Advertising Market

According to the first quarter of the search engine market data show, Q1 in China's search engine market, revenue scale of about 1.91 billion yuan, an increase of 46.5%, the chain down 3.1%. Quarterly common factors and occasional events will jointly pull down the market. Q1 in the Chinese search engine market scale decline is the reason is: first, by Q1 Lunar New Year holiday impact, the user network access significantly reduced, Pay-per-click Search Engine advertising revenue to reduce; second, Q1 Google China to transfer service domain name to Hong Kong (goo ...

Abstract: With the Lantern Festival Curtain, the Spring Festival evening cake began to be divided into three parties. According to the relevant data, CCTV Spring Festival gala from advertising revenue to copyright sales, such as the absolute monopoly began to weaken, more than 20 local satellite TV has emerged in the advertising market, and video sites in which Rob with the Lantern Festival Curtain, "Spring Festival Gala Cake" began to be divided into three parties. According to relevant data, CCTV Spring Festival gala from advertising revenue to copyright sales, such as the absolute monopoly began to weaken, more than 20 local satellite TV has emerged in the advertising market, and video sites in which to grab a cup of soup. Local satellite TV, although in the Snake Spring Evening gala or Central ...

Recently, the 2nd China Advertising Technology Summit 2014 ended successfully in Beijing. Zhou Yiubai, CEO of Youyi Inter-company, expressed his feeling that the two views of this conference gave great inspiration to him. First, digital marketing has become the most important marketing channel. Second, Programmatic purchase has become the most important driving force in the development of Internet advertising. Youyou Interworking CEO Zhou Wenbiao market began to point to digital Earlier this year, Haier canceled off-line budget, the Internet has become the main channel of communication; the world's largest advertiser Procter & Gamble, digital marketing has also been their most important means of transmission. In general, this year ...

According to foreign media reports, the market research company comscore data Facebook, in the first quarter of this year, in the display of advertising volume, for the first time surpassed Yahoo and Microsoft, banner ads related to the number of more than any other network distributors. In the first quarter of 2010, Facebook displayed about 176.3 billion display ads on its website, accounting for 16.2% of total sales, Yahoo and Microsoft, respectively, showing 131.6 billion and 60.2 billion display ads, ComScore said. But this data does not include Yahoo and micro ...

March 3 News, today, Beijing Lefoute Hundred Network Technology Co., Ltd. (stock code 430081, referred to as "Lefoute Bai") officially landed in Shenzhen Stock Exchange new Sanbanxi, became the 81st company listed in the new Sanbanxi, which is also the first vertical Internet in the field of new Sanbanxi listed enterprises. It is reported that Lefoute Bai was founded in September 2007, the main vertical internet media business. Including mobile phone china and automotive reviews network. After more than 3 years of development, Lefoute Bai from a vertical internet media company to an Internet media platform based on the daily to millions of users to provide ...

Summary: No profit model, no income, rely on VC investment to support, this way of life is certainly fragile. This is a comment by a mobile internet watcher on the Tiger sniffing web. As with most mobile internet segmentation areas, mobile reading by the industry and "no profit model, no income, rely on VC investment money to feed, this way of life is certainly fragile." "-This is a comment by a mobile internet watcher on the Tiger sniffing network. Like most mobile internet segments, mobile reading is being interrogated by industry and commentators in the business model. ...

This has sparked the opinion of many entrepreneurs in the emerging mobile internet sector. "There is less advertising on the mobile terminals, but the advertising value is not necessarily reduced." "The CEO of the app developer, Liu Chunwo, believes that more and more people have more and more smartphones. Edersch CEO Zhaohui told reporters that, from the global experience, mobile advertising as a representative of advertising will be a rapid development. Small-scale high run Dcci general manager Yanping pointed out: "Baidu in mobile search accounted for about 40%, lower than the PC 30%." Although the current Baidu new search traffic mostly from mobile ...

Huang Yuan Huang Yi mobile advertising industry has been criticized the "black box" issue, is expected to be completely broken. The signal comes from the first mobile advertising federation in China that aggregates BAT (Baidu, Ali and Tencent), the China Digital Marketing and Services Industries Alliance ("the Alliance"). In contrast to the sluggish mass movement of the traditional advertising industry, internet advertising has undergone rapid changes in a short period of time since the advent of the Internet. In particular, mobile advertising has seen rapid growth under the wave of the mobile Internet. However, due to lack of industry standards, And advertisers worry. Hidden behind the growth of Analysys data significant ...

Is there a bubble in the share price of Chinese internet companies? I think if the future is not innovative in the business model, or rely on advertising, then the market value of Chinese Internet companies have been overdrawn for many years of growth, the bubble has formed. China's internet companies are many, overseas listing is also many, but the business model of making money is not much, mainly advertising and games. From advertising revenue, 2010, Sina's advertising revenue accounted for 70% of the total income, and Baidu's income is almost 100% from advertising. And the recent listing of Youku and everyone also rely mainly on advertising as the main ...

Guide: Smart watches are becoming the next category of new equipment in the computing field. Currently, the proportion of consumers with wearable equipment (including exercise wrist bands and smart watches) has reached about 15%. Several market forecasts data show that the upcoming Apple Watch will greatly promote the popularity of smart watches. According to past experience, this trend will certainly arouse the attention of advertisers. Smart watch Timeline:-2104 Google launched the Android Wear operating system, has been introduced by a number of technology manufacturers or about to launch the smart watch-oriented wearable equipment, ...

Summary: Portal mode is a big hassle. As the Internet companies have released the first quarter of 2012 earnings, the traditional significance of the four portals of the report, let the observers issued such a sigh of regret. According to earnings, Sina, the head of the portal, has a big problem with advertising revenue, which is only 9 higher than last year. "As Internet companies have released the first quarter of 2012 earnings, the traditional meaning of the" four major portals "report, let the observers send such a sigh of regret. Earnings show, the first portal of Sina, advertising revenue compared to last year only increased 9%, Sohu is going ...

"Last year we signed a total of 480 million contracts with Bureau, with a loss of more than 100 million." 　　Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. 　　Zhiqiang is the chairman of Yongda Media, the former is the outdoor media advertising business, the 2012 Railway media market tender, Zhiqiang teeth spent nearly 500 million won high-speed train and station billboards and other high-speed rail media resources, a leap into high-speed rail commercial advertising the largest operator. However, after only one year, Zhiqiang was dumbfounded. Zhiqiang admission high-speed rail media encounter is just the whole industry ...

With the development of the mobile Internet, the concept that has already been parsed on the traditional Internet does not seem to apply anymore. If the current mobile Internet does not have a dominant situation, it seems there is no possibility of this situation, which is different from the traditional Internet. Does that mean that everyone has the chance to find their own destination in this area? Recently, the "outbreak" has been hyped by the industry, just as the heat of big data is about to cool down, once again detonated everyone's enthusiasm for big data. The author of this book, Professor Barra Brasil, makes people see another harmonious, orderly and beautiful peach ...

In the daily link to the Silicon Valley, the most fresh information! The "Silicon Valley" here refers to the typical and innovative business representatives abroad. 1. Tesla upgrades the production line introduced by robot <http://www.cnbeta.com/articles/322685.htm> he recently announced that it would close its factory in Fremont, Calif., where it made 22,000 Tesla cars in the last fiscal year. But the factory is not permanently closed, but only closed for 2 weeks to upgrade the current production line and introduce more machines ...

Change: Target prices rose from 62.1 US dollars to 74.1 U.S. dollars Sina's second-quarter performance was solid, largely due to improved commercialization of micro-blogging and operating leverage that boosted profit margins. -Earnings exceeded expectations: Sina's second-quarter sales were 157.5 million U.S. dollars, up 20% from a year earlier, compared with the upper limit of Sina's previous range and our previous expectation of 4% to 5%, mainly because of the steady pace of the commercialization of microblogs and the revenue from one-time MVAs (mobile value-added services) sales. Not according to the United States General accounting standards, Sina second quarter every ...

Absrtact: Beijing time August 14 Morning News, Morgan Stanley released its research report today, the Nasdaq:sina of Sina (Equal-weight) 's stock rating remain unchanged, the target price from 62.1 U.S. dollars to 74.1 U.S. dollars. The following is a summary of the report: Beijing time August 14 Morning News, Morgan Stanley published a study today, will Sina (Na ...

With the rapid development of E-commerce in China, network advertising prices also rose very fast, electric business enterprises can hardly afford, advertising prices generally rose 30%, Baidu and the portal more exaggerated the rise of the 40%~50%. 　　In order to and the rising advertising price confrontation, earlier this year, Dangdang stopped advertising on Baidu, Jingdong Mall also publicly said that advertising costs will be reduced by 50%. Need to be noted that the claim to reduce advertising costs Jingdong mall has put a high price of the CCTV Golden segment ads. Obviously the face of soaring internet advertising prices, real ...

It is reported that recently search engine marketing (SEM) company Adsage (Edersch) in Beijing issued a real-time auction mobile advertising platform-Ed polymerization platform. Most people may not be aware of the fact that the term bidding, in fact, the so-called real-time bidding, that is, the use of Third-party technology, in many Web sites to evaluate user behavior and bid the bidding technology. It is understood that the newly released Ed polymerization platform integrates Mobisage, Admob, and many other mobile advertising platform resources. Edersch CEO Zhaohui said that the current real-time bidding has ...

Industry leaders continue to regard music royalties as the most important, as the only future of artists ' income. However, the fate of the commercialization of music remains uncertain. Some people think our goal is simply to send the artist's music to consumers ' ears. Others believe that consumers should continue to pay for music services. However, the subscription model is unlikely to be the only way for the music creators to continue to receive compensation, whether they are contract musicians or independent musicians. According to the American Record Industry Association (RIAA) data shows that American music ...

Absrtact: The following is the full text of the article: The Sleeping Giant in the advertising industry, Amazon has a resounding nickname sleeping giants. The name is due to the huge amount of shopping data that the world's largest Internet retailer collects, and is read in the eyes of many marketers: The Sleeping giant in the advertising industry, Amazon has a big nickname-"Sleeping Giants". The reason for this is that the vast amount of shopping data gathered by the world's largest Internet retailer has incalculable potential in the eyes of many marketers. Now, "The Sleeping Giant" seems ...