Advertising Business

Absrtact: Last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million. Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, formerly the outdoor media advertisement of the expressway "last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million." 　　Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, the former is the outdoor media advertising business, 2012 iron ...

BofA Merrill Lynch today issued an investment report to maintain the "buy" rating of Sohu Stock (Nasdaq:sohu), setting its target price at $82 trillion. The following is a summary of the report: Sohu's advertising business (about 50% of total revenue) will benefit from: 1 The continued growth of search subsidiaries (will be integrated Tencent search); 2 real estate and car advertising rebound. 　　We expect the Sogou to make ends meet in the fourth quarter of 2014, showing that revenue for advertising (including video) will grow by 28% per cent in 2014. Third quarter results: revenue for 3 ....

The annual CCTV AD tender will remain lively. 　　However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market for 20 years has also had to start "compromise." Yesterday (November 18) held in 2014, the CCTV Gold resources advertising tender, the new media become the main push products. 　　CCTV Advertising Management Center deputy Director Haiming Public said this year launched 67 new media products to achieve corporate TV screen and computer, mobile phones and other multiple-screen, multi-channel communication interaction. In this respect, brand strategy expert Li Guangdou told the Daily economic new ...

Sina's capital serial operation details finally opened up in the past year, Sina's series of Marvellous capital operation, earn enough of the industry's eyeballs. After the launch of the "Poison pill" program successfully sniper the big attack, in the capital market quiet more than three years of Sina again shot. In 08, Sina announced that it would merge its digital outdoor advertising business, including its business-related assets such as television, framed advertising and store advertising. And the media will retain its Internet advertising business, theater advertising business and the traditional outdoor advertising business. ...

Securities Times reporter Chen Yu Wen Guang Media (000917) announced today that the company and Hunan Radio and television consultation, since January 1, 2011, the company will no longer be the exclusive agent of Hunan Radio and television media advertising business.　　"Weaning", the company will be more focused on its own main industry cable network and Venture investment business development. Last February, the electric Media board and Hunan Radio and television affiliated media to sign the "Advertising business Cooperation Agreement", by the radio and television group Media agents (including Hunan TV satellite channels, via video channel, urban channels, gold ...)

According to Hong Kong media reports, Sina's plan for the second quarter of this year to let its microblog listed in the United States, proposed to raise about 500 million U.S. dollars. 　　Sina Weibo has declined to comment on the rumors of Sina's microblog listing. Profit for the IPO in the fourth quarter of last year, Sina Weibo revenue for the first time exceeded 70 million U.S. dollars, achieved 3 million U.S. dollars operating profit. Among them, micro-blog advertising revenue reached 56 million U.S. dollars, an increase of 163% per cent, the chain growth of more than 28%. 　　Non-advertising business revenue reached 15.4 million U.S. dollars, the year-on-year growth of 114%, the chain growth of nearly 60%. Four quarters ...

Morgan Stanley today released a study that downgraded its NASDAQ:AMCN media share rating from "overweight" to "reduced holdings", with the target price lowered from $2.35 to $1.78. The following is a summary of the report: third-quarter performance outlook is lower than expected, so we will reduce the 2013 and 2014 earnings per share (EPS) by 96% and 63% respectively. We note that the company is trying to optimize the advertising network, but because of the uncertain macroeconomic situation, we are cautious about its advertising business prospects. Reduced to "reduction" ...

In the daily link to the Silicon Valley, the most fresh information! The "Silicon Valley" here refers to the typical and innovative business representatives abroad. 1. Google to enhance the transparency of advertising effect or affect a number of corporate IPOs <http://tech.sina.com.cn/i/2014-12-07/08429858244.shtml> Google is strengthening the transparency of online advertising business. Industry insiders believe this could affect the IPO of a range of technology companies (IPOs). Advertising technology to create ...

The following is a summary of the report: it is expected that Sina's 2013 financial year in the four-quarter portal advertising business growth, micro-blog will achieve break-even. Sina will release its financial results for the 2013 financial year after the U.S. stock market closed in the eastern time of February 24 (Beijing time February 25). 　　We expect that, based on non-US GAAP, the earnings per share of Sina in the quarter will reach $0.49 trillion, compared with an average forecast of 7% for analysts surveyed by Bloomberg. Quarterly results forecast: We expect total revenue to reach 192 million U.S. dollars, at the company 1.90 ...

Beijing time December 4 Morning news, according to the U.S. Science and Technology blog AllThingsD reported, "Burn after reading" Photo and video sharing applications Snapchat has dug up Facebook Executive Amily White (Emily White) to hire her as COO. 　　Instagram, who was in charge of the advertising business before the Facebook photo-sharing app, Snapchat just turned down Facebook's 3 billion dollar offer in less than 3 weeks. ...

James Herritz (James Hritz), a veteran currency expert who worked for Fox for many years, is now vice president of Tunewiki Strategy and business development. The following is the view of James Herritz (James Hritz) on location-based mobile advertising services, mainly from the perspective of application publishers. In fact, in mobile advertising business, geographical location is a key element, in other words, the geographical location to a certain extent determines the development of mobile advertising business. Recently, according to foreign media reports, about the current status of mobile advertising industry ...

In the daily link to the Silicon Valley, the most fresh information! The "Silicon Valley" here refers to the typical and innovative business representatives abroad. 1. Google is "stealing" Microsoft's future corporate customers <http://tech.qq.com/a/20140805/009918.htm> with the support of search advertising business, Google, which is popular among the vast crowd of users, has a strong position in the corporate software market. For years, Google has been using cheap cloud services to encroach on the market, such as electronics ...

Citigroup analysts said in the study, "58 of the city's performance report exceeded Citi/Wall Street expectations, paying customers outstanding contributions." Main product line recruitment, real estate, Yellow pages are showing strong growth momentum. The company's expansion into the mobile internet sector has been robust. In view of the promotion of online advertising business and the sustainable performance of membership services, we have adjusted 58 to 2014/15 revenue forecasts 9% and 8% respectively. The target price has been lowered to 59.6 US dollars (before $48.1). PEG (P/E ratio and growth ratio) was increased from 0.60 times to 0.75 times times. Reaffirm the purchase of ...

The following is the full report: In the context of the uncertain brand advertising business, Sohu's advertising business embodies a good trend. 　　Due to the "Tianlong eight" new information to prepare for the launch, Sohu gaming business in the third quarter is likely to be affected. -Continue to focus on martial arts games as an online gaming company, Sohu's game internal research and development and operations have been proved, especially martial arts games, such as "Tianlong eight." Sohu recently won the 10 of Jin Yong's martial arts novel authorization, which will help Sohu future game product line. We anticipate that in the mobile game strategy, Sohu ...

Advertisers in the mobile content is to make every effort to kneel to ask the user eyeball. If it's a reward for free flow, do you think users will buy it? Aquto, a Boston-based start-up company, is working with mobile operators to get users to accept branded ads in exchange for free traffic. That is, if you watch a particular ad on your device, or if you have a related purchase later, or try a new app on your device, the operator will send you a few m to a few g of traffic. Marketing organizations can directly with Aquto or its advertising business ...

Absrtact: June 26 News, according to foreign media reports, although Yahoo's core online advertising business is still in trouble, but its Tuesday annual shareholder meeting compared to a few years ago, the atmosphere seems to be more optimistic. Yahoo CEO Marisa Mayer (Marissa Mayer) Also in the General Assembly June 26 News, according to foreign media reports, although Yahoo's core online advertising business is still in trouble, but its Tuesday annual shareholder meeting compared to a few years ago, the atmosphere seems to be more optimistic. Yahoo CEO Marissa Marissa Mayer ...

The following is a summary of the report: Sohu's advertising business (about 50% of total revenue) will benefit from: 1 The continued growth of search subsidiaries (will be integrated Tencent search); 2 real estate and car advertising rebound. 　　We expect the Sogou to make ends meet in the fourth quarter of 2014, showing that revenue for advertising (including video) will grow by 28% per cent in 2014. Third-quarter results: Revenue for 368 million U.S. dollars, the year-on-year growth of 29%, the chain growth of 9%, and Wall Street expected to coincide. Brand advertising revenue of 125 million U.S. dollars, an increase of 60% per cent, in ...

The following is a summary of the contents of the report: Phoenix New Media 2013 the last quarter was very strong, mainly thanks to the excellent performance of the advertising business. With optimism in the first half of the year and a sluggish growth in paid services, we believe the Phoenix New Media's revenue portfolio will continue to move towards advertising, which will boost profitability over the next 6 to 12 months. This will also offset, to some extent, the negative impact of this year's investment plans (research, development, marketing and mergers), which we expect will be rewarded in the next 2 years. Therefore, we continue to maintain the Phoenix New media ...

* Total turnover of 163.4 million U.S. dollars, an increase of 43%. Among them, the new house agent business income of 62.6 million U.S. dollars, an increase of 38%, the real estate online advertising business for 71.9 million U.S. dollars, the year-on-year growth of 79%. * New House total sales area of 5.2 million square meters, an increase of 33%. The total sales amount of the new house is 46 billion yuan (7.4 billion U.S. dollars), an increase of 44%. * Adjusted operating profit of USD 16.8 million, operating loss of $2.9 million in the two quarter of last year. * Adjusted to return ...

Summary: Facebook's merged image and video sharing website Instagram announced in Thursday that it will be adding advertising products to the image stream in the near future. In this regard, industry analysts generally believe that the Instagram launch of the advertising business will promote the growth of Facebook revenue, but also will be the Facebook merger of the image and video sharing site Instagram announced in Thursday, will be in the recent image stream to add advertising products. In this regard, industry analysts generally believe that instagra ...