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The New York Times wrote an analysis of the Facebook creative "Publishing Plant" (Publishing Garage) symposium. The article points out that in order to be able to work with the world's largest advertisers, Facebook has invested heavily in human and financial resources in the past few years to develop ad-creative consulting programs, and has received a very lucrative return. The following is the full text of the article: Last August, in a day and a half, a number of brand managers, creative advertising agencies and Facebook strategists are working together on how to ping the Facebook ...

According to foreign media reports, micro-blogging Twitter in Tuesday announced in the official blog, will launch a new website advertising platform, allowing advertisers to pay ads on the Twitter search page to advertise information. Twitter, founded in 2006, has already said that the company's daily Twitter message has reached about 50 million. Twitter says corporate users can buy specific keywords to display ads when users search for the keyword. Twitter also plans to publish information about the user's flow in the future. It is reported that the package ...

Huang Yuan Huang Yi mobile advertising industry has been criticized the "black box" issue, is expected to be completely broken. The signal comes from the first mobile advertising federation in China that aggregates BAT (Baidu, Ali and Tencent), the China Digital Marketing and Services Industries Alliance ("the Alliance"). In contrast to the sluggish mass movement of the traditional advertising industry, internet advertising has undergone rapid changes in a short period of time since the advent of the Internet. In particular, mobile advertising has seen rapid growth under the wave of the mobile Internet. However, due to lack of industry standards, And advertisers worry. Hidden behind the growth of Analysys data significant ...

Social media photography Beijing, October 11 (Xinhua) According to US media reports, most users of popular photo-sharing sites like Instagram, Flickr and Pinterest know that anyone can see their holiday photos if they are publicly shared. But they may not know that a new digital marketing company is searching, scanning, storing, and using these photos separately to provide a reference for big brand advertisers. Some marketing companies use software to scan photos-for example, a person holding a Coca-Cola (44.47, 0.60, 1.37%) (Co ...).

Recently, China's best internet advertising enterprise, digital marketing first Choice Zhi Xun again, the introduction of the domestic leading advertising platform, with the help of text, pictures, flash, video and other forms of expression, gently in the eyes of consumers in the view of the delivery of exquisite, soft ads. The introduction of advertising services in the text, become a strong complement of Zhi Xun Digital integrated marketing model, accurate, directional coverage, for advertisers to provide convenient and effective delivery services. With the online behavior of netizens increasingly mature, the marketing effect of image advertising has been greatly reduced, the current Internet users of the purpose of online behavior more ...

Snapchat's Discover (similar to the public account) budding achieved good results, although the price is a bit scary, but advertisers are willing to buy, after all, early to participate in the number of advertisers limited, the first advantage to make it willing to bear higher costs. No wonder Ali is willing to extravagantly. According to the Re/code informant, Snapchat's ads are priced at $100/thousand, almost twice times as high as premium video distributors, and several times more than the price of pure Web advertising. The average income of a single reading is 10 beauty ...

Absrtact: According to WSJ news, social giant Facebook will set up its first local sales office in Beijing Fortune Center in a year to engage with local advertisers. The company is currently discussing hiring with office space but has yet to decide whether the employee's service is based on WSJ news, and social giant Facebook will set up its first local sales office in Beijing's Wealth centre within a year to engage with local advertisers. The company is currently discussing leasing with office space, but it has not yet decided whether the employee's form of service is contractual or full-time. ...

In the second quarter of this year, 84% of Yahoo employees recognised Ms. Mayer's leadership, according to Glassdoor of the job site, compared with 91% when Mayer first entered Yahoo in the third quarter of 2012. Glassdoor said it had reached this conclusion by studying anonymous comments from 179 Yahoo employees on its website. Ms. Mayer is trying to boost the morale of her staff, hoping to build new apps and services that will save users and advertisers who have been robbed of Google and Facebook. Through some measures such as free food, extended leave, etc., she has in the past three ...

Baidu expects revenue from 1.422 billion to 1.46 billion dollars in the quarter to exceed Wall Street's $1.35 billion trillion forecast. The company's rival, Qihoo 360, runs China's most popular app store and has eaten up a lot of Baidu's share since last year's foray into the search engine market. 　　Qihoo 360 also increases the cost of marketing spending and traffic acquisition. Qihoo 360 now occupies 15% of China's market share, and is purchasing Sohu's search engine Sogou. 　　If they merge, they will take about one-fourth per cent of the Chinese search market. Hundred ...

For Baidu, advertising and management system "Phoenix Nest" involves multiple weights of complex mathematical calculations. But in the face of the user-advertisers doubt, Baidu has explained. Recently, Baidu vice President Wang to Beijing Morning News reporter detailed explanation phoenix nest "transparency" problem. Two years ago, Baidu will be the original advertising system upgraded to Phoenix Nest, Baidu said that the system more consideration of the advertising information on a variety of evaluation, but, in Phoenix Nest online, but attracted a lot of advertisers dissatisfaction: keyword bidding from the Ming marked into a dark label. In other words, advertisers cannot query other ...

In the past two years, mobile advertising has brought a new real world, at least from advertising revenue, Facebook is already a mobile internet company. Throughout 2014, Facebook recorded 7.43 billion dollars in mobile advertising, accounting for 60% of total revenue. Given its position on the Internet, it is not too much to say that we are really moving into the mobile internet age. Since July 2014, the active Advertiser on this platform has added 500,000 new, totaling 2 million. Whether for mobile advertising or Fac ...

The rapid development of mobile internet has penetrated into all aspects of our lives and has had a tremendous impact. That for marketers, how to grasp this development trend for the brand advertisers to provide forward-looking mobile promotion strategy? We Business Insider published the Data Report "Mobile Internet Future", in-depth analysis, insights into the three major mobile internet trends, and explain how to play mobile internet marketing. By the first half of 2014 China's mobile phone users have exceeded 600 million, China's smartphone users reach 556 million. Move ...

This time, we discussed with another podcast marketing expert Mark McCrery. 　　It is Podtrac's Ceo.podtrac is the leader in creating podcasts that can apply automated ad insertion and measurement techniques. 　　Harry Gold: Can you brief me on your company? Mark Mccrery:podtrac is the largest advertising network for online audio and video podcast content Services. Our services are used in many podcasts to provide advertisers with sophisticated audience measurement and advertising transmissions. Pod ...

"Telecommunications Industry Network" by the advertising door hosted by the 2013 third Jin Yu Award yesterday, as the industry for the original content of the most authoritative awards, Jin Yu Award to converge on advertisers, agents, media and film production company's excellent original video works and exciting original video marketing cases. As a leader in the video industry in the original strength of the music network, in this Jin Yu prize no two, a complete series of network drama category of all gold, back 12 heavyweight trophy. At the same time, the first "Lok-vision lunch-making theater", also with its benchmark status and indisputable excellent performance, won the "...

Do you know that when you visit a website, the site records the behavior data for each visit and gives you a feature tag based on the characteristics of the access behavior. As the content of the visit increases, the tags that the site gives you are accumulating. It is through the collation and excavation of these tags, data service providers will be more accurate to know each and every visitor's unique interest orientation, and advertisers are on the basis of their interest in advertising content. So the label is a link between people and things. The data provider considers the channel, column and content of the Internet users ' current access to the website, the time of the visit is close, frequency ...

Summary: Sina Weibo last weekend low-key release of the long brewing marketing fan Tong. As the authorities have explicitly targeted small and medium-sized enterprises as advertisers, the electric business has become the biggest sacrifice in the commercialization reform of Sina Weibo. Earlier, Sina Weibo commercial Sina Weibo on the weekend low-key release of the long Brewing marketing "fan Tong." As the authorities have clearly targeted small and medium-sized enterprises as advertisers, the electricity business has become the biggest "sacrifice" in the commercialization reform of Sina Weibo. Previously, the exploration of Sina Weibo commercialization has always been referred to as "not successful", "Fan tong" can become ...

Absrtact: Enterprise/Advertiser finally woke up. Not only is the magazine hard to Duanliang, newspapers, television, outdoor and other can not achieve interaction with consumers, can not understand the consumer's advertising form, will be in the company's budget reduction list. 　　Advertising 1.0 form should end the enterprise/advertisers finally woke up. 　　Not only is the magazine hard to Duanliang, newspapers, television, outdoor and other can not achieve interaction with consumers, can not understand the consumer's advertising form, will be in the company's budget reduction list. The 1.0 form of advertising should be over. ...

1. Although Archie 43% of the flow from the mobile end, but Archie in the mobile end of the revenue accounted for less than 10%. 　　The good news is that the mobile ad is better than the PC and The advertiser is moving toward the mobile end. 　　Advertisers value the mobile end for three reasons: first, mobile advertising more expensive, so the mobile end of advertising more high-quality; second, mobile terminal ads are relatively small, so the interference between the ads is smaller; third, because the mobile end screen is small, users are more focused on the mobile end of the ad. 2. In China's current environment, video industry ...

"SNS social media is more measurable than television or other Internet platforms – it's not just about advertising exposure and clicks, but also about Word-of-mouth spreads among users and the value of fans," he said. "Advertisers are more accustomed to cpm,cpc these visible numbers to measure ROI," says Bill, chief marketing officer for Renren. "They ask where the value of Word-of-mouth spreads is." This time in the "everyone squealing" model based on SNS social media Advertising Effectiveness evaluation analysis System, Through the visible figures to solve the advertiser's confusion. "It is understood that, in addition to ...

Social giant Facebook will set up its first local sales office in Beijing's Wealth Center within a year to engage with local advertisers, according to WSJ News. The company is currently discussing leasing with office space, but it has not yet decided whether the employee's form of service is contractual or full-time. American internet companies have long been interested in China, the world's largest internet market. They are constantly adapting to the local market environment and gradually opening up the situation. SNS giant LinkedIn is the most recent action, it has launched a simplified Chinese website ...