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Samsung's advertising and marketing spending is expected to reach $14 billion trillion this year, Reuters reported December 2. 　　However, such a huge amount of spending has also sparked controversy, and industry experts say the Samsung approach is unwise. Samsung advertising spending accounts for 5.4% of its annual revenue, according to Thomson Reuters, a figure that has left the world's top 20 companies behind. Apple advertising revenue accounted for only 0.6% of the total, GM for 3.5%. Last year, Samsung's advertising spending reached 4.3 billion U.S. dollars, became the world's largest advertisers, but its brand value of only 396 billion U.S. ...

Web site promotion is through various means and ways to promote your site to let more people know your site, so that more people visit your site. The importance of website promotion is self-evident, whether a website is effectively promoted determines whether the website can have good benefits. Because only people who visit more, your website will have the premise of income. A website without anyone visiting is impossible to gain. So how to promote the site it? What are the ways? Here to build their own station in the years built up some of the experience, with a simple list of a ...

BEIJING, May 16 Xinhua May 14, 2014, MMA Wireless Marketing Alliance wireless advertising monitoring standards conference was successfully held in Beijing Pavilion Hotel. At the meeting, the Alliance's mobile advertising standards and measurement committee announced the first batch of In-App advertising API and SDK monitoring standards compliance list, Lima Technology became the first batch of members to pass the compliance list. With the popularization of 3G 4G, mobile devices have surpassed PC to become the first terminal for Chinese netizens to access the Internet. As a result, mobile advertising has become the dominant marketing in the new era. But mobile advertising measures a unified standard ...

The new decade, Yima positioning removed the "network" and "marketing", to some extent this is a bold act to break the original boundary, seeking a room for regeneration. This is related to our corporate culture, doing things low-key, but the vision is lofty. - billion Macke fine Xingma billion company, no one called President Ke Xiaoxing Ke total, but the name of his net "land." Although the space for the newly relocated office space was so outrageous, the land was "not willing" to give itself a separate office, leaving only a piece of office space to stand in the corner of the platform. In fact, business has been ten years, Emma ...

Now advertising is increasingly focused on providing consumers with content experiences and how to successfully communicate these experiences to consumers, advertisers also want to seize the opportunity, some people think of it as a digital advertising opportunities for rebirth, some people believe that the future migration to mobile prices will become cheaper, 　　Here is a look at the different advertising marketing behavior in recent years. 1. High acceptance of localized advertising the name "localized advertising" was first introduced by VC Fred Wilson in September 2011, which means advertisements that are naturally present in the context. No matter ...

Facebook is testing the new home page design, allowing news seeds to scroll independently of the rest of the page. 　　That is, no matter how many news seeds the user scrolls, the ads, app tags, and top navigation bars can still appear within the visible range of the page. 　　If the homepage is redesigned, it will increase advertisers ' click-through, increase the stickiness of apps and make Facebook easier to navigate. Recently, Facebook has tested a new stream of real-time information in a small number of users, named happening ...

Recently, according to Sohu, Y combinator the Virool project, which was funded this summer, recently released a self-service platform for YouTube users, which allows YouTube video publishers to increase their video browsing through Facebook and mobile apps. To sustain growth, Virool has raised 500,000 of dollars of seed money from Y Combinator, from Netprice, the Global Business Alliance, the world Venture Ali ...

Remember three years ago, in Tsinghua Science Park to participate in a Business Management Summit forum, the first time to hear the formulation of the era of meager profit. At that time, guests have a new energy himin,it& Internet circles, such as Violet Peng Zhiqiang, everyone around the era of meager profit enterprise growth, blue Sea Strategy, business model of a lot of keywords to launch a lively discussion, and even confrontation. The survival and growth of enterprises, is a big proposition, through a forum can be difficult to discuss clearly, but the forum to the author a lot of sentiment and inspiration, especially in the enterprise marketing this level. It is undeniable that with globalization 、...

"Accurate, more accurate. "This is the constant pursuit of David Auschwitz, but also the global advertising industry has always adhered to the direction of change." For decades, media fragmentation, audience diversification, market segmentation, all of which require the advertising industry to explore and find more accurate, more efficient way of communication, so that advertisers as far as possible to avoid unnecessary waste. Now, network Marketing also began to follow this law, the concept of precision marketing and its http://www.aliyun.com/zixun/aggregation/18225.html&qu ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 7, 8 years ago, SEO in the domestic accompanied by Baidu bidding, Google AdWords began to spread in the industry. Review the development of SEO, it is not difficult to find that the single technical research has always been more than the standard system set up hot, individual combat is far stronger than the system service norms. Seemingly, hundreds of Qi put, practitioners can be called experts, teachers, but to advertisers and ...

In the cloud network every day a selection of scientific and technological media headlines! 1. Tencent technology exposure drops and fast merger transactions have been settled or next Monday announced http://tech.qq.com/a/20150213/009521.htm once the uproar of the taxi war or will soon fall. Tencent technology to inquire about the various channels to learn, drop a taxi and quick taxi merger case has been settled, the two sides will form a new company, drop a taxi CEO Cheng Wei or as the CEO of the new company. People familiar with the matter to Tencent technology, drop a taxi and quick taxi merger has ...

Introduction--At the beginning of 2013, the 85th annual Academy Awards ceremony was held in Hollywood, USA. Before the ceremony, Microsoft's New York Institute economist David Rothschild the award winners of the Oscars through large data analysis. The results showed that all other awards were hit except for the best Director award. This is not the first time that David has accurately predicted that, in the 2012 presidential election, he had accurately predicted the results of 50 of the 51 constituencies with an accuracy of more than 98%. ...

In the Dream Net founder and CEO Yin Super View, at present, the domestic Internet film and television industry is in the booming stage, with the rapid development of online video and the threshold of shooting technology, a large number of Internet video original authors emerged, and the birth of a huge amount of internet television works, network plays, micro-films, including "Never Thought of" Dick Silk man, "Erlonghu Hao" and other quality series. At this stage of the Internet film and television industry, there are a large number of outstanding Internet film and television business start-up institutions and creators of film and television investors can not docking, resulting in film and television entrepreneurship halfway; at the same time, some film and television entrepreneurship ...

Absrtact: Twitter today announced the acquisition of a mobile advertising company, TapCommerce, which could be 100 million dollars. It was only then that it announced to all advertisers that it was open to mobile app promotion. TapCommerce, the company that offers ad self-service and mobile advertising, today announced the acquisition of a mobile advertising company TapCommerce, which could amount to $100 million. It was only then that it announced to all advertisers that it was open to mobile app promotion. Tapcom ...

Summary: China Internet Association Network Copyright Alliance Secretary-General Wang bin asserted that the network video version fee soaring price is the result of infighting among industry peers. The resulting high prices, and eventually the video site to swallow themselves. Commercial newspaper reporter Xu Nan Zhang Li/Venjiaojian/Comics video version of the speed of catching up with the property market "new dream of Red Mansions" network copyright has been sold to 200,000 yuan per set. Just finished the "Golden Wedding 2" network copyright has reached 60,000 yuan per set, compared to the "golden Wedding" each set of 4000 yuan cost, has risen 15 times times! "A domestic video website marketing department ...

Absrtact: Two years ago plunged into the exit China turmoil, this year again suffered music business shutdown, during the 360 search in Baidu was also repeatedly lying in the gun, Google in China seems to have been living in the shadow of the retreat. This is an embarrassing reality. Kai-Fu Lee fell into the "exit China" Storm two years ago, this year again suffered music business shutdown, during the 360 search in Baidu was also repeatedly "lying on the gun", Google in China seems to have been living in the shadow of "losing". This is an embarrassing reality. Kai-Fu Lee, has advocated the localization of Google Pioneer figures, to be resigned ...

Absrtact: Nielsen's investigative company has just posted a message on its website that it has signed an exclusive agreement with Twitter to launch Nielsen-twitter ratings as a benchmark for future coverage of social networks that measure television. Meanwhile, the two sides said in the fall of 2013 Nielsen Investigation Company has just posted a message on its website that it has signed an exclusive agreement with Twitter to launch a joint "nielsen-twitter ratings" as a future measure of the impact of social networks on television programs Standard Index. At the same time, the two sides said the 2 ...

Absrtact: Although the 2013-2015-year network advertising market Size forecast has been lowered, but the network advertising over the TV ads, but only a matter of time. In fact, the time we spend on the Internet, whether through computers, tablets, or mobile phones, has long surpassed the 2013-2015-year network advertising market Size forecast, but internet advertising over television advertising, is only a matter of time. In fact, the time we spend on the Internet, whether through computers, tablets, or mobile phones, has long surpassed television. Ads follow the eye, but wide ...

Beijing Time April 11 News, according to foreign media reports, the U.S. Science and Technology web site CNET published senior reporter Dan Faber (Dan Farber) Analysis of the article said that Yahoo's new CEO Scott Thompson (Scott Thompson) announced in Tuesday, the restructuring plan did not propose new Development Party April 11, the U.S. Science and Technology web site CNET published senior reporter Dan Faber (Dan Farber) Analysis of the article said, Yahoo's new CEO Scott Thompson Scott Thomps ...

Absrtact: Introduction: Since the Friends Circle AD debut, Penguin Smart Cool immediately launched a survey of Chinese netizens. It's pervasive, you have nowhere to hide, what is it? It's advertising. 　　Micro-letter team issued the first micro-letter friend Circle ads, the point of praise, the Panic of the lead: since the appearance of a friend Circle ads, Penguin Smart cool immediately launched a survey of Chinese netizens. It's pervasive, you have nowhere to hide, what is it? It's advertising. After the micro-letter team issued the first micro-trust Friends Circle ads, the point of praise, there are panic. In fact, advertising is not born hateful, the lack of just change ...