Advertising Input

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"Cool Company" where customer prudential products cut advertising and market costs in this year investment

Van Wang Chunqi, a senior vice president of the company, said in an interview with NetEase technology that "open source and throttling" is now being advocated within the customer, and that this year's advertising budget has been reduced from last year. Wang Chunqi said, where the goods will be from the line to reduce the four major portals and some vertical web site advertising input, offline will reduce the bus and other advertising stops.   Asked whether the contraction of advertising investment affects the current site traffic, Wang Longoza said that the impact of advertising has a time transition, the current Fank has no impact. According to Wang Chunqi revealed that every customer prudential goods last year spent on advertising investment costs have reached 500 million yuan. "Please Ming ...

Big Data case--beauty makeup from qualitative to quantitative

Beauty Li Makeup, a deep into cosmetics taobao on behalf of operators. October 2006, Huang officially into Taobao, and other stumbled into the seller different, he walked every step has a strong data support. The top of the computer department at Tsinghua University is software programming, which makes it easier for him to do data marketing. Huang to this point of mind, must find a standard products industry, can be data marketing advantage play. Look for cosmetics that year, Taobao has no data cube, all shop records are displayed under the product. Huang from ...

Public comments United O2O Industry's first "O2O Advertising value model report"

Absrtact: July 15 Afternoon news, in the 2014 Beijing Food Industry Summit Forum, the public comments on the United O2O industry's first "O2O Advertising value model report." For the first time, the online revenue into the online advertising evaluation system, that is, using data quantification of local July 15 afternoon news, in the "2014 Beijing Food Industry Summit Forum", the public comments United O2O Industry's first "O2O Advertising value model report". For the first time, the offline revenue is included in the evaluation system of online advertising investment, that is, to quantify the local life service merchant's delivery.

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