Advertising Market

Abstract: With the Lantern Festival Curtain, the Spring Festival evening cake began to be divided into three parties. According to the relevant data, CCTV Spring Festival gala from advertising revenue to copyright sales, such as the absolute monopoly began to weaken, more than 20 local satellite TV has emerged in the advertising market, and video sites in which Rob with the Lantern Festival Curtain, "Spring Festival Gala Cake" began to be divided into three parties. According to relevant data, CCTV Spring Festival gala from advertising revenue to copyright sales, such as the absolute monopoly began to weaken, more than 20 local satellite TV has emerged in the advertising market, and video sites in which to grab a cup of soup. Local satellite TV, although in the Snake Spring Evening gala or Central ...

At present, the main trend of internet advertising market, from the way of procurement, is programmed to buy.  But pay attention to programmed purchase is not equivalent to RTB (real-time bidding system), the front of a reply directly to the two equals, is not appropriate. In fact, programmed buying is a RTB, RTB is a form of programmatic buying, and now hotter is another form, called the model of privatisation (PMP). Their main difference is: Programmed purchase refers to through the computer programs and algorithms to automatically complete the flow of procurement and optimization of the adoption of buyers ...

The following is a summary of the report: House search has become China's leading online real estate platform, in the advertising market share in the dominant position. 　　House-Search listings and E-commerce services have driven the company's business diversification and become a driving force for revenue growth. Potential market: China's online real estate market is far from mature, currently accounting for only 20% to 25% of online marketing budgets, compared with 50% to 60% in the US. In China, house search occupies 2/3 of the online real estate advertising market. With the popularity of the internet and mobile internet, advertisers marketing budget will be from the line ...

Absrtact: The rise of various new technologies makes the division of advertising industry more refined, technology companies are playing an increasingly important role in the advertising industry, they like a knife, stabbed into the industry. Third-party data monitoring companies are pure technology companies in this line of the rise of various new technologies to make the advertising industry chain division of labor tends to refinement, technology companies are advertising industry plays an increasingly important role, they like a knife, stabbed into the industry. Third-party data monitoring companies are a sample of pure technology companies in this industry. "Our presence makes advertisers more of an internet advertising market ...

Commercial News (intern Li Hongqi reporter Guoshehong) domestic mobile internet advertising market distance from the total outbreak how far? This is a topic of concern to the industry. Despite the slow pace of wireless network infrastructure, the development of the mobile internet advertising market has added a variable. But in the field of Internet advertising for many years the Tencent search advertising Platform Department general manager Gen Weipeng still on the mobile internet advertising market full of confidence. "The next online advertising revolution will be on the mobile internet. 　　"Recently, in 2012 Tencent effect marketing China Nanjing railway Station activities, Gen Weipeng said." Move each other ...

According to foreign media reports, Google (Weibo) is developing a number of large data products to help advertisers analyze and assess the efficiency of their advertising activities, this is not a news, but Google believes that the market area of development potential is very large, it is possible to reach hundreds of millions of of dollars. According to Morgan Stanley analyst Scott de Vite Scott Devitt, Jordan Monahan (Jordan Monahan) and Nissentforma (Nishant Verma), Google believes that large data products have great potential for development, the size of the market is likely to reach ...

Absrtact: The annual CCTV advertisement bidding will be lively and still. However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market to dominate 20 years, also had to start to compromise. Yesterday (November 18) held the CCTV 2014 gold resources of the annual CCTV AD tender will be lively and still. 　　However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market for 20 years has also had to start "compromise." Yesterday (November 18) held the 2014 gold resources of CCTV ...

In the horizontal view, in 2013, the network will definitely enter the overseas market. Amy Network investment itself is overseas, the first advantage of overseas market is the ability to pay. Second, the wireless advertising market mature. Third, the network itself and overseas operators, Channel business partnership is better. At the same time, another product "Social SDK", 2013 focus on the developer market to the force, in the face of all users, to help developers have formed mobile phone application products socialized. Talking about the current construction of the app market, Jian said, from the domestic layout, one is specialized ...

For the current Internet industry, Sina Weibo is undoubtedly the most popular information publishing and exchange platform. Continuous online micro-task, information flow advertising platform, in the micro-blog content to push advertising information, Sina Weibo in commercial advertising on the pace of gradually accelerated. 　　In the profit model has not been clear, empty flow can not be effective in the plight of the situation, Sina Weibo through the rectification of marketing market, the introduction of bidding ranking system, Amnesty grassroots large series of measures, began in the advertising market formal test water. Follow the search engine bidding ranking system "never turned off ...

Absrtact: November 20 Afternoon news, the 2014-year mobile Marketing Discussion summit held in Beijing today by the multi-League, China-lit and second-hand system. At the summit, the head of the mobile advertising companies in 2013 that the domestic has been able to see mobile advertising November 20 Afternoon news, by the UNITA, China-lit and second-hand system jointly organized the "2014 Mobile Marketing Combat Research Summit" held in Beijing today. At the summit, the head of the mobile advertising companies all think that the 2013 domestic has been able to see the outbreak of mobile advertising ...

Absrtact: The annual CCTV advertisement bidding will be lively and still. However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market to dominate 20 years, also had to start to compromise. Yesterday (November 18) held the CCTV 2014 gold resources of the annual CCTV AD tender will be lively and still. 　　However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market for 20 years has also had to start "compromise." Yesterday (November 18) held CCTV 2014 ...

The rise of various new technologies to the advertising industry chain division tends to refinement, technology companies are advertising industry plays an increasingly important role, they like a knife, stabbed into the industry. Third-party data monitoring companies are a sample of pure technology companies in this industry. "Our presence has made advertisers more agreeable to the Internet advertising market and began to invest more." "Second hand system CEO Wei Wei said. Second hand system is a third-party advertising technology companies to help advertisers and their agents, network media to evaluate and optimize the effectiveness of digital advertising, improve the return on media investment. Procter and Gamble, Microsoft, delicious ...

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

Internet New Media advertising has been crowding out the space of traditional advertising, in the data released by the advisory published in the 2012 China network advertising market size reached 75.31 billion yuan, over the size of newspaper advertising, compared with the previous year's growth of 46.8%, is expected to reach hundreds of billions of ads in 2013 network advertising. The marketing strategy of luxury goods has also changed the traditional road, the luxury brands are aware of the influence of internet marketing, but also began to transfer from traditional media such as paper to the Internet and other new media to reach their target audiences. From luxury interact ...

Recently, the domestic media dissemination Agency group has issued the 2013 and 2014 forecast reports on the Chinese media industry. Compared to Nielsen's recent global advertising industry report, China's media advertising industry trends in line with the global trend, in which internet advertising growth is higher than the global average. The following are the core data in the group's report: The growth of Chinese media advertising market expenditure: Forecast for 10.7% in 2013 and 11.8% for the whole year of 2014. • TV advertising Increase: 2013 full ...

The annual CCTV AD tender will remain lively. 　　However, in the face of the impact of new media on traditional advertising business, CCTV in the Chinese advertising market for 20 years has also had to start "compromise." Yesterday (November 18) held in 2014, the CCTV Gold resources advertising tender, the new media become the main push products. 　　CCTV Advertising Management Center deputy Director Haiming Public said this year launched 67 new media products to achieve corporate TV screen and computer, mobile phones and other multiple-screen, multi-channel communication interaction. In this respect, brand strategy expert Li Guangdou told the Daily economic new ...

Currently, the global mobile advertising market is booming. Data from eMarketer, a research firm in the United States, shows that global mobile advertising expenditures increased 105% from USD8.76 billion in 2012 to USD17.96 billion in 2013 and is expected to expand to 31.5 billion U.S. dollars. Known as the "Queen of the Internet," Mary Mikel said in announcing the 2014 Internet Trend Report: At present, more and more users surf the Net using smartphones, and the growth of the number of mobile Internet users will only become faster in the future Come faster. ...

Q1 the whole core development of Chinese search engine is influenced by the factors of Spring Festival holiday, quarterly page requests corresponding to the scale of the quarter began to fall search advertising accounted for the overall proportion of online advertising began to rise, the effect of marketing favored by the quarterly common factors and Google's occasional events to reduce the size of the market revenue of various search brands to visit each other, The knowledge search receives the user to favor the market concentration degree to be "two sides": The Revenue market concentration degree has risen; the request concentration degree has declined 2010q1 Chinese search engine overall market situation ...

Absrtact: Although the 2013-2015-year network advertising market Size forecast has been lowered, but the network advertising over the TV ads, but only a matter of time. In fact, the time we spend on the Internet, whether through computers, tablets, or mobile phones, has long surpassed the 2013-2015-year network advertising market Size forecast, but internet advertising over television advertising, is only a matter of time. In fact, the time we spend on the Internet, whether through computers, tablets, or mobile phones, has long surpassed television. Ads follow the eye, but wide ...

Change: Target prices rose from 62.1 US dollars to 74.1 U.S. dollars Sina's second-quarter performance was solid, largely due to improved commercialization of micro-blogging and operating leverage that boosted profit margins. -Earnings exceeded expectations: Sina's second-quarter sales were 157.5 million U.S. dollars, up 20% from a year earlier, compared with the upper limit of Sina's previous range and our previous expectation of 4% to 5%, mainly because of the steady pace of the commercialization of microblogs and the revenue from one-time MVAs (mobile value-added services) sales. Not according to the United States General accounting standards, Sina second quarter every ...