Advertising Investment

In the market economy, ROI is the most concerned index of all the business owners, of course, in the field of Internet marketing, advertisers are most concerned about the output ratio of advertising investment. In the limited network advertising budget premise, according to the effect of billing http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing, has always been the focus of attention." In China, Baidu keyword price increase actually than Google exit, to the bidding advertisers, more influential. When the price of the key words ...

New edition of "Shui Hu" still play next August premiere four satellite TV buy premiere rights or when "garlic" open investment will or to create a matching variety show this newspaper (reporter Niumeng), "The margin" will be in Shandong next August 2, Anhui, the east, Chongqing four major satellite TV premiere, as next year one of the most important drama,　　The play has become the TV station and advertisers eyes of the "sweet Cakes," the reporter recently found that the play advertising price will be more than the new "Three Kingdoms" and the new "dream of Red Mansions." From four satellite TV, in the past, less procurement "sky-high" big play Shandong TV station, this time in the procurement ...

Absrtact: Yahoo will buy 640 million dollars video advertising services BrightRoll, the move is aimed at enhancing Yahoo's ability to sell real-time video ads to marketers, the company will further increase in video advertising investment, its CEO Marissa Mayer Hope to make up for internet advertising price Yahoo will take 640 million of dollars to buy video advertising services BrightRoll, the move is aimed at enhancing Yahoo's marketing-oriented real-time sales of video advertising capabilities, the company will further increase in video advertising investment, its CEO Marissa ...

Abstract: For today, there are businessmen said that when the compulsory promotion of the through train, Dangdang responded that advertising investment has always been a voluntary principle, this is an employee's personal remarks, has been criticized inside.   There are businesses in micro-blog exposure said that when the operator of the mandatory food for today, there are businessmen said to be forced to promote the train, Dangdang responded that advertising investment has been a voluntary principle, this is the staff of personal comments, has been criticized inside. There are businesses in micro-blog exposure said that when the operator mandatory food category business must recharge marketing tools AD Direct ...

Absrtact: July 15 Afternoon news, in the 2014 Beijing Food Industry Summit Forum, the public comments on the United O2O industry's first "O2O Advertising value model report." For the first time, the online revenue into the online advertising evaluation system, that is, using data quantification of local July 15 afternoon news, in the "2014 Beijing Food Industry Summit Forum", the public comments United O2O Industry's first "O2O Advertising value model report". For the first time, the offline revenue is included in the evaluation system of online advertising investment, that is, to quantify the local life service merchant's delivery.

Abstract: For today, there are businessmen said that when the compulsory promotion of the through train, Dangdang responded that advertising investment has always been a voluntary principle, this is an employee's personal remarks, has been criticized inside.   There are businesses in micro-blog exposure said that when the operator of the mandatory food for today, there are businessmen said to be forced to promote the train, Dangdang responded that advertising investment has been a voluntary principle, this is the staff of personal comments, has been criticized inside. There are businesses in micro-blog exposure said that when the operator mandatory food category business must recharge marketing tools AD Direct ...

On July 15, 2014, VW commented with Ereli to release the first O2O Advertising Value Model Report in the O2O industry. In the report, for the first time, offline revenue was included in the evaluation system of online advertising investment, that is, the actual impact of using online data to quantify the impact of local live service online advertising on its offline store revenue. According to the report, the O2O advertising value model can directly calculate the amount of store-to-shop consumption brought by online advertisements. In the survey of 10 cities in the country, the public comment network every 10 thousand exposure will be able to bring an average of 3 table food and beverage consumption ...

A few days ago, public comment joint iResearch released O2O industry's first "O2O advertising value model report." For the first time, offline revenue is included in the assessment system of online advertising investment, that is, data is used to quantify the actual impact of local live service online advertising on its offline store revenue. The report shows that the O2O advertising value model can directly calculate the number of online stores to bring consumption. Among the ten research cities nationwide, the public comment network can bring about 3 tables of food and beverage consumers, 7 beauty consumers and 2 groups of leisure and entertainment consumers on average every 10 times, among which Shanghai has the best effect. ..

In response to today's businessmen said that when the compulsory promotion of the train, http://www.aliyun.com/zixun/aggregation/493.html "> Dangdang responded that advertising investment has always been a voluntary principle, this is a personal statement of employees, 　　has been criticized internally. 　　There are businesses in the micro-blog exposure said that when the operator mandatory food products business must recharge marketing tools ad through the campaign, and threatened if not recharge will be closed. Dangdang said that when the ad through train ...

To change the current status of excessive reliance on the journey products giant network will start large-scale "fairy World" marketing campaign, its strength is no less than "Journey 2". Zhang Hengyan/photography (material picture) "This year the festival is not gifts, gifts on the brain platinum ...", the business celebrity Shi Yuzhu with advertising smashed the door of health care products market. In his new battlefield online gaming industry, the marketing strategy is still begotten. 　　Yesterday, the giant network announced that the second half of this year will be the main new online games "Fairy World", its advertising investment will not be less than 500 million yuan. "Fairy World" succession "journey" is worth ...

Van Wang Chunqi, a senior vice president of the company, said in an interview with NetEase technology that "open source and throttling" is now being advocated within the customer, and that this year's advertising budget has been reduced from last year. Wang Chunqi said, where the goods will be from the line to reduce the four major portals and some vertical web site advertising input, offline will reduce the bus and other advertising stops. 　　Asked whether the contraction of advertising investment affects the current site traffic, Wang Longoza said that the impact of advertising has a time transition, the current Fank has no impact. According to Wang Chunqi revealed that every customer prudential goods last year spent on advertising investment costs have reached 500 million yuan. "Please Ming ...

Taiwan has a population of 23 million, although less than one-fifth of the size of the U.S. population, it ranks fifth in global sales of Google Play stores. According to a Yahoo study, Taiwanese are ranked first in their day-to-day use of smartphones, close to 200 minutes (the average daily use of 142 minutes per person worldwide). Japanese users have a habit of paying for mobile content, and the average per-user income (ARPU) is much higher than anywhere else in the world. However, due to the increasing competition of local application developers and distributors and the huge advertising investment, the Japanese market ...

The New York Times wrote an analysis of the Facebook creative "Publishing Plant" (Publishing Garage) symposium. The article points out that in order to be able to work with the world's largest advertisers, Facebook has invested heavily in human and financial resources in the past few years to develop ad-creative consulting programs, and has received a very lucrative return. The following is the full text of the article: Last August, in a day and a half, a number of brand managers, creative advertising agencies and Facebook strategists are working together on how to ping the Facebook ...

Summary: Check the latest quotes Beijing time, August 15 Evening News, Dangdang (Nyse:dang) today released the end of the 2013 fiscal year ended June 30, the second quarter without the audit results. Earnings showed that in the second quarter of 2013, the total net operating income of 1.4935 billion yuan (243.3 million to see the latest quotes Beijing time, August 15 Evening News, Dangdang (Nyse:dang) today released the fiscal year ended June 30 in the second quarter of 2013 unaudited earnings. ...

Abstract: Well-known companies will not blindly continue to put a large number of ads, but around the marketing goals, comprehensive consideration of products and market realities, and strive for the right to put. The analysis is as follows: 1, to solve the problem of why advertise first. As long as the target of the ads remain well-known companies will not blindly continue to put on a large number of ads, but around the marketing objectives, comprehensive consideration of products and market realities, and strive for the right place to put. 　　The analysis is as follows: 1, to solve the problem of why advertise first. As long as the advertising target exists, that is, advertising necessary, advertising ...

Recently, a shopping mall called the pocket apps a large amount of publicity, engaged in the overwhelming (Beijing), people have a lot of the year to buy "Hundred Regiment War" hit advertising pomp. Of course, from the history of group buying, the last did not hit the advertising of the United States to live down, and apps field set off such a large advertising, it is really confusing, the industry is also a lot of opinions. In fact, there have been rumors that the pocket shopping in the media to cast a billion ads, this argument I think quite moisture, although the pocket shopping in a round to get 12 million of dollars in venture capital, but also rumors of the end of the B-round financing ...