Advertising Market

Revenue is expected to be capped: industry insiders say the search advertising market is slightly better than expected in the first quarter of this year. Despite previous concerns about China's economic environment, it has so far not affected search advertising. In the first quarter, many blockbuster shows appeared on the Archie/pps platform, which helped boost Baidu's bargaining power and revenue. 　　We now anticipate that Baidu's first quarter revenue will reach the company's expected 9.24 billion to 9.52 billion yuan ceiling. Adjusting spending expectations: We have adjusted our spending forecasts for the 2014 fiscal year, especially sales and marketing spending. ...

Absrtact: June 21 News, according to foreign media reports, according to digital marketing company emarketer Monday Forecast report that Facebook this year in the United States to show the advertising market revenue will surpass Yahoo, and Google's market share will grow. June 21, according to foreign media reports, according to digital marketing company emarketer Monday Forecast report that Facebook this year in the United States to show the advertising market revenue will surpass Yahoo, and Google's market share will also grow. EMarketer says Facebook ...

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

According to foreign media reports, the Friday report by IDC, a market analyst, showed that internet advertising spending rose 4.5% to $7.4 billion in the fourth quarter of 2009, its first annual growth last year. In 2009, IDC said, the U.S. network advertising spending accounted for the first 10% of the total advertising market share. 7.4 billion of billions of dollars in internet advertising in the fourth quarter last year set a new record. Karsten Weide, IDC analyst Kasten Wede, wrote: "ebay's fourth-quarter revenue has improved significantly for classified ad growth ...

Absrtact: September 13 News, according to foreign media reports, by 2016, the global game advertising market size will be increased from the 2010 3.1 billion U.S. dollars to 7.2 billion U.S. dollars. DFC FDI, a leading North American market research agency, said advertisers, through the Games ' built-in ads, September 13 News, according to foreign media reports, expect the global game advertising market to increase from $3.1 billion trillion in 2010 to $7.2 billion by 2016. DFC FDI, a renowned North American market Research Institute, said ...

Absrtact: September 2 News, according to foreign media reports, mobile analytics company Flurry published the latest research report, pointing out that mobile advertising is eating up the online advertising market, according to the mobile advertising explosion growth curve, the end of this year is very likely to surpass the Internet advertising market. From September 2 News, according to foreign media reports, mobile analytics company Flurry published the latest research report, pointing out that mobile advertising is eating into the online advertising market, according to the mobile ad explosive growth curve, the end of this year is very likely to surpass the Internet advertising market. As the mobile phone market in these two years grew too fast, every day ...

February 22 Noon News, Wave Gold Rush announced today, will be the first SME customers generally provide network precision marketing services, and launched the "Sell PA" platform. Zhou, president of the wave gold rush, said Wave gold will become a direct channel for enterprises to expand Network Marketing advertising road map preliminary formation China's network advertising market has become mature, search engine and portal advertising has an absolute market share, wave gold at this time choose "after" attack, by the industry observer that is its development "　　Effect of advertising Roadmap "of the initial formation." As early as 2008 years of entrepreneurship, Zhou said, ...

At the Wednesday "Cannes International Creative Festival" Advertising Conference in 2011, Facebook announced that it would form a "customer committee" of 12 members, according to the online edition of the American Marketing magazine advertising era. The Committee will make a variety of constructive comments on issues such as Facebook's online advertising market strategy. Carolyn Everson, vice president of global advertising sales at Facebook, said the committee was Everson by two main categories: the world's largest advertising agency ...

Currently, the global mobile advertising market is booming. Data from eMarketer, a research firm in the United States, shows that global mobile advertising expenditures increased 105% from USD8.76 billion in 2012 to USD17.96 billion in 2013 and is expected to expand to 31.5 billion U.S. dollars. Known as the "Queen of the Internet," Mary Mikel said in announcing the 2014 Internet Trend Report: At present, more and more users surf the Net using smartphones, and the growth of the number of mobile Internet users will only become faster in the future Come faster. ...

A few days ago, a dcci of advertisers and agents of the data show that more than 80% of the surveyed companies are not satisfied with the evaluation of the effectiveness of network advertising methods. Because of the lack of network marketing tools and means, the advertisers are not satisfied with the effect of online advertising. If there is a set of network marketing theory as a support, advertisers to carry out network marketing will have ' according to '. "Sina Marketing Center General manager and East China Branch general manager Ge Jingdong said, as the network advertising market boss, both rich experience, but also to refine standards and methods of the best soil, Sina in the summary and development of network advertising tools and ...

At the Wednesday "Cannes International Creative Festival" Advertising Conference in 2011, Facebook announced that it would form a "customer committee" of 12 members, according to the online edition of the American Marketing magazine advertising era. The Committee will make a variety of constructive comments on issues such as Facebook's online advertising market strategy. Carolyn Everson, vice president of global advertising sales at Facebook, said the committee was Everson by two main categories: the world's largest advertising agency ...

"Before we start talking about CPM, bar ads, and so on, we ask: what do we want to accomplish?" What are advertisers trying to accomplish? Today, the global advertising market is worth 600 billion dollars, only 15% of it is online--from the perspective of the entire advertising industry, we are still in a very early stage. Even digital advertising companies, such as Google, Facebook and Twitter, have an ad market that accounts for only 15% of the global market. "What's the remaining 85%?" What is this part of the advertisement? My answer is ...

Phoenix New Media (Nyse:feng) announced today that the company is responsible for advertising sales of Vice President Ling promoted to the company's executive vice president, the appointment will take effect immediately. Ling in the Chinese Internet and digital advertising market has more than 13 years of experience, in February 2010 to join the Phoenix New media as vice president of advertising sales, she has been a Renren (formerly Oak Interactive Group) North China area general Manager and National Customer Service Center General Manager, responsible for Renren, 　　Mop nets and donews online community advertising sales. Before this, Ling also had in Tenkine and so on.

The following is a summary of the report: House search has become China's leading online real estate platform, in the advertising market share in the dominant position. 　　House-Search listings and E-commerce services have driven the company's business diversification and become a driving force for revenue growth. Potential market: China's online real estate market is far from mature, currently accounting for only 20% to 25% of online marketing budgets, compared with 50% to 60% in the US. In China, house search occupies 2/3 of the online real estate advertising market. With the popularity of the internet and mobile internet, advertisers marketing budget will be from the line ...

Television, radio, newspapers, periodicals and other four traditional media advertising revenue declined overall internet media advertising share rose to 31.5%, showing strong growth momentum after newspapers, periodicals, television and radio media, the annual advertising revenue also fell. 　　Shanghai Industry and Commerce Bureau yesterday released the 2013 "Shanghai Advertising Market Status Report", the report shows that the city's television, radio, newspapers, periodicals and other four traditional media last year, the overall decline in advertising revenue, a total of 8.66 billion yuan, the year-on-year decrease of 7.2%. Since its own report, television and broadcast media advertising revenue first appeared last year ...

Global mobile Internet event GMIC2014 recently concluded at the Beijing National Convention Center, tens of thousands of mobile Internet elites from around the world witnessed the new glory of the mobile Internet! Sun Zefeng, vice president of mobile advertising platform AdSage said at the meeting Cohesion, integration, cross-border mobile advertising will be the future of the three major trends. As market competition intensifies and traditional brand advertisers invest more in mobile advertising, enterprises with strong complementary strengths in the mobile advertising market will join forces to reorganize the industry structure resources and the trend of cross-border interactive marketing will become more and more obvious. "Cohesion, integration ...

With the rise of E-commerce, online advertising has gradually become a competition in the advertising market, but because of the recent Internet industry advertising market chaos, leading advertisers easy to confuse, do not know where to start. It is reported that at this stage, more than 90% of the enterprise customers rely on agents based on simple site rankings and sampling demographic characteristics data to choose the promotion channel. This kind of extensive investment way, not only will cause the enterprise capital waste, at the same time also can not produce very good effect. Recently, the Association letter CEO Qinwen in Wuxi for Unicom executives in the process of training to highlight the system ...

Large data is now the information resources Management College of Renmin University of China Peng Big Data thinking and technology is pounding the line online under the various industries. However, the boom ultimately needs to confront the key issue of how to translate data into value. So far, the only large data-driven large-scale market, is the online advertising market. Online advertising provides two core values for the value of large data: One is the set of technology and product architecture for mining data business value, and the other is the corresponding business ecosystem and data trading logic. Therefore, those who are interested in working with large data related work are not ...

Absrtact: Although the 2013-2015-year network advertising market Size forecast has been lowered, but the network advertising over the TV ads, but only a matter of time. In fact, the time we spend on the Internet, whether through computers, tablets, or mobile phones, has long surpassed the 2013-2015-year network advertising market Size forecast, but internet advertising over television advertising, is only a matter of time. In fact, the time we spend on the Internet, whether through computers, tablets, or mobile phones, has long surpassed television. Ads follow the eye, but wide ...

At present, the network advertising (especially the BANNER advertising) research and use, in fact, can be even more profound, according to the network ads four essential features. Therefore, the network advertising should have some of the upper hand has not yet shown is very thorough, in the network advertising market, a variety of online advertising situation share of the gradual change, we can know this state. For search engine advertising, because in a number of aspects in line with the real characteristics of online advertising, so can be developed quickly, search engine advertising has been from 3 years ago the lack of 5% development to entrenched online advertising ...