Advertising Business

Sources said the Microsoft game's built-in advertising department will lay off 75%.　　Beijing Time May 6 news, according to foreign media reports, sources revealed that the Microsoft games built-in advertising department will lay off 75%. The Microsoft game's built-in advertising business was acquired three years ago by the acquisition of massive, which was estimated at about 200 million to 400 million dollars. The department's main business is to advertise in video games.　　The number of employees affected by the job cuts will reach more than 100, the source said. Recently, massive has just announced a few ...

Photo-sharing service Instagram The first attempt to push advertising content to users since November 1, a practice that has been questioned by some. However, according to the Instagram test found that the effect of advertising business is quite good. Instagram selected four brands of advertising programs as analysis samples, of which two were clothing brands Levi ' s and ice cream brand Ben & Jerry's. The entire evaluation is based on the effectiveness of brand promotion, so the arrival rate (Rea ...) is adopted.

Absrtact: Laura Lang, CEO of Times Company CEO Lauralang, is pushing a plan to unify the company's online advertising and print advertising business. Lauralang, who was CEO of time company last year, is tasked with boosting the company's recovery. She plans to be the time of the Times Company CEO Laura Lang Time Company CEO Laura Lang (Laura Lang) is pushing a plan to unify the company's online advertising and print advertising business. Laura Lang ...

June 26 News, according to foreign media reports, although Yahoo's core online advertising business is still in trouble, but its Tuesday annual shareholder meeting compared to a few years ago, the atmosphere seems to be more optimistic. Yahoo CEO Marissa Marissa Mayer also highlighted the benefits of increased use of Yahoo's range of mobile services and higher stock prices. Ms. Mayer said that Yahoo's new weather mobile application is already 121 countries "top five" weather applications, Yahoo Mail application since last year after the revision of the active users soared more than 70%, pictures ...

Absrtact: October 19 News, according to foreign media reports, ready to sell the company's Yahoo, its core advertising business has gradually deteriorated. Atkinson, president of the PhD unit of media giant Omnicom, which oversees annual USD 4 billion to 5 billion U.S. dollar corporate advertising spending, October 19 news that its core advertising business is deteriorating, according to foreign media reports. Atkinson is the media giant Omnicom ...

Absrtact: October 19 News, according to foreign media reports, ready to sell the company's Yahoo, its core advertising business has gradually deteriorated. Atkinson, president of the PhD unit of media giant Omnicom, which oversees annual USD 4 billion to 5 billion U.S. dollar corporate advertising spending, October 19 news that its core advertising business is deteriorating, according to foreign media reports. Atkinson is the media giant Omnicom ...

Absrtact: Three years after the breakup, Microsoft and Yahoo have come together again. Yesterday, the world's three major advertising platform providers signed a single unprecedented super contract, Yahoo, AOL and Microsoft have confirmed will form an alliance to operate the advertising business, to three years after the breakup, Microsoft and Yahoo came together again. Yesterday, the world's three major advertising platform providers signed a single unprecedented super contract, Yahoo, AOL and Microsoft have confirmed will form an alliance to operate the advertising business, to achieve increased profits, ensure advertising prices, to ...

According to foreign media reports, sources said Twitter is seeking large advertisers, will soon allow them to directly in the microblogging service automatically release a large number of customized ads. The company will soon launch an application programming interface (API) to help advertising agencies and businesses launch large numbers of ads on Twitter. According to sources, Twitter plans to launch the API in the fourth quarter, first testing in a limited number of partners. This could be done by opening up to big online marketers to push Twitter's fledgling advertising business forward. These big organizations all depend on ...

Gokul Rajaram, Facebook's advertising director, Gocourt Lagaram about Facebook's advertising business in a media interview, and believes that app advertising and E-commerce are the future of Facebook. Of all the important mobile businesses in Facebook, Lagaram that the biggest opportunity is in app advertising (appvertising). When a user uploads a photo or video with one application, it appears in the dynamic of their friends. Application developers can be paid to push ...

"Last year we signed a total of 480 million contracts with Bureau, with a loss of more than 100 million." 　　Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. 　　Zhiqiang is the chairman of Yongda Media, the former is the outdoor media advertising business, the 2012 Railway media market tender, Zhiqiang teeth spent nearly 500 million won high-speed train and station billboards and other high-speed rail media resources, a leap into high-speed rail commercial advertising the largest operator. However, after only one year, Zhiqiang was dumbfounded. Zhiqiang admission high-speed rail media encounter is just the whole industry ...

Absrtact: The annual CCTV advertisement bidding will be lively and still. However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market to dominate 20 years, also had to start to compromise. Yesterday (November 18) held the CCTV 2014 gold resources of the annual CCTV AD tender will be lively and still. 　　However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market for 20 years has also had to start "compromise." Yesterday (November 18) held the 2014 gold resources of CCTV ...

NetEase Technology News July 28, Sohu (Nasdaq: SOHU) today announced the unaudited financial results for the second quarter of 2014 as of June 30, Data show that Sohu sales of 400 million US dollars in the second quarter, up 18%, growth of 10%; net loss attributable to the company was 45 million US dollars, net profit in 2013 was 22 million US dollars, down from the previous year, but the previous quarter The net loss of 79 million US dollars has improved. After the earnings announcement, Sohu's chairman and CEO Charles Zhang, co-president and CFO Yu Chulia, swim ...

Yesterday, the world's three major advertising platform providers signed a single unprecedented super contract, Yahoo, AOL and Microsoft have confirmed will form an alliance to operate the advertising business, to achieve increased profits, ensure advertising prices, and for advertising agencies and agents to increase the impact of the purpose. It is understood that this cooperation has followed over the years of network advertising has always been the mode of cooperation, that is, resale of their own ads for sale. Early next year, three companies plan to merge the auction platform, bundled sales of advertising products, and any of the three companies that will allow two other companies to sell their ads to their customers ...

According to foreign media reports, local mobile search and advertising network Xad local time in Wednesday announced a new round of financing to raise 4 million of dollars. Xad wants to maintain a 20% per month growth rate and occupy the national market. Xad said the company would use the funds to expand its technology platform, management and local mobile advertising business. XAD was founded in 2001, the founder of Dipansu Shama (Dipanshu Sharma). Xad has repeatedly stated that its goal is to create a scalable local mobile advertising platform to become "the local mobile advertising field ...

Absrtact: Last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million. Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, formerly the outdoor media advertisement of the expressway "last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million." 　　Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, the former is the outdoor media advertising business, ...

2013 years ago, three quarter, the total revenue of the video network 1.365 billion yuan, the growth of 65%, operating profit of 182 million yuan, the increase of 36%, the total profit of 190 million yuan, the year-on-year increase of 21%, net profit of 184 million yuan, the year-on-year increase of 37%. 　　Earnings points out that the big increase in total revenue mainly stems from the rapid growth of advertising business, the first three quarterly video advertising business to achieve revenue 540 million yuan, the year-on-year increase of more than 106%. Earnings data show that, as of the end of the third quarter, le Video network Total station daily UV2300 million, peak 32 million, daily average PV ...

Summary: Check the latest quotes Beijing time November 28 Evening News, BofA Merrill Lynch today issued an investment report to maintain the Sohu stock (Nasdaq:sohu) Buy rating, the target price set to 82 U.S. dollars. 　　The following is a summary of the report: Sohu's advertising business (accounting for total revenue to view the latest quotes Beijing time November 28 Evening News, BofA Merrill Lynch today issued an investment report to maintain the Sohu stock (Nasdaq:sohu) "Buy" rating, the target price set to 82 U.S. dollars. The following are ...

A recent news that Twitter has acquired the advertising industry start-up company MoPub to help it develop its advertising business, especially "through the MoPub trading services of the entire mobile ecosystem," the original ads can be seen in the recent advertising strategy is firm and confident, and MoPub will increase the size and breadth of the strategy. The concept of primary advertising is not new, simply put the ads into the content, here without repeating. In fact, native advertising at home and abroad has a very vivid example, in addition to Twitter promoted tweets fused ditch ...

On the morning of March 24, Citigroup released its investment report earlier this month, reiterating its 58 Nyse:wuba "buy" rating and bringing its target price up to $59.6. Citigroup analysts said in the study, "58 of the city's performance report exceeded Citi/Wall Street expectations, paying customers outstanding contributions." Main product line recruitment, real estate, Yellow pages are showing strong growth momentum. The company's expansion into the mobile internet sector has been robust. In view of the promotion of online advertising business and the sustainable performance of member services, we have to increase 58 of the same city 20 ...

Google's YouTube video site announced in Wednesday that its mobile ad revenue in the past 6 months had grown twice times, the latest in a quarter of $350 million trillion. Lucas Wossen, the vice president of YouTube, said in a media interview that YouTube has about 1 billion users around the world, and about One-fourth are currently accessing the service through mobile devices, boosting the growth of mobile advertising revenue. The growth of mobile video advertising revenue shows that YouTube's advertising business is progressing well and that h ...