety of spell creativity followed, in order to allow consumers to take a look at advertisers and agents can be exhausted all the way. But now is the ad to see more creative or too little, almost the same model, less creative, so that consumers can not help but shout for the immediate presence of "boring". Sell ​​Apple - "You are more powerful than you think." Six months after the launch of the 5S, the ad from Apple was released.

Whether it's a TV ad or online video advertising, the failure of the case is a lot of, this article focuses on the causes of failure analysis, and to warn those who brand marketers. 　  Why is your advertising fee wasted? Most of the advertising costs are wasted because the advertisers do not realize that advertising is a systematic project, the advertising stage is not carefully. 　　Pre-planning, production implementation, small scope evaluation, launch effect evaluation, each link execution is not in place will lead to advertising campaign failure, and then loss of huge advertising costs. ...

Chenhao TVB and Chenhao Sina Entertainment News Chenhao (Moses) September 19 to the Hong Kong Olympian City to attend the publicity activities of the Centre, which has been his 4th consecutive year as spokesperson for the centre. See Chenhao hair black thick smile Asked whether did the free hair planting? He said: "My endorsement is not a hair, but for the health treatment, such as too much hair to do early care!" In recent years, hair young popularization, even women have this trouble, we have to face up to this problem, do not need embarrassment and fear of ugliness! "Chenhao also wishes to have watches, cars and other advertisers invited to be the best spokesperson, smile if attracted to underwear ...

Absrtact: In order to provide additional value to advertisers who buy display ads, AOL has launched a new advertising unit on its homepage. The unit allows brands to emphasize charitable activities that they may participate in. AOL has launched a new advertising unit on its homepage to provide added value to advertisers who buy display ads. The unit allows brands to emphasize charitable activities that they may participate in. The brand that buys the homepage advertisement on this portal site will have the opportunity to use this ad unit. The unit is located below the main advertising position on the home page. However, the brand owner is not necessarily so ...

The following is a summary of the report: The price of shares has slipped: Phoenix New media shares have fallen 32% to 8.98 dollars since October 22, when it hit $13.15 trillion. After our survey of advertisers, third party research agencies and advertising tracking agencies, we believe that the price trend of Phoenix New media will be consistent with our expectations, even better than our expectations. 　　To this end, we continue to maintain its "buy" rating. has not yet rebounded: Phoenix New Media share price decline coincided with the fall in the price of the Market Qin, the latter is because of short institutions muddy water (Muddy Waters) ...

According to foreign media reports, Facebook's local time in Wednesday denied Symantec's report that the company inadvertently leaked users ' personal information to third parties, including advertisers, for several years. Symantec Two researchers local time published in Tuesday, said that a Facebook programming error allows advertisers to access the user's files, photos and chat information, and even use the user's account to publish messages, from the user's personal data mining useful information. According to Symantec, information leaks originate from a flawed API in Facebook (Application programming interface ...).

Absrtact: The rise of various new technologies makes the division of advertising industry more refined, technology companies are playing an increasingly important role in the advertising industry, they like a knife, stabbed into the industry. Third-party data monitoring companies are pure technology companies in this line of the rise of various new technologies to make the advertising industry chain division of labor tends to refinement, technology companies are advertising industry plays an increasingly important role, they like a knife, stabbed into the industry. Third-party data monitoring companies are a sample of pure technology companies in this industry. "Our presence makes advertisers more of an internet advertising market ...

Absrtact: In the network age, because the cost of attention is greatly reduced, people may pay attention to the tail of normal distribution curve with very low cost, pay attention to the overall benefit of tail produce even exceed head. For example, a well-known web site is the world's largest network advertisers, in the network era, due to the cost of attention greatly reduced, people may pay a very low cost attention to the normal distribution curve of the "tail", pay attention to the "tail" of the overall benefits will even exceed the "head". For example, a famous web site is the world's largest online advertisers, it does not have a large customer, revenue from the other advertisers are completely ignored ...

Beijing time October 8 Morning News, Facebook (76.27,-1.29,-1.66%) announced in Tuesday that its mobile ad network from today onwards for all advertisers open. Facebook launched its mobile ad network, Facebook audience receptacle ("FAN") this year in April, with the aim of distributing ads through mobile apps and opening up new sources of revenue. But at the time, the ad was open only to a small number of advertisers and mobile apps. Starting today, Facebook's 15 ...

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013. 　　This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

Absrtact: Let's look back at the traditional way of internet and its profit model. Aside from the special E-commerce and games, it is not difficult to find that the traditional Internet profit is mainly based on advertising. A business activity can be divided into three parts in the internet age. Let's look back at the traditional way of internet and its profit model. Aside from the special E-commerce and games, it is not difficult to find that the traditional Internet profit is mainly based on advertising. A business activity in the Internet era can be divided into three components: advertisers (merchants), intermediary platform (Internet service) ...

The following is the full report: The fourth quarter results exceeded expectations, the first quarter may be adversely affected by seasonal factors Phoenix New Media revenue for the quarter of 400 million yuan, an increase of 32.4%, compared with Deutsche Bank forecast and analyst average expected 6% and 7% respectively. Among them, net revenue of advertising business grew 36.7% year-on-year, and paid service revenue grew 24.9% year on year. The number of advertisers increased to 349, while the average revenue per advertiser (ARPA) grew 25% to 800,000 yuan. Gross margin of 4.8%, better than Deutsche Bank's pre ...