Advertising Industry

Alibabacloud.com offers a wide variety of articles about advertising industry, easily find your advertising industry information here online.

China's first mobile data management platform TalkingData Mobile DMP released

TopData, the leading provider of mobile big data services in China, announced the official release of its heavyweight data product TalkingData Mobile DMP 1.0. Mobile DMP (Mobile Data Management Platform) This product is a platform for targeting the mobile Internet population and the interest of the query platform. The platform is positioned to help customers quickly gain the audience recognition, interest portrait, user groups, precision marketing and other capabilities. And so far, TalkingData Mobile DMP ...

Leisurely exchange won the "China's most valuable Network marketing platform" award

Leisurely exchange by the "China's most valuable Network marketing platform" award April 8, 2011, by the "Advertisers" magazine sponsored by the Chinese Advertising Summit and the third Jin Yuan Awards ceremony to complete the curtain. Summit from the current popular E-commerce marketing, mobile internet marketing and other aspects, together with marketing experts, to explore the next 10 years of new marketing trends, and based on the integrated marketing communication concept, the advertising industry chain of various links and various media (combination) of the dissemination of the case assessment recognition, easy interoperability by virtue of advanced technology, New service concept, creative product portfolio won the third session ...

Mobile advertising companies cut jobs in succession

Abstract: According to foreign media reports, mobile advertising is seen as Chaoyang products, but the surface of prosperity behind, but the mobile advertising companies, a succession of layoffs, more than thousands of people. American Science and Technology website analysis said, mobile advertising appeared gruel and overcapacity, shuffle and according to foreign media reports, mobile advertising is seen as Chaoyang products, but the surface of prosperity behind, but mobile advertising companies, more than thousands of workers. American Science and Technology website analysis says, mobile advertisement appeared gruel and "overcapacity", shuffle and integration is unavoidable. Market research company Emarket ...

What's the value of Weibo for the company?

Abstract: The Author: @ Small Circle pear at the end of the year when the company budget, those responsible for corporate social media people, you are hesitant, hesitation, how much will be the next year to micro-blog? How to prove to the high level: Weibo still has the value of existence? Even the author is still thriving: @ Small circle pear and at the end of the year when the company budget, those responsible for corporate social media people, you are hesitant, hesitation, how much next year to the micro-blog? How to prove to the high level: Weibo still has the value of existence? Can even be exuberant ...

Dangdang community placed in the "killing" to help suspense novels selling

Now, lower cost, better publicity of implantable advertising is becoming the new favorite of the domestic advertising industry. However, this is widely regarded as the future development direction of domestic media marketing means, if the use of improper but will be potential to the contrary. such as the Tiger Spring Festival Gala "donation" and the plot rather than the state cellar 1573, Liu Qian Magic by the side of the "crowd" forcibly marketed Huiyuan juice, explicit, blunt-cramming ads will only let consumers produce "rejection reaction."  Recently, Dangdang successfully put community interaction into implantable advertising attempts, or can let new media marketing learn from one or two. It is understood that dangdang ...

Mobile ads appear gruel and "overcapacity"

Abstract: According to foreign media reports, mobile advertising is seen as Chaoyang products, but the surface of prosperity behind, but the mobile advertising companies, a succession of layoffs, more than thousands of people. American Science and Technology website analysis said, mobile advertising appeared gruel and overcapacity, shuffle and according to foreign media reports, mobile advertising is seen as Chaoyang products, but the surface of prosperity behind, but mobile advertising companies, more than thousands of workers. American Science and Technology website analysis says, mobile advertisement appeared gruel and "overcapacity", shuffle and integration is unavoidable. Market research company Emarket ...

Zoomlion Excavator in the film after the earthquake rescue, played a "heavy responsibility"

In fact, this is a combination of run the media "matchmaking" ads. He-run media is a film and television from the beginning of the introduction of advertising third-party companies, at present, its business is also involved in brand content integration marketing (offline promotion) and brand content PR (film and television drama Promotion) two parts, and film and television drama implanted advertising for its contribution to the majority of the income. September 2009, Shenzhen Investment Co., Ltd. (hereinafter referred to as the same Granville venture capital) to the United Run media investment of 20 million yuan, August 2010, with Granville Venture and joint Shenzhen Gottia, Kai morning, and so on to invest 60 million yuan. As an investment in the same venture ...

Is there still value in Weibo?

Abstract: The Author: @ Small Circle pear at the end of the year when the company budget, those responsible for corporate social media people, you are hesitant, hesitation, how much will be the next year to micro-blog? How to prove to the high level: Weibo still has the value of existence? Even the author is still thriving: @ Small circle pear and at the end of the year when the company budget, those responsible for corporate social media people, you are hesitant, hesitation, how much next year to the micro-blog? How to prove to the high level: Weibo still has the value of existence? Can even be exuberant ...

Tips for Interviewing

Did everyone find a new job? If not, you can choose to see this article paste, have found and do not want to change the work of friends, can also come to see, I hope to help. As a "wage earners", I have undergone many interviews, since I think has reached the "read and do countless HR already heart uncensored" realm; as a "recruiter", I also served as an HR, strategic director and other positions, the people have received everything. This article will be from the candidate, HR, demand department and so on to sum up the interview essence, and everyone together ...

Celebrities, celebrity endorsement ads or joint and several liability

Absrtact: Star, celebrity endorsement advertisement or bear joint and several responsibility. Yesterday, the State administration of Industry and Commerce Deputy Director Fan in the 11th session of the Minine China Advertising (International) Development Forum revealed that the "Advertising Law (revised manuscript)" has been submitted to the State Council Law Office, the star, celebrity endorsement advertising or joint and several liability. Yesterday, State administration of Industry and Commerce Deputy Director Fan in the 11th session of the West Fair "Mei-ning" China Advertising (International) Development Forum revealed that the "Advertising Law (revised draft)" has been submitted to the State Council Law Office, the revised draft will participate in advertising endorsement, certification, recommended "wide ..."

Internet company profit model for e-commerce

Chinese Internet companies listed in the United States, the recent year, the price of a lot of jump, a lot higher than the same period, the stock valuation expensive surprising.   Is there a bubble in Chinese internet?   Recently, the bell in The Wall Street Journal column published titled China Internet: Looking at bubbles from advertising, the article said, "If there is no innovation in the business model, still so dependent on advertising, then the market value of Chinese Internet companies can be said to be overdrawn for years of growth, the bubble has slowly formed." Is there a problem with this judgment?

Traditional ratings too out, social networking is the innovation

Absrtact: Nielsen's investigative company has just posted a message on its website that it has signed an exclusive agreement with Twitter to launch Nielsen-twitter ratings as a benchmark for future coverage of social networks that measure television. Meanwhile, the two sides said in the fall of 2013 Nielsen Investigation Company has just posted a message on its website that it has signed an exclusive agreement with Twitter to launch a joint "nielsen-twitter ratings" as a future measure of the impact of social networks on television programs Standard Index. At the same time, the two sides said the 2 ...

Pan Shiyi thinks the internet has brought a very big change to the times.

February 3 afternoon in Wangjing Soho participated in Pan Shiyi, Wang of the cross-border dialogue--O2O platform Revolution and Soho 3Q conference. Pan Shiyi thinks that the internet has brought a very big change to the era, that is, to combine all things together, the internet thinking economy, must have the idea of sharing. Wang that the real electricity business is likely to be not good for commercial real estate, such as the United States such as the service of electricity business is a commercial real estate is a positive. The following content is based on the scene of the collation (some cuts): Pan Shiyi: Today, first introduced Soho 3 ...

On the marketing of Dangdang community

At present, the domestic advertising industry is gradually tending to lower cost, better publicity of the placement of advertising. However, we think that the future of the domestic media industry in the direction of this marketing tool, if the use of improper instead will be bad. For example, the Tiger Spring Festival Gala "donation" and the plot is not a great match of the State cellar 1573, Liu Qian Magic by the side of the "crowd" forcibly marketed Huiyuan juice, explicit, blunt-cramming ads will only make consumers uncomfortable feeling. In recent time, Dangdang has successfully integrated the community into the implantation of advertising attempts, which may allow new media marketing to learn from one or two. It is understood that Dangdang initially from the auspicious ...

Jiang Chinese Medicine industry suspected of publishing false advertising exaggerated sales

"China Management Network comprehensive report" Recently, the Shanghai Industry and Commerce Department issued the 2012 first false illegal advertising bulletin, focused on the exposure of food, medicine, health supplies, collectibles, catering, medical, study abroad intermediary, such as a number of popular areas of the people's livelihood 12 typical cases of false illegal advertising, which, Jiangxi Jiang Chinese Medicine Trade Limited Liability company issued the advertisement announced that its products "Jiang Zhong brand children stomach digestion tablets" sales for "sell 710,000 boxes a day." The survey by the industrial and commercial sector has led to a serious discrepancy between the figures and the facts, which are deceptive and misleading to consumers. According to Xinmin Network reported, "Sales Talk is advertising ...

Completed his 13 year-end summary and 14 New Year's plan

I believe many people have completed their 13 year-end summary and 14 New Year's plan.   Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14.   The seventh 21st Century International Advertising Summit will be held in Qingdao from February 26, 2014 to 28th, have you heard? 21st Century Advertising International Summit has been committed to strengthen the Chinese advertising and marketing enterprises in the cooperation between the bridge to build contacts, create industry alliances. Advertising marketing for the industry's great prosperity, great development plays an active role. After seven years of quenching, 21 ...

Decryption wisdom and value of the grassroots micro-broad

"Guide" from the birth of micro-bo since the day, the grassroots have been controversial, bear infamy also enjoy praise. They rose from generation to generation, with the skills of social networking values and desires, accumulating 100,000 of millions of followers and quickly becoming the idol of this generation of Earthlings. A small number of smart people in the platform first rich, behind the successive followers. How does a fancier grow to a large size? How to make money? How to publish ads in a recessive way? This article will count the most familiar grassroots large, from their hair history analysis of micro-broad number of investment law. In the final analysis, this ...

It's still expensive and risky.

Summary: "The most Meng 27 cats in history", "10 you have never heard of the Beautiful", "Girls wake up in the morning the most regret 10 mistakes" if you do not control your own curiosity, through a friend's referral link into the BuzzFeed read these content, it is possible "the history of the most Meng 27 cats", " 10 Beautiful Beauties You've never heard of, and the 10 mistakes girls wake up to regret in the morning ... If you're not controlling your curiosity, and you've seen it through a friend's referral link, it's possible that you've contributed to its advertising revenue ...

Also talk about how to evaluate advertising value from the media: Do not go to the old way of Weibo

Absrtact: From the reality to the history, from the highest to the lowest, each type compares, the mobile ad CPM interval from 10 yuan to 500 yuan all reasonable, but present situation is in 100 yuan below interval. Can you establish or restore the reasonable value and price of the media, such as CPM 200 yuan? Frankly from the reality to the history, from the highest to the lowest, each type comparison, the mobile ad CPM range from 10 yuan to 500 yuan are reasonable, but the current status is in the below 100 yuan interval. Can you establish or restore the reasonable value and price of the media, such as CPM of about 200 yuan? Frankly speaking, it's very difficult ...

China's internet lack of innovative advertising remains the main source of revenue

Is there a bubble in the share price of Chinese internet companies? I think if the future is not innovative in the business model, or rely on advertising, then the market value of Chinese Internet companies have been overdrawn for many years of growth, the bubble has formed. China's internet companies are many, overseas listing is also many, but the business model of making money is not much, mainly advertising and games. From advertising revenue, 2010, Sina's advertising revenue accounted for 70% of the total income, and Baidu's income is almost 100% from advertising. And the recent listing of Youku and everyone also rely mainly on advertising as the main ...

Total Pages: 4 1 2 3 4 Go to: Go

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.