Advertising Language

"Financial Wisdom Analects of Confucius" heavy collection: 100,000 yuan to buy you a word, you have? 100,000 yuan can buy a word, you have?　　March 4, 2011, CCTV CCTV culture boutique channel "wealth and Wisdom of the Analects of Confucius" section of the Beijing Diaoyutai Hotel officially launched, the column group announced to the public to solicit column advertising language, and made a 100,000 grand prize. According to the column producer Shengzheng introduced, "wealth and wisdom of the Analects" column is a set of entrepreneurs interviews, guest reviews, calligraphy and painting works as a whole, a combination of business cases and cultural wisdom of the program. Each issue will be invited to a prominent business elite as ...

I was asked why the paperwork was so low that I didn't earn 30,000 on the net. I said 5 years ago, do not say 30,000, 300,000 of the copy can have and should be because the advertising industry's charging model has caused the value of the copy is seriously underestimated the copywriter's contribution to a brand far more than a meager return The contribution of copywriting to social popular culture far beyond the meager returns copy of the world's contributions to the vast number of far more than the meager return of the brand for many years to the slogan spread throughout the streets of the advertising language to the major media articles on the topic of the network popular sentence ...

Once gifted Uniqlo as the enemy of the van, now aimed at the business model has become a "Uniqlo +zara." In fact, every customer initially started with men's clothing, cost-effective men's and "I am a guest" advertising language, not only achieved the brand of van, but also gathered a large number of male users. 2010, where the customer began in the online shopping really the core crowd-female groups exerting force, high profile color stockings, then, where the ladies began to go online. Now, where customers will be the original "European and American women" and "Japan and South Korea women" two product line into one, the establishment of "fashion women" business Department, in the women's collar ...

Zhao ["The ideal of life, is for the ideal life." Gu Haibo, economist of Shanghai Urban Economic Society, said that when the house became a kind of inertia behavior, their life "alienation" "You have a group of creating legends of the neighbors, this group in the Chinese property market frequently create legendary Wenzhou people, in the real estate after the new deal ' stopped '.　　This is a recent sale in Anhui advertising language. Yes, famous's "Wenzhou Wife Fry House" recently went to a place is Anhui Huangshan, the local Huizhou District a project built five-star hotels, community-specific kindergartens, such as complete, put ...

Technology company Recruitment has a lot of interesting advertising language, some shocking, some plain, and more from the characteristics of the company's products, the following is the 10 technology giants interesting recruitment advertising language, please enjoy. 1. Google do cold things that matter to do useful cool things Google is cool to know that useful cool things are clearly showing that they are not only cool, but also useful things, which is important. Job Site: Http://www.google.com/about/job ...

June 7, in the early morning, more than 5 million players in a sad mood, "World of Warcraft," the first full stop of the server, which means that the chaos of the "Warcraft agent Right" preliminary break. The temporary closing of the game is the perfect time for competitors to draw on the player. Competitors have been playing these targeted ads, such as Jinshan "a world door closed, a martial arts door opened", Grand "Another world, such as you change", nine City "Two worlds in alternating, nine city New World" and so on, the above several games advertising language called "the World", to Warcraft players have a strong dark ...

"When I talk about potatoes, I'm not just talking about Tudou," he said. 　　"Yang describes the Internet video company he is now in charge of. This March, Youku Potato Group announced the appointment of Yang as Tudou's president. 　　This is the first time since the merger of Youku, Tudou's most important personnel changes. Recently, Yang received an interview with the reporter, told him about adding potatoes. "Everyone is the director of life. "From the state power Company's clerk, to the Internet video Company's president, Yang with his own experience of the potato advertising language ...

How to perfect the diamond culture in 10 words? Reporter recently learned from every Krame, in order to improve the Chinese diamond brand in the world of the right to speak, in 2011 Mother's Day came, every Krame drill opened a grand "one word pull, Diamond beauty praise Global collection activities."　　Each carat promises that once the slogan is adopted, it will be rewarded with a carat bare diamond per gram of Latin American. 1951, Chi JWT for South Africa's famous diamond Enterprises De Beers, "Diamond Heng Long, a perpetual spread" of the classic advertising language, the perfect interpretation of the cultural quality of diamonds-impregnable, attack ...

Coconut Palm brand coconut juice as a specialty in Hainan, sold at home and abroad, coconut juice as the main business of the Hainan Coconut Tree Group in 2011 to achieve output value of up to 3.42 billion yuan, the largest record. In the growing scale of enterprises, the company's products advertising for many years has been subject to consumer criticism-coconut group has been claiming that coconut brand coconut juice as "the world's first", "China a must" controversial, its "state banquet drink" title has been questioned by ordinary consumers , and the Broccoli brand pomegranate juice vulgar advertising language in 2010 aroused outrage, was ordered to stop propaganda. "In fact, with the coconut tree's own strength, completely ...

"Coconut tree" suspected of false advertising coconut Tree brand coconut juice as a specialty in Hainan, sold at home and abroad, coconut juice as the main business of the Hainan Coconut Tree Group in 2011 to achieve the output value of up to 3.42 billion yuan, the largest record. In the growing scale of enterprises, the company's products advertising for many years has been subject to consumer criticism-coconut group has been claiming that coconut brand coconut juice as "the world's first", "China a must" controversial, its "state banquet drink" title has been questioned by ordinary consumers , and the Coconut brand pomegranate juice vulgar advertising language in 2010 aroused outrage, was ordered to stop propaganda ...

Positioning (positioning), in the early 70 's by the famous American marketing expert Reese and Trout, in their view, positioning is the product positioning in the eyes of your future potential customers, so that your business and products become different from others, forming a core competitiveness, can be more clearly established brand, 　　Make the brand a representative meaning, so that consumers have consumer demand, will be the first to think of this brand. Today to share my personal views, the listed well-known brands are simply online browsing, not to these brands do actual exchange, so the view is easy to lose ...

A few days ago, Gado an open letter to Wang Old Ji crown "seriously damaged the healthy development of herbal tea industry" charges. The open letter from "Respect for the rules", "respect for the judiciary", "respect for consumers," said three, accusing the king of the old Kat did not comply with the above three principles. First of all, Gado said is not made out of nothing, but see Gado continuously launched three ads, all suspected false, has seriously violated its own proposed three principles, a great deal of doubt. In the wide drug recovery "Wang old Kat" trademark right after the use of a year, Gado successively three times in the name of herbal tea renamed, Sales, recipes on the big do text ...

In the eyes of customers, the more rare the higher the value of products, noble products, and Noble is the embodiment of high prices. So businesses need to create hunger and thirst. 　　The higher your price is, the more people you buy. 　　"Keep learning from the people who have the fruits!" 　　"To always stand on the shoulders of giants to sum up their own thinking" first step strategic choice, business model: Popular Speaking is the way to make a lot of money. 1, people, not you have the ability to earn how much money, but you have what kind of model can earn how much money. The entrepreneur is the battle ...

Information Times reporter Ye Jing "not the highest, only higher."　　"Use this fashionable advertising language to apply now a a-share of the rate is appropriate." After the year, a-shares continued to oscillate, new shares were break, according to the Giant Ling consulting statistics, break rate of up to 55%. With the spread of the "loss-money effect" of new shares, investors for the "play new" interest is also getting lower, resulting in the IPO rate Zhimakaihua: January 19 issued by the SME Board of new shares million and electric, the net under the rate of up to 40%, to create a medium-sized board new shares under the record rate of the historical record; January 25 issue of new shares Oriental iron ...

By the website called "Small" of the mobile phone Chongqing Evening News yesterday, the public Mr. Liu to Chongqing evening paper 24-hour hotline 966988 reflect, I city a well-known group purchase site appeared on a shocking advertising language, said "small to make life better", let a person see feel very uncomfortable. 　　Yesterday, the reporter opened a link to the website of Mr. Liu found that in this "handle net" group purchase site, select Chongqing Branch, click on "Today's group purchase", you can find this eye-catching promotional ads. Reporter saw, this is a "0 yuan buy mobile phone" promotional ads, participate in ...

"National sales of the leading red pot of herbal tea renamed Gado" This slogan or will become history. Yesterday, Gado in its official website issued a statement, said "will be forced to change advertising." This means that Mr Wang has the upper hand in this "advertising war" for the time being. Multi-station broadcast in connection with the advertisement November 30, 2012, Canton Pharmaceutical group to Cadogan Bao company suspected of false propaganda, constituted unfair competition for the Guangzhou Intermediate People's Court to bring claims million yuan lawsuit. January 31, the Guangzhou Intermediate People's Court issued a decree of injunction, ruled that the Guangdong Gado action temporarily stop using ...

Brokerage SEO SEO Taobao guest cloud hosting technology hall for the first time to buy the host novice webmasters often fall into misunderstandings, a host of parameters by the host provider and exaggerated advertising language confused, resulting in less than desirable host choice. Xiaobian together with the following to open the fog, take a look at the common errors when buying a host it. First, the misunderstanding: the preferred free host World no free lunch, all the virtual host server costs are needed, then the free hosting provider where to get revenue? Select free host is actually on your website ...

First: The trend of traditional marketing no matter in which industry, traditional marketing can not find "potential", mainly in the capital market. If your business model is still the same as the old, production, processing, products, investment, advertising, this routine has become a traditional enterprise, especially the business of large enterprises, closed eyes will dry. Everyone suddenly had a sense of fatigue and found it was not exciting. No matter how successful training, it is difficult to motivate the team morale, this is the biggest problem, this is the traditional industry gilded signs. Any thing, not afraid of small, afraid of no potential. Small Mirejun said, stand on the tuyere ...

Adidas "No Impossible" PK "Li Ning everything is possible"-from the advertising language, see through the west of all kinds of advertising language, belong to http://www.aliyun.com/zixun/aggregation/8041.html "> Sports brands are the most controversial and provocative. And sports brand is not the most interesting ethically do it, but an up-and-comer Adidas "no Impossible" and Li Ning "Everything is possible" controversy many people think that Li Ning is suspected of plagiarism, but Viagra does not agree with this ...

This reporter Deng Quanlen george from Chongqing, Guangzhou "no intention to let the world look up", is Chongqing Marriott International Financial Center advertising language. At the outset, the owner of Marriott International Financial Center may not have thought of a prophecy.　　Some people joked that the 5-year 8-storey building had indeed "no intention of looking up", and that it had become a scar on Wall Street in western China. Bupobri, now, this scar is about to be removed. Its new owner Beijing Hua-Hee International Investment Group (hereinafter referred to as "Hua-hee International") after spending 1.5 billion yuan to take over the uncompleted building, is planning to heavy on its ruins ...