Advertising Campaign

March 9, 58 with the city released 2014 annual report and Q4 earnings, business income growth, while Q4 net profit of 70% year-on-year decline. And when the quarterly operating losses. Market costs accounted for the revenue ratio has been high in the city of 58, in the Q4 is more generous. Earnings showed that 58 of the city in the marketing and new business 58 home incubation total investment of 60.44 million U.S. dollars, close to Q4 revenue of 75.3%. In addition, 58 O2O intensive mergers and acquisitions in the same city for half a year. Home, e generation driving, Tu-ba Rabbit, Charm 91, a bit of traffic school ... 10.

Whether it's a TV ad or online video advertising, the failure of the case is a lot of, this article focuses on the causes of failure analysis, and to warn those who brand marketers. 　  Why is your advertising fee wasted? Most of the advertising costs are wasted because the advertisers do not realize that advertising is a systematic project, the advertising stage is not carefully. 　　Pre-planning, production implementation, small scope evaluation, launch effect evaluation, each link execution is not in place will lead to advertising campaign failure, and then loss of huge advertising costs. ...

Absrtact: The intense competition of domestic group buying website is the fact that must face squarely. Most group buying sites take the strategy of first-race rodeo, advertising hype, and then throw a lower price than the competitor, a sword seal throat. However, the United States Group Network but choose the sword to go domestic group buying site Fierce competition is the fact that must face. Most group buying sites take the strategy of "Happy Enclosure, advertising campaign" before throwing a lower price than the competitor, a sword seal throat. However, the United States Group network but choose "Sword Walk Slant", in the recently held media ...

Tencent's "step forward, love clearer"; Millet's "Millet mobile phone, for a fever"; Cheetah browser "Cheetah, buy tickets fast, surf the internet faster"; During the Spring Festival this year, many internet companies in China have spent huge sums of money on CCTV TV commercials. And behind this upsurge, the competition of the Chinese Internet industry to transmit the advertising campaign is increasingly escalating. The Spring Festival Gala has been the "play" of corporate advertising marketing in recent years. In the year before the Spring Festival Gala advertising period, 360 mobile phone guards, Jingdong logistics, Cheetah Browser, Tencent micro-letter, millet hand ...

Absrtact: When the Hot network video appeared in the overwhelming video ads, and the corresponding is the user experience decline. Since last year, the third party software to the video advertising campaign has quietly begun, the first of the Golden Hill under the Leopard browser shielding Youku as the Hot network video appeared in the overwhelming video ads, and the corresponding is the decline of the user experience. Since last year, the third party software for video advertising "encirclement and suppression" has quietly begun, first of all, Jinshan under the Cheetah browser screen Youku video patch ads, after 360 browser again ...

The November 2 News, according to foreign media reports, Nokia will close its severely battered gaming service next year Gage and admits its first large service product failed. As the traditional handset market is ripe, Nokia is looking for new sources of revenue. Games and music are the preferred areas of focus. However, Nokia's efforts to promote mobile gaming have come under major adjustment, with consumers initially unwilling to buy the proprietary gaming handsets that Nokia launched in October 2003.　Nokia launched a massive advertising campaign around the world when it released the game phone. ...

According to foreign media reports, Samsung's advertising spending this year is expected to reach 14 billion U.S. dollars, the figure is equivalent to Iceland's GDP for a year. However, such huge advertising spending did not give Samsung a corresponding return, such as Gear smart watch. High input, low output also exposes Samsung's marketing strategy error: Too much emphasis on the ego, but ignore the user. The following is a summary of the article: Samsung ads are ubiquitous-television, film advertising, outdoor billboards, sporting events or artistic activities. 　　Samsung's advertising spending has even surpassed Google's acquisition of Motorola's handset business. Battalion ...

Korea is the key market for StarCraft 2, so Blizzard on the star 2 Korea's advertising campaign is very large, in addition to the aircraft fuselage before boarding the Korean airlines, the recent South Korean Seoul Street high-rise buildings are interstellar 2 of the ads the following group of images is "StarCraft 2" ads, not only here, Blizzard Korea in Seoul all places have put ads, including streets, cinemas and other places, we see Raynor has come to Korea. (Editor Zhang Xing) Seoul Street of high-rise buildings are Interstellar 2 ads Seoul Street high-rise buildings are interstellar 2 ads ...

More Play Network (Reporter/Shei) July 27 News, today Jinshan company invited Stephen Chow film "Kung Fu" in the "beggar" actor Shang, and Jinshan this year ChinaJoy exhibition of five of them, Lori Showgirl jointly performed the "Solitary Nine Swords" advertising campaign.　　It is understood that the advertising film will be first broadcast in the video site, and then consider to the TV station for advertising. The five Lori who took part in the shooting today came from the Golden Hill booth of 30 Lori showgirl this year. At the beginning of the July 29 ChinaJoy exhibition site, Jinshan will ...

Korea is the key market for StarCraft 2, so Blizzard on the star 2 Korea's advertising campaign is very large, in addition to the aircraft fuselage before boarding the Korean airlines, the recent South Korean Seoul Street high-rise buildings are interstellar 2 of the ads the following group of images is "StarCraft 2" ads, not only here, Blizzard Korea in Seoul all places have put ads, including streets, cinemas and other places, we see Raynor has come to Korea. (Editor Zhang Xing) Seoul Street of high-rise buildings are Interstellar 2 ads Seoul Street high-rise buildings are interstellar 2 ads ...

Play video (Compile/Han Yanzi) A few days ago, the Korean media released the "StarCraft 2" Korean version of the advertising campaign, because Taiwan uses the English version of the pre-sale advertising, which means that blizzard in the Asian region only for South Korea produced a separate advertising, do not know this is not a blizzard heavy Korean light China strategy performance. Korean version of StarCraft 2 advertising English version of StarCraft 2

Booking.com may have become a global behemoth in online tourism, but its goal is to significantly expand customer coverage and product volumes. Booking.com's chief marketing officer, Paul Winery, received a travolution visit to the first brand advertising campaign they launched in the UK last week.   In his speech he showed confidence in Booking.com's future. The British version of the 1 premiere television commercials on ITV in late Sunday was adapted from last year's American version of the advertisement. Last year in the United States launched ...

Claim to "Farewell to myopia" each price thousands of dollars in the July 14 news (reporter Wang Baozhing) A public recently called the party newspaper hotline reflect, recently, he saw a suitable for life without flashing the table lamp ads, said that the light can be born without flashing light to protect children from the eye Lamp strobe damage and farewell to myopia, I do not know if there is really this effect, Please help check the party newspaper hotline. Party newspaper Hotline Reporter survey found that many people should not be born without flashing the table lamp "Farewell to Myopia," the advertising campaign skeptical attitude. Eye experts at a large state-owned hospital in Jinan point out that the only way to protect your eyesight is to make your eyes full ...

Legal experts say false publicity is responsible for fraud and timely complaints report Southeast Network-legal system today, August 21 News (reporter Ye Xiang huang) with the IELTS test continued to be hot, in Fuzhou, the streets and alleys, all kinds of IELTS training institutions resorted to the effort to increase publicity efforts to recruit students, which makes many Fuzhou residents of the true and false difficult points. Recently, Fuzhou Citizen Feng to the legal system this newspaper reporter complained that is located in the flag flood mouth Fuk Plaza Fuzhou Lang GE English allegedly false propaganda. Mr Fung told reporters that in July this year, the daughter who planned to take the IELTS test received a copy of the English advertising campaign at the school gate.

The future of electricity will form pillars pattern, Taobao-Beijing-east-Tencent into a platform of three poles, internet advertising marketing over billions of ultra TV. This is the Dcci Internet Data Center, published today in Beijing, "Forecast2013: China e-commerce Blue Book" On the future development of the electric business forecast. It is reported that China's e-commerce is going to the tipping point, users, markets, operating key elements of continuous change, some of the electric business enterprises will gradually profit, into the development of "singularity", experienced 2010 and 2011, after the advertising campaign, 2012, the main theme of the electricity market.

Netease Technology News July 23 news, according to foreign media reports, social recruitment website LinkedIn announced on Tuesday that the company will be 175 million US dollars price acquisition of advertising technology and advertising effectiveness evaluation service provider Bizo. LinkedIn said in a statement that 90% of the transaction amount is paid in cash and the rest depends on the stock. The acquisition is expected to be completed in the third quarter. Founded in 2008, Bizo can publish accurate advertisements for the workplace and evaluate the effectiveness of advertising campaigns. LinkedIn has more than 300 million users. The previous announcement in this transaction ...

Horse just started, there are many noteworthy phenomenon, the first 10 minutes before the Spring Festival Gala ads are most of the internet companies to put this, contains the most information, people deserve to think, from which you can know a lot. 　　Who voted, who did not vote, why cast this, the intensity of the investment and so on, this is not a simple question of advertising, more can partly reveal the next year's industry competition pattern. This year's Spring Festival gala 10 minutes before the ads are: micro-letter payment, Tencent mobile phone butler, mobile phone Baidu, 360 mobile phone guards, millet, jingdong ...

The New York Times wrote an analysis of the Facebook creative "Publishing Plant" (Publishing Garage) symposium. The article points out that in order to be able to work with the world's largest advertisers, Facebook has invested heavily in human and financial resources in the past few years to develop ad-creative consulting programs, and has received a very lucrative return. The following is the full text of the article: Last August, in a day and a half, a number of brand managers, creative advertising agencies and Facebook strategists are working together on how to ping the Facebook ...

What lessons can entrepreneurs learn from the brand mistakes of big companies? There are a lot of brand error events this year, and this article contains eight. In my eyes, these errors are not only catastrophic, but also avoidable. 1. Wal-Mart, the largest retailer in the United States, naturally wants to offer its customers a wide variety of products. However, when the "Fat Girl Costume" appeared on Wal-Mart's Halloween promotional page, the category seemed too broad. Although Wal-Mart immediately changed the page and apologized to the public, brand damage has been formed. Lesson: Don't offend your main customers ...

Advertising effect is narrow and broad sense. Narrow advertising effectiveness refers to the economic benefits of advertising, that is, advertising to promote product sales increase, which is the effect of advertising sales. The broad effect of advertising refers to the realization of the purpose of advertising activities. It is the sum of the direct or indirect changes caused by the advertisement information in the process of its dissemination. It includes the economic benefits, psychological benefits and social benefits of advertisements. For the Internet advertisers, advertising agencies, e-commerce, corporate website to promote the effect of monitoring services. One, 85% of the ads no one nickname because of the characteristics of the memory rate than the high name ...