Advertising Information

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Sina Weibo, which accelerates the commercialization process in question

For the current Internet industry, Sina Weibo is undoubtedly the most popular information publishing and exchange platform. Continuous online micro-task, information flow advertising platform, in the micro-blog content to push advertising information, Sina Weibo in commercial advertising on the pace of gradually accelerated.   In the profit model has not been clear, empty flow can not be effective in the plight of the situation, Sina Weibo through the rectification of marketing market, the introduction of bidding ranking system, Amnesty grassroots large series of measures, began in the advertising market formal test water. Follow the search engine bidding ranking system "never turned off ...

Advertising in the psychology of consumers

Consumer perception of advertising information differs from general information perception, because the consumer of the formation of the perception of advertising is carefully planned by advertisers, that is, in a limited time, limited space to provide limited information, so that consumers in the mind to form the advertiser expected to spread the overall impression of advertising products. An analysis of the semantic difference function of words Advertising information perceptual psychology research found that the meaning of most words can be expressed in three basic vectors, one is to evaluate (the nature) vector (good (positive)-bad (negative)), the other is the potential (intensity) vector (strong-weak) and the third is activity (...).

Enterprise's domain name registration consciousness still need to strengthen

The name of Tianjin Yili Sal Bus Manufacturing Co., Ltd. was registered as a domain name by an ordinary Netizen "Peng Wei" two years ago. Reporters yesterday from the China International Trade Arbitration Commission domain name Dispute Resolution Center learned that the domain name of the dispute finally "Peng Wei" the victory ended.   Experts say, the individual registered CN domain name enjoys legal rights, the Enterprise Domain name registration consciousness still need to strengthen. Reporter Login to the IT market domain name trading site to see, "Peng Wei" sale of irizar.com.cn domain name advertising information is still displayed on the page, the release date is October 2005, next to ...

99% of personal blogs are not suitable for advertising

http://www.aliyun.com/zixun/aggregation/9128.html "> Blog advertising refers to the ads attached to personal blog to achieve the effect of communication." For the blogger, in their own blog space to attach advertising information, in the display of their own time to obtain advertising revenue. It is also a good choice for advertisers to attract relevant user attention to their personal blogs. This is the choice of a winning win.   In fact, 99% of individual blogs are not suitable for advertising. In the ...

will be fully screened in 1 months outside the chain two-dimensional code picture

August 12 Morning News, Taobao issued a notice today, will be in 1 months to completely shield the outer chain two-dimensional code picture.   Taobao gives the reason is that some sellers through the chain two-dimensional code picture form to circumvent the normal flow of Taobao, in order to achieve the release of advertising information and even the purpose of fraud. Taobao's announcement shows that, from August 9 onwards, Taobao new hair containing the chain of two-dimensional code of the picture will be unusable. For a picture that has a two-dimensional code of the chain, Taobao gives a 1-month rectification period. During the rectification period, Taobao will gradually freeze these pictures, but not for the deletion of goods, deduction and other processing. September 1 ...

Advertising launch and management system the complex mathematical calculation of Phoenix nest involving multiple weights

For Baidu, advertising and management system "Phoenix Nest" involves multiple weights of complex mathematical calculations. But in the face of the user-advertisers doubt, Baidu has explained. Recently, Baidu vice President Wang to Beijing Morning News reporter detailed explanation phoenix nest "transparency" problem. Two years ago, Baidu will be the original advertising system upgraded to Phoenix Nest, Baidu said that the system more consideration of the advertising information on a variety of evaluation, but, in Phoenix Nest online, but attracted a lot of advertisers dissatisfaction: keyword bidding from the Ming marked into a dark label. In other words, advertisers cannot query other ...

For the first time iMessage spam is being regulated

Annoying the status quo daily received a few spam SMS "The Bank Bank of the major fast-track credit card, 5-8 World Card, no pre-fee, unsuccessful no charge. Mr. Wang. "This is an iMessage push advertisement received by Mr. Liu, an iPhone user, and he can receive several pieces of advertisement every day. "There are selling houses, it is recommended to download the APP, and get annoying." In fact, similar to this spam, most iPhone users have encountered before ...

Forget about social marketing

Abstract: Author: @JamoWoo title six months ago, when the micro-Bo and micro-letter is the strong and weak dispute, the idea is to throw a bowl of water on this pointless argument, and micro-blogging and micro-letters are two completely different things that are put in the same so-called social battalion author: @JamoWoo title six months ago, At that time, when the micro-Bo and micro-letter is a weak argument, the intention is to give such a meaningless debate poured water, micro-bo and micro-letter is two completely different things are placed in the same so-called social marketing concept in comparison. ...

Forget about social marketing

Abstract: Author: @JamoWoo title six months ago, when the micro-Bo and micro-letter is the strong and weak dispute, the idea is to throw a bowl of water on this pointless argument, and micro-blogging and micro-letters are two completely different things that are put in the same so-called social battalion author: @JamoWoo title six months ago, At that time, when the micro-Bo and micro-letter is a weak argument, the intention is to give such a meaningless debate poured water, micro-bo and micro-letter is two completely different things are placed in the same so-called social marketing concept in comparison. ...

LBS is the core of location-based applications

The core of LBS is location-based services. Many people or companies who want to plunge into the lbs tide are studying how to make good use of the new technology.   But from the grammatical analysis, location-based services, the key core is the service, location is only a qualification. The current popular POI mode of lbs, that is, information Point service. The core is actually a process of integrating offline resources with geographic information to integrate online. Place points where information is stored and marked on the map. When the user comes to this attachment ...

Facebook announces mobile Platform advertising program

According to foreign media reports, Facebook in New York's marketing campaign announced its own mobile platform advertising program.   The plan is the same as the advertising system Twitter launched to mobile users yesterday, with two of companies looking to reap lucrative advertising rewards in the growing mobile market in the future. Facebook's advertising program is simple, and the company encourages marketers to process and modify the content of branded pages. Any information that can be placed on a company or a brand Facebook page can be advertised. And in marketing ...

Industry view: Advertising is an art

When it come to advertising, some people will associate it with junk information.  It will be annoying and long-winded, but neither denies it nor fully endorses such a statement. Today is a pluralistic society, advertising information can be said to be everywhere. Sitting on the subway is surrounded by ads, walking on the street with the foot on the ads.  These, all only belong to the plane advertisement, but the most attention advertisement still has to calculate the television advertisement of China Central Television. High level, high standards, high-quality, high input production, the CCTV ads also pushed on the platform, plus CCTV authority, is to ...

The core of micro-credit marketing: How to plan quality content

Micro-credit marketing, and around the micro-credit marketing tutorials and books are very many, how to do micro-credit marketing, how to make micro-credit marketing more effective, it seems that many do micro-credit marketing must think about the problem. Small set thought, micro-credit marketing is actually content marketing, no quality content is difficult to attract users, nature can not achieve the intended marketing effect. Do micro-credit marketing, the nature of the push in the content of the insertion of advertising information, so how to make friends willing to read such soft Wen? How to increase the amount of access to micro-credit public accounts requires valuable micro-credit content. First: Inside ...

Micro-credit marketing should be as far as possible to mobilize employees and customers to become enterprise promoter

Employees and customers can become the promotion of enterprises, in fact, enterprises also understand, but clear to understand, always find a specific means of operation. Why do employees promote you, promote what benefits, how the effectiveness of monitoring, how performance? Why do customers give you promotion, promote what benefits, through which form of promotion, how to let customers both to promote you, and promote consumption? This is a problem in the past, these problems can not be solved, so that employees and customers to become enterprise promoter's desire can not be achieved. This implementation is not a one-time contingency, but the need to establish a long-term ...

Straighten out Weibo reading environment

Absrtact: In the background of Micro Bo commercialization, Sina has publicly stated that it should standardize the marketing market of Weibo. This to the outside world released two signals: one is Sina to rectify micro Bo on the false information and excessive marketing behavior, the second is Sina to reverse the grassroots micro-broad (Big V) in the micro-bo commercialization of the background, Sina has publicly declared to standardize the micro-bo marketing market. This to the outside world released two signals: one is Sina to rectify micro Bo on the false information and excessive marketing behavior, the second is Sina to reverse the grassroots micro-broad ("Big V") to make advertising fees, their own platform but not to make money embarrassing situation. There is a message that ...

How to really turn traffic into income?

Absrtact: As in the 2000 Internet, today's mobile internet industry practitioners are thinking: how to really turn traffic into revenue? Income means at present mainly from four: users pay, the effect of billing industry advertising, map rental and other technical business like the Internet in the 2000, now the mobile internet industry practitioners are thinking: how to make the flow of real income? Income means at present mainly from four: users pay, the effectiveness of the billing industry advertising, map rental and other technical business income, brand advertising. The last one was considered ...

Microsoft launches student version of Bing search

Absrtact: June 25 News, according to foreign media AllThingsD reported that Microsoft Monday announced the launch of the K-12 education market Bing search engine Bing for Schools, designed to provide students with no ads, no adult content, and enhance privacy protection of the search platform. In addition, the June 25 news, according to foreign media AllThingsD reported that Microsoft in Monday announced the launch of the K-12 education market Bing search engine--bing for Schools, designed to provide students with no ads, nowhere ...

How to make the ads on the website more user-Experience

Absrtact: Website advertisement is the most common kind of website profit model, for a large number of small sites advertising is the only source of profit, pomegranate algorithm after some of the station really recruit, the site on the page of ads too much will affect the user experience, inconvenient website advertising is the most common Web site profit model, For a large number of small sites advertising is the only source of profit, pomegranate algorithm after some of the station really recruit, the site page ads too much will affect the user experience, not convenient for users to read the information on the page. Not only this window ads will certainly cause users ...

What are the standards for high quality soft paper?

Absrtact: Green Luo algorithm 2.0 has been attacked for half a month, this time many peers are to talk about the color change, many customers also stop releasing the product soft wen, then the soft link is not really completely extinct? I don't think so arbitrarily, soft marketing is a common Green Luo algorithm 2.0 reverse attack has been half a month, this time many peers are talking about the text color change, many customers also stop releasing products soft wen, then the soft link is really completely extinct? I don't think so. Soft marketing is a common way of marketing, and soft text usually with the URL or link. Hundred ...

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