Advertising Market

According to foreign media reports, market research company IDC local time published a report in Monday predicted that by 2015, the number of Internet users through mobile devices will be more than through the desktop PC and other fixed devices online Internet users. One of the underpinnings of IDC's bold forecasts is the rapid growth in smartphone sales over the past two years. IDC predicts 2015 global smartphone shipments will be close to 1 billion. IDC also expects sales of Tablet PCs to explode in the coming years. IDC predicts that between 2010 and 2015, U.S. wireless equipment sales will grow by 1 a year ...

Summary: Check the latest quotes Beijing time March 10 Evening News, Morgan Stanley today issued an investment report to give SouFun stock (Nyse:sfun) Overweight initial rating, the target price set to 120.90 U.S. dollars. 　The following is a summary of the report: Search room has become China's leading view of the latest market Beijing time March 10 Evening News, Morgan Stanley today issued an investment report to give SouFun stock (Nyse:sfun) "overweight" initial rating, the target price set to 120.90 U.S. dollars. ...

Chinese Internet companies listed in the United States, the recent year, the price of a lot of jump, a lot higher than the same period, the stock valuation expensive surprising. 　　Is there a bubble in Chinese internet? 　　Recently, the bell in The Wall Street Journal column published titled China Internet: Looking at bubbles from advertising, the article said, "If there is no innovation in the business model, still so dependent on advertising, then the market value of Chinese Internet companies can be said to be overdrawn for years of growth, the bubble has slowly formed." Is there a problem with this judgment?

[IT168 Information] Recently, the reporter from the Station 900 (www.zhan900.com) official website learned that, in the beginning of the success of the year after the full online communication effect marketing model, station 900 team aimed to help the website construction company to save the promotion cost, innovative launch site building business opportunities trading platform-" 　　Buy Info "module. It is understood that there are many web site construction companies have such a phenomenon: put a huge cost of promotion to contact the potential customers, really talk about the order of the customer is only a small part of the success of each new order to obtain the cost of at least a few ...

Summary: 2012 is doomed to be an extraordinary year, the legendary end of the century has not come, China's GDP growth rate fell to 7.8% again, but Baidu's full-year revenue resolutely exceeded the CCTV's advertising revenue, making it easy to think of the interconnected 2012 doomed is an extraordinary year, The legendary end of the century has not yet arrived, China's GDP growth rate fell to 7.8% again, but Baidu's full-year revenue resolutely exceeded the CCTV's advertising revenue, making it easy to think of internet advertising in the 2011 super ...

Fung's comedy "private custom" in the Lunar New Year file as scheduled, the hot scene as always, however, out of the theater, mixed reviews, especially hidden film "implanted advertising" has become a hot topic. In the modern society where advertisements are ubiquitous, is "implantable advertising" a "cramming" promotion popular with the public? Or is it an optimization product of the rebirth of nirvana in the eyes of advertisers? All of the brands are suitable for this transformation and for mass memory Still fresh? What kind of "implantable advertising" can really be implanted in the hearts of the public? With these questions, let us explore the "implantable advertising", from the observation of the classic ...

Absrtact: Youku CEO Koo and Archie CEO gong in unison will 2013 positioning mobile video commercialization of the year. The first year of commercialization, simply understood as making money in the early years, means that both of them will be advertising when the user is holding a cell phone or tablet watching the video. Archie CEO Koo and Archie Art CEO Gong in unison will be 2013 positioning "mobile video commercialization of the year." The first year of commercialization, simply understood as making money in the early years, means that both of them will be advertising when the user is holding a cell phone or tablet watching the video. Archie is more daring than Youku, already in the hit show ...

2014 CCTV gold resources of the CCTV bidding has ended, from the results, the Internet bat three tyrants three missing one, Ali shot the most generous, its cat contributed 180 million, Tencent also contributed 40 million, but Baidu disappeared. 　　As China's internet pillar of the Iron Triangle, bat has always been to follow each other, this time Baidu was absent. Careful analysis of the reasons for the absence of Baidu is not difficult to understand from a global perspective, Internet advertising has been gradually catching up with traditional media advertising: in the United States, Google's advertising revenue has exceeded all the U.S. paper media advertising collection ...

News (reporter Yong) 29th, 2012 Tencent effect marketing China line activities arrived in Jinan, attracting more than 500 entrepreneurs to participate. Tencent Mobile Internet business Group President Assistant, mobile Internet Business Group Office general manager Leluping, interviewed by the Economic Herald, said that the wireless advertising market and the traditional internet advertising market compared to the ratio is still very low, but the traditional internet to the mobile Internet transition trend has become increasingly obvious. 　　The process of migrating traditional Internet users to mobile Internet also drives the transition from traditional network marketing to mobile. The size of Chinese mobile phone users has reached 3 ...

Absrtact: At the beginning of June, Baidu Alliance summit, Li said: Mobile terminal advertising value will decline, because the mobile phone screen is much smaller than the PC, people use mobile terminals fragmented, so that their advertising space is much smaller. This provoked many new mobile internet entrepreneurs in early June, Baidu Alliance Summit, said: "Mobile terminal advertising value will be reduced, because the mobile phone screen is much smaller than the PC, people use mobile terminals fragmented, so that their advertising space is much smaller." "This has sparked the opinion of many entrepreneurs in the emerging mobile internet sector. "There is less advertising on mobile terminals, but the value of advertising is not ...

Absrtact: This is the third part of the dialogue Flipboard founder and CEO Mike McCue, and the final section and the full interview video will be released in the recent days, welcome to continue to maintain attention. The first and second sections of the interview are available for viewing. In the beginning to talk about CPM, bar ads, etc. this is the third part of the dialogue Flipboard founder and CEO Mike McCue, and the final section and full interview video will be released in the recent days, welcome to continue to maintain attention. The first and second sections of the interview are available for viewing. ...

"Guide" Tencent QQ computer Butler and 360 security guards have advertising filtering function, a key to open, have directly shielded the personal website Baidu Alliance and Google AdSense ads, however, they do not support the Filter Sina Portal home page ads, and do not support filtering Youku and other video site ads, 　　This means that personal sites are best bullied. According to BusinessInsider, Google paid Adblock plus fees to keep its ads from being intercepted. AdBlock Plus launched a ...

Big data has become the hottest topic in recent years, from the New York Times to Harvard Business Week (Harvard Business Review), which has been featured this year, and now it's blown from the west to the east, Marketing magazine 　　(Marketing Magazine) recently asked me about the idea of shuffling the global advertising market with big data. Today, the global online advertising market is very strong. The United States and China are particularly prominent, both of which have the world's largest ...

Abstract: According to foreign media reports, according to the advertising market Brilig Vice President Paul Simino (Paul Cimino) said that the tracking function of cookies up to 5 years of life can live. "I think it will take another 5 years to kill cookies," Simino said. At that time, it will be like birdsong according to foreign media reports, according to the advertising market Brilig Vice President Paul Simino (Paul Cimino), the tracking function of cookies up to 5 years of life can live. Simino said: "I think, but also ...

Absrtact: Last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million. Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, formerly the outdoor media advertisement of the expressway "last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million." 　　Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, the former is the outdoor media advertising business, 2012 iron ...

Chapter Three: The brand marketing strategy in the network Age: interactive participation with the development of the network, people get more and more channels of information, people no longer satisfied with the traditional didactic mode of information dissemination, but rather through the "on-demand" information dissemination mode based on personal interests to information. At the same time, the development of software technology, so that people accurate access to information of interest to individuals, shielding irrelevant information is more and more easy to achieve, in such a marketing environment, the traditional "strong push-type" brand marketing communication model must encounter obstacles to information access, people on the rigid push-type ads show different degrees of boredom and exclusion ...

Absrtact: Two years ago plunged into the exit China turmoil, this year again suffered music business shutdown, during the 360 search in Baidu was also repeatedly lying in the gun, Google in China seems to have been living in the shadow of the retreat. This is an embarrassing reality. Kai-Fu Lee fell into the "exit China" Storm two years ago, this year again suffered music business shutdown, during the 360 search in Baidu was also repeatedly "lying on the gun", Google in China seems to have been living in the shadow of "losing". This is an embarrassing reality. Kai-Fu Lee, has advocated the localization of Google Pioneer figures, to be resigned ...

According to foreign media reports, local mobile search and advertising network Xad local time in Wednesday announced a new round of financing to raise 4 million of dollars. Xad wants to maintain a 20% per month growth rate and occupy the national market. Xad said the company would use the funds to expand its technology platform, management and local mobile advertising business. XAD was founded in 2001, the founder of Dipansu Shama (Dipanshu Sharma). Xad has repeatedly stated that its goal is to create a scalable local mobile advertising platform to become "the local mobile advertising field ...

The subway is especially popular among white-collar business people. Subway passengers tend to be young, highly educated, and have high incomes, and are the main consumers. 　　CMMS2010 Spring data show that in 25-35 years old, university undergraduate, monthly income of more than 6000 white-collar workers, 62.3% of the average weekly subway more than 5 times, they are the backbone of the city, not only has a strong consumption capacity, but also work and life circle of opinion leaders. Beijing Subway advertising market is basically now in Germany and China full range, in the new ads appear a lot of not ...

2007 China Network http://www.aliyun.com/zixun/aggregation/17578.html "> The new characteristics of the advertising market, the past year or the development of the past decade, in fact, there are traces to follow." Related rows and data two trajectories, one is correlation. We are still following this basic principle in the planning of online advertising campaigns. Relevance makes marketing activities and consumers have a better correlation, so that consumers identify with our activities, and into activities, recognize the brand, ...