Advertising Bidding

The "CCTV Gold resource advertising bid", held every year on November 18, is called the "barometer of China's economy". And CCTV many advertisers to "bid" way to obtain advertising resources are different, in previous years most of the satellite TV can only use the "investment" way to sell advertising resources.　　This year, Anhui, Jiangsu and Hunan, respectively, October 20, November 5 and November 10, held the gold advertising resources bidding, which made the original CCTV go "ad tender" became lively. Jiangsu Satellite TV This year is the first time for advertising bidding. From the exposure of the tender book, Jiangsu Satellite TV, respectively, took out the ...

Absrtact: The annual CCTV advertisement bidding will be lively and still. However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market to dominate 20 years, also had to start to compromise. Yesterday (November 18) held the CCTV 2014 gold resources of the annual CCTV AD tender will be lively and still. 　　However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market for 20 years has also had to start "compromise." Yesterday (November 18) held the 2014 gold resources of CCTV ...