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In my opinion, mobile marketing is a kind of integrated marketing, it is the behavior that the mobile device is used as platform to integrate a variety of marketing means to transfer the brand/product and service information to the users/consumers of mobile devices in order to achieve the enterprise marketing target. In this sense, mobile marketing is a larger range of integration, not just mobile app banner ads banner, pop-up ads, Full-screen ads, and not just app recommended wall, electric wall and the game embedded in the ads so simple, but all the combination of mobile devices using the scene, time and mobile equipment technology advantages, Implementation and creative inclusion of audio 、...

That year, Gu Yongqian Youku led the United States to the market, Gong Yu where the love odd arts starting from the starting point. Now, they are already the first camp in the video industry, and they can meet each other from near to slightly sideways. IQIYI after the merger of PPS is in some key indicators by leaps and bounds, so it and the earth have declared themselves the industry first. This chase game, Gong Yu took less than four years. Starting from the second year of its establishment, iQIYI has grown at a rate of 200% or even 300% per annum and has long started its deployment on the mobile side. Now, thanks to smart TV's multi-screen robots, Ma Dong and Gao Xiaosong, , ...

The 90s of the 20th century was the golden decade of Chinese media. Whether it is television, radio, outdoor and newspapers and magazines, various types of media twice a year price adjustment window, 50% price adjustment is not uncommon. It is precisely because the consumer market is also rapidly growing, the brand often face the media prices, often can afford. This decade is also the international brands have entered China, establish a brand of period. This is a superstar era, relatively controllable media resources to create a big star. This is also the most glorious era of Hong Kong and Taiwan stars. Media competition is very rough, the television advertising competition is mainly CCTV, provincial and local stations of the game ...

Recently, according to foreign media reports, Sharethis is a well-known social services sharing service website, it wants to let publishers more in-depth understanding of their social sharing strategy implementation status. For this sharethis has launched two new tools: SQI Analytics Dashboard and SQI Lookup, the introduction of these two applications to better measure the publisher's "Social quality", and its future development prospects, we will wait and see. SQI refers to "social quality indicators (Social Quality index)". S ...

I have been strongly advocating running my E-commerce website in many posts. Perhaps some people will misunderstand, the website earns money by advertisement not. 　　In fact, advertising is http://www.aliyun.com/zixun/aggregation/8477.html "> website profit model of one of the methods, not no, but more difficult." Do the site to attract traffic, and then sell ads, the threshold is not high, a lot of webmaster with free CMS software, around to collect or collect some content, put on the advertising code, it is done. This ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The concept of network precision Marketing has been widely concerned this year, on the one hand, because of the economic crisis so that enterprises in the market to face greater pressure, advertisers need to be less budget for more effective media dissemination; On the other hand, customer brand and products in the fierce market competition ...

This year, Youku, potatoes, cool 6 and other video sites have launched their own participation in investment, production of short films or TV dramas, even Sina and other portals in this area to test water, the net play in China has formed the first wave of history. Sina video director Zhang Guowei said: "Video site homogeneity phenomenon, basically rely on video site homemade drama to solve." "The net play is not only responsible for advertisers, it is creative to disseminate the embedded ads, and must become a can be bought and sold, someone want to buy and sell goods." Point comment: Take off the shoddy, small, vulgar and low interest of the net play, finally have "three ...

2014 Zhongguancun Large Data day on December 11, 2014 in Zhongguancun, the General Assembly to "aggregate data assets, promote industrial innovation" as the theme, to explore data asset management and transformation, large data depth technology and industry data application innovation and ecological system construction and so on key issues. The Conference also carries on the question of the demand and practice of the departments in charge of the government, the finance, the operators and so on to realize the path of transformation and industry innovation through the management and operation of data assets. In the afternoon the operator @big D ...

Absrtact: According to The Verge, YouTube is likely to launch a monthly subscription service for video subscriptions. By providing users with the best original video (including YouTube star Video) on demand, YouTube is hoping to increase revenue to give the verge the news that YouTube may be on the verge of launching a pay-per-view video subscription service. By providing users with the best original video (including YouTube star Video) on demand, YouTube ...

Summary: Check the latest quotes Beijing time November 14 Evening News, Phoenix (that is, Phoenix New Media, New York Stock Exchange code: FENG) released the third quarter of 2014 earnings. Earnings showed that as of September 30, 2014, as at September 30, 2014, Phoenix Total income to view the latest market Beijing time November 14 Evening News, Phoenix (ie, "phoenix New Media", New York Stock Exchange code: FENG) released the third quarter of 2014 earnings. Earnings show, cut ...

Absrtact: Although advertisers have aggressively invested their budgets in digital advertising, they have not given up on traditional media advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of online advertising, more and more advertisers are also acknowledging that advertisers have not given up on traditional media advertising, despite their efforts to devote their budgets to digital advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of network advertising, more and more advertisers also recognize the effect of network advertising. October 2012, Ad0be ...

Abstract: Reporter interviewed learned that Qihoo 360 required some department employees to stay in the company in order to cope with the unexpected situation caused by the 3B war, its tense situation comparable to 3Q war. During the 3Q War, employees later revealed: One months only to go home two times, only two reporters to wash the interview learned; Qihoo 360 required some department staff to stay in the company in order to deal with the 3B war may trigger a sudden situation, its tense situation comparable to the "3Q war." During the 3Q War, employees later revealed: One months only go home two times, only two baths. The 3B war is getting worse.

Summary: Nielsen's latest report shows that smartphones have become a mainstream choice for users in China, with penetration exceeding 66% per cent in markets such as the US. According to data from Baidu in the same period, in the fourth quarter of last year, internet users of mobile internet for the first time exceeded the traditional Nielsen's latest report, the smartphone in China has become a mainstream choice for consumers, penetration rate than the United States and other markets reached 66%. Data from Baidu in the same period indicated that, in the fourth quarter of last year, the number of mobile internet people online for the first time exceeded the traditional PC Internet. The development of mobile Internet is still eye-catching. At the same time, ...

Abstract: With the Lantern Festival Curtain, the Spring Festival evening cake began to be divided into three parties. According to the relevant data, CCTV Spring Festival gala from advertising revenue to copyright sales, such as the absolute monopoly began to weaken, more than 20 local satellite TV has emerged in the advertising market, and video sites in which Rob with the Lantern Festival Curtain, "Spring Festival Gala Cake" began to be divided into three parties. According to relevant data, CCTV Spring Festival gala from advertising revenue to copyright sales, such as the absolute monopoly began to weaken, more than 20 local satellite TV has emerged in the advertising market, and video sites in which to grab a cup of soup. Local satellite TV, although in the Snake Spring Evening gala or Central ...

Absrtact: Yahoo CEO Marisa Mayer According to foreign media reports, sources said, Yahoo and advertising relations are deteriorating, advertising agencies want to get more attention from Yahoo Management, but Yahoo CEO Marisa Mayer (Marissa Mayer) and COO Henrikede-Yahoo CEO Marissa · Ms. Mayer according to foreign media reports, sources said, Yahoo and advertising relations are deteriorating, advertising agents want to get more attention from Yahoo Management, but Yahoo CEO Marissa Mei ...

Absrtact: May 29, pioneering state innovation China came to Xiamen, and Xiamen entrepreneurs together to explore how to create a Tens user's products, how to grasp the needs of Internet users and so on these dry matter topics. Synchronous Push founder Xun Jun attended this event, and May 29, pioneering state innovation China came to Xiamen, and Xiamen entrepreneurs to explore how to create a Tens user's products, how to grasp the needs of Internet users and so on these dry topics. Synchronous Push founder Xun Jun attended the event, and with the presence of the audience had in-depth exchanges, sharing a lot of ...

Twitter has started testing a new feature that shows the embedded web sites of popular tweets (tweets, Twitter messages). A year ago, Twitter launched a strategy to use different ways to increase the interactivity of tweets. As part of the strategy, Twitter has launched Twitter Cards, allowing users to insert multimedia content such as images into tweets and to read them at any time. Internet security Company F Chief Battalion finale Miko Haibon (Mikko Hypponen) ...

If an internet company has no traffic, it does not break out in silence or die in silence. If an internet company Wang Ding is not prosperous, "multifaceted" behind, the Internet business model is the battle of the flow of liquidity. From the "adult ritual" to sublimation means, in the recent 2012-Year Baidu Alliance summit, they have something to say. Cash Cow: Search data South are: Baidu Traffic main source of web sites, alliances and mobile search, although the web search traffic is now Baidu strength, but the outside of the alliance is very much, coupled with the general low wireless liquidity, Baidu ...

I believe many people have completed their 13 year-end summary and 14 New Year's plan. 　　Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. 　　The seventh 21st Century International Advertising Summit will be held in Qingdao from February 26, 2014 to 28th, have you heard? 21st Century Advertising International Summit has been committed to strengthen the Chinese advertising and marketing enterprises in the cooperation between the bridge to build contacts, create industry alliances. Advertising marketing for the industry's great prosperity, great development plays an active role. After seven years of quenching, 21 ...

After 2013 years of Third-party mobile advertising platform after the big shuffle, remain in the 2014 mobile advertising platform how many? How did the 2014 mobile ad platform survivors look for business opportunities? Mango Mobile, Love click Iclick and other advertising platform report can give some trend reference. Pattern: Survivor Dances with Wolves the "China Mobile (microblogging) Advertising industry 2013 Report", released by Mango Mobile, shows that the 2013 shuffle is basically divided into three ways of exit, marginalization and transformation. Opt out of the platform, the way is not the same, foreign vpon retreat ...