Advertising Effectiveness

Netease Technology News July 23 news, according to foreign media reports, social recruitment website LinkedIn announced on Tuesday that the company will be 175 million US dollars price acquisition of advertising technology and advertising effectiveness evaluation service provider Bizo. LinkedIn said in a statement that 90% of the transaction amount is paid in cash and the rest depends on the stock. The acquisition is expected to be completed in the third quarter. Founded in 2008, Bizo can publish accurate advertisements for the workplace and evaluate the effectiveness of advertising campaigns. LinkedIn has more than 300 million users. The previous announcement in this transaction ...

November 20 I will attend the Madcon conference in Beijing: Http://www.madcon.cn/M representative Marketing (Marketing), focus on search marketing, blog marketing, microblogging marketing, social Network marketing, mobile marketing, A representative analysis (Analyze), Focus on user behavior analysis, advertising effectiveness analysis, search engine analysis, D represents design, focus on website architecture design, user experience design, search engine optimization design; Con is ...

"SNS social media is more measurable than television or other Internet platforms – it's not just about advertising exposure and clicks, but also about Word-of-mouth spreads among users and the value of fans," he said. "Advertisers are more accustomed to cpm,cpc these visible numbers to measure ROI," says Bill, chief marketing officer for Renren. "They ask where the value of Word-of-mouth spreads is." This time in the "everyone squealing" model based on SNS social media Advertising Effectiveness evaluation analysis System, Through the visible figures to solve the advertiser's confusion. "It is understood that, in addition to ...

Web site promotion is through various means and ways to promote your site to let more people know your site, so that more people visit your site. The importance of website promotion is self-evident, whether a website is effectively promoted determines whether the website can have good benefits. Because only people who visit more, your website will have the premise of income. A website without anyone visiting is impossible to gain. So how to promote the site it? What are the ways? Here to build their own station in the years built up some of the experience, with a simple list of a ...

Mobile Internet After the rapid development in 2013, the entire mobile market has undergone some structural changes and the pace of commercialization has accelerated markedly. According to iResearch data, the market scale of China's mobile Internet reached 33.07 billion yuan in the first quarter of 2014, representing an increase of 78.5%, of which mobile marketing accounted for 14.1%, reaching 4.67 billion yuan, according to the development rate in 2014, mobile marketing will have more dazzling performance. As the most important mobile marketing mobile advertising take this stride forward strides, the pace of the fast enough for a lot of ...

Fung's comedy "private custom" in the Lunar New Year file as scheduled, the hot scene as always, however, out of the theater, mixed reviews, especially hidden film "implanted advertising" has become a hot topic. In the modern society where advertisements are ubiquitous, is "implantable advertising" a "cramming" promotion popular with the public? Or is it an optimization product of the rebirth of nirvana in the eyes of advertisers? All of the brands are suitable for this transformation and for mass memory Still fresh? What kind of "implantable advertising" can really be implanted in the hearts of the public? With these questions, let us explore the "implantable advertising", from the observation of the classic ...

In today's internet age, the increasingly strong network advertising also allows a large number of advertising companies, media companies, media and research institutions more and more in-depth discussion and explore how to more effectively measure the effectiveness of online advertising, so as to provide advertisers with strong evidence to protect the vitality of network marketing and increase investment. 　　At present, the general measurement standards are based on click, supplemented by impression, UV and other major data, the formation of CTR, conversion and other key indicators as the basis for measuring the effectiveness of advertising. This indicator ...

Recently, many people are saying something about the end of the Bobcats competition. Everyone is writing some articles on how to improve their rankings in the final sprint, but very few people share what they have learned. In fact, I did not think of the summary done today, today I have a friend of Bo Baiyou video exchange group which I suggested that I write such a summary, I think the final conclusion of the competition should also write the summary, so there today This article. First, blog-type link exchange skills because most participating sites are blogging process, not only to update the convenience, in fact, the most important reason, I ...

BAT big three for the data processing has its own characteristics, first look at Baidu: Baidu has the user search characterization of the demand data, reptiles and Aladdin access to public WEB data; Alibaba has transaction data and credit data; Tencent has a user Relational data and social data generated based on this. Moreover, the application and realization of BAT data for different forms: Baidu data from the data + third-party cooperation, the use of research and practical use of combination; Tencent data production for sale, mainly for their products ; Alibaba fancy is the data flow ...