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Today, 2014 China Big Data Application Forum is held in Beijing. Gao Zhao, vice president of Easy media, spoke at the meeting about the handling and use of large data. "Advertisers think that the direct help of large data to marketing is to cultivate users ' consumption habits and increase consumption; sellers want to use data to increase their liquidity, and one side wants to use data to help them better understand their own traffic and improve profitability. But not all buyers and sellers know how to use these big data. "The most common problems arise among departments, and they have their own division of labor, data," Gao said.

Advertisers in the mobile content is to make every effort to kneel to ask the user eyeball. If it's a reward for free flow, do you think users will buy it? Aquto, a Boston-based start-up company, is working with mobile operators to get users to accept branded ads in exchange for free traffic. That is, if you watch a particular ad on your device, or if you have a related purchase later, or try a new app on your device, the operator will send you a few m to a few g of traffic. Marketing organizations can directly with Aquto or its advertising business ...

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013. 　　This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

Absrtact: Let's look back at the traditional way of internet and its profit model. Aside from the special E-commerce and games, it is not difficult to find that the traditional Internet profit is mainly based on advertising. A business activity can be divided into three parts in the internet age. Let's look back at the traditional way of internet and its profit model. Aside from the special E-commerce and games, it is not difficult to find that the traditional Internet profit is mainly based on advertising. A business activity in the Internet era can be divided into three components: advertisers (merchants), intermediary platform (Internet service) ...

The following is the full report: The fourth quarter results exceeded expectations, the first quarter may be adversely affected by seasonal factors Phoenix New Media revenue for the quarter of 400 million yuan, an increase of 32.4%, compared with Deutsche Bank forecast and analyst average expected 6% and 7% respectively. Among them, net revenue of advertising business grew 36.7% year-on-year, and paid service revenue grew 24.9% year on year. The number of advertisers increased to 349, while the average revenue per advertiser (ARPA) grew 25% to 800,000 yuan. Gross margin of 4.8%, better than Deutsche Bank's pre ...

Absrtact: In the website analysis work, we often need to obtain each kind of decision data to optimize the conversion rate (conversion rate), for example through the website analysis data optimizes the media to launch, the keyword advertisement and the Content Network website and so on. There are many advertisers may ignore the optimization in the site analysis work, we often need to get a variety of decision data to optimize the conversion rate (conversion rate), such as through the site analysis of data optimization media delivery, keyword ads and content Web sites and so on. There are many advertisers who may overlook the optimization target page ...

As early as last December, a reporter summed up the most important question about online advertising: Is it a fallacy that advertising is ultimately spent buying people's time? "If people's attention time is supply, advertising budgets are needed," the reporter wrote. Just because people spend more and more time in the Internet media, it doesn't mean that advertisers have the same desire to get bigger. "Indeed, as the price of online advertising continues to fall, it looks as if the total amount of online advertising will only grow smaller, and ...

Advertising effect is narrow and broad sense. Narrow advertising effectiveness refers to the economic benefits of advertising, that is, advertising to promote product sales increase, which is the effect of advertising sales. The broad effect of advertising refers to the realization of the purpose of advertising activities. It is the sum of the direct or indirect changes caused by the advertisement information in the process of its dissemination. It includes the economic benefits, psychological benefits and social benefits of advertisements. For the Internet advertisers, advertising agencies, e-commerce, corporate website to promote the effect of monitoring services. One, 85% of the ads no one nickname because of the characteristics of the memory rate than the high name ...

From the marketing point of view, the search engine is a rapid field, it created the Chinese traffic first website Baidu, while creating a lot of new application platform, such as http://www.aliyun.com/zixun/aggregation/35951.html " 　　> Web search, keyword-based search, and even current community-based applications. For advertising marketing, a core goal is to serve the demands of advertisers. Although the search engine rapid, but the advertisement Advocate's request has never changed ...

The following is a summary of the report: House search has become China's leading online real estate platform, in the advertising market share in the dominant position. 　　House-Search listings and E-commerce services have driven the company's business diversification and become a driving force for revenue growth. Potential market: China's online real estate market is far from mature, currently accounting for only 20% to 25% of online marketing budgets, compared with 50% to 60% in the US. In China, house search occupies 2/3 of the online real estate advertising market. With the popularity of the internet and mobile internet, advertisers marketing budget will be from the line ...

According to foreign media reports, Google (Weibo) is developing a number of large data products to help advertisers analyze and assess the efficiency of their advertising activities, this is not a news, but Google believes that the market area of development potential is very large, it is possible to reach hundreds of millions of of dollars. According to Morgan Stanley analyst Scott de Vite Scott Devitt, Jordan Monahan (Jordan Monahan) and Nissentforma (Nishant Verma), Google believes that large data products have great potential for development, the size of the market is likely to reach ...

On July 18, at the Mobile Marketing RTB Salon held by GWC, ANOVA, the largest mobile advertising platform in China, shared some exploration experience about RTB and pointed out that at present the prospect of domestic mobile RTB is bright and the road remains the same tortuous. The Salon, Anwar media based on the previous case encountered in the media to run, programmatic purchase problems were summarized, the current RTB in mobile advertising need to address the three issues. Diversification of performance indicators Currently on the mobile terminal, advertisers demand indicators are relatively diverse, display, click, download already ...

With the recent two years mobile internet has become the new favorite in the industry, the sense of smell sensitive advertisers and their agency quickly layout mobile areas, and at a fast pace to try a variety of fresh marketing methods, from the independent production of the official WAP station, app, quickly transferred to the two-dimensional Code, app Advertising Alliance, 　　PC Web site Mobile end of the comprehensive use of marketing tools, especially with the mobile end of the unique products of the registration class, communication Type app cooperation, let us see an effective and vitality of the marketing approach is growing. Starbucks Natural Awakening Micro-letter interaction, let us see a new old customers ...

Recently, the foreign news site The faster times has been a great concern of the industry. Its model is to use low operating costs plus a large number of freelance writers, with the news writer's savings to attract the eyes of advertisers, so as to reach the advertising, and with the author 37 split. In addition, the reader's "sponsorship" mechanism is introduced, and 70% of the reader's annual fee is given to the journalist. 　　After months of operation, there are now as many as 200,000 fixed readership. In fact, with the development of the Internet, free news people are in the ascendant, even possible ...

Commercial News (reporter Kim Cho-li) The latest data show that 2009 China's network marketing market size (excluding channel agent revenue) has reached 10 billion yuan, to 2010, the domestic network marketing market size is expected to reach 25.7 billion yuan. But with the development of network marketing, how to improve the effect of network advertising, network media and advertisers have become the focus of attention.　　In recent years, quietly using advertising clicks, Web pages, such as brush-screen machine and other bad practices, often exposed in the newspapers, these gray marketing behavior to the network marketing brought a crisis. Domestic third party data analyst CNZZ Executive ...

Guide: Smart watches are becoming the next category of new equipment in the computing field. Currently, the proportion of consumers with wearable equipment (including exercise wrist bands and smart watches) has reached about 15%. Several market forecasts data show that the upcoming Apple Watch will greatly promote the popularity of smart watches. According to past experience, this trend will certainly arouse the attention of advertisers. Smart watch Timeline:-2104 Google launched the Android Wear operating system, has been introduced by a number of technology manufacturers or about to launch the smart watch-oriented wearable equipment, ...

The recent major changes in Instagram terms of service are a reminder for all social media service users – there is no free lunch. Or, let's be more blunt: users should understand that in this architecture they are not consumers of services, but part of the products sold to real consumers. Advertisers are real consumers who pay social media companies and want their investments to be rewarded. Instagram is now affiliated with Facebook, and is clearly not out of the ...

"Before we start talking about CPM, bar ads, and so on, we ask: what do we want to accomplish?" What are advertisers trying to accomplish? Today, the global advertising market is worth 600 billion dollars, only 15% of it is online--from the perspective of the entire advertising industry, we are still in a very early stage. Even digital advertising companies, such as Google, Facebook and Twitter, have an ad market that accounts for only 15% of the global market. "What's the remaining 85%?" What is this part of the advertisement? My answer is ...

Absrtact: Advertising in the internet age is undoubtedly one of the most important inventions to users. Google's use of accurate advertising to the user's original fee for the use of the engine to transfer to advertisers, so that people around the world can be free to use Google;amazon will be part of the internet era of advertising is undoubtedly the most impact on users of the "re-invention." Google uses precision ads to transfer the original user fees to the advertisers, so that people all over the world will be free to use Google;amazon part of the hardware system ...

Summary: After the fan-tong, micro-blog officially launched a new information flow advertising products brand Courier. The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. The target user sees the advertisement content to follow the fan to pass, the micro-blog officially launches the brand-new information flow advertisement product "The Brand Express". The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. When the target user sees the content of the ad and interacts, the microblog continues to show attention to the use ...