Advertising Marketing

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The three major carriers are required to greatly reduce marketing expenses

Sina Technology News July 10 news, for the three major operators were asked to greatly reduce the marketing costs of the specific implementation of the matter, informed sources said that this will handset manufacturers, users purchase gifts to send a great impact, but with the user Package tariff subsidies have nothing to do, therefore, the three operators up to tens of thousands of packages have no effect. It is reported that SASAC requires that the three major operators substantially reduce tens of billions of marketing costs while specifying what costs, including subsidies for mobile phone manufacturers, including media advertising marketing costs, including the use of physical gifts to users subsidies. Take the subsidy of real user as an example ...

Crowd oriented advertising marketing technology is the core competitiveness

With the innovation of technology and business model, advertising spread in many ways to improve accuracy. The unique point of crowd real time bidding (RTB) is to subvert the focus of advertising transaction mode, from "Media advertisement position" to "crowd".   On the internet, the demand side platform (DSP) directly to the target audience, to avoid the media itself and the main target audience differences, thus greatly enhancing the advertising channels of effectiveness and efficiency. In fact, advertisers in the production of Http://www.aliyun.com/zixun/aggregati ...

Decrypt new search marketing strategy

From the marketing point of view, the search engine is a rapid field, it created the Chinese traffic first website Baidu, while creating a lot of new application platform, such as http://www.aliyun.com/zixun/aggregation/35951.html "   > Web search, keyword-based search, and even current community-based applications. For advertising marketing, a core goal is to serve the demands of advertisers. Although the search engine rapid, but the advertisement Advocate's request has never changed ...

Completed his 13 year-end summary and 14 New Year's plan

I believe many people have completed their 13 year-end summary and 14 New Year's plan.   Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14.   The seventh 21st Century International Advertising Summit will be held in Qingdao from February 26, 2014 to 28th, have you heard? 21st Century Advertising International Summit has been committed to strengthen the Chinese advertising and marketing enterprises in the cooperation between the bridge to build contacts, create industry alliances. Advertising marketing for the industry's great prosperity, great development plays an active role. After seven years of quenching, 21 ...

Spring Festival Evening Internet corporate screen, into the Internet ad special

Tencent's "step forward, love clearer"; Millet's "Millet mobile phone, for a fever"; Cheetah browser "Cheetah, buy tickets fast, surf the internet faster"; During the Spring Festival this year, many internet companies in China have spent huge sums of money on CCTV TV commercials. And behind this upsurge, the competition of the Chinese Internet industry to transmit the advertising campaign is increasingly escalating. The Spring Festival Gala has been the "play" of corporate advertising marketing in recent years. In the year before the Spring Festival Gala advertising period, 360 mobile phone guards, Jingdong logistics, Cheetah Browser, Tencent micro-letter, millet hand ...

A mixed blessing: advertising marketing won the media gene surplus

Abstract: Aged (micro-bo) early reporters, editor of the identity, gave Van Gogh's distinctive media genes. This not only brings a good advertising planning, successful brand positioning, but also to a certain extent, for every customer's marketing too much and do not understand the brand is responsible for, more aging (micro bo) early reporters, editor-in-chief identity, gave Van Gogh's distinctive media genes. This not only brings a good advertising planning, successful brand positioning, but also to a certain extent for the marketing of the excessive and do not understand the brand to create responsibility, more can be explained in the service and quality of the double standards. Han and Dan "all ...

Advertising agency leaks "Halo" series is the two trilogy

(Compiled/applies will) at the recent New York anime show, the industry's well-known Cross-media advertising marketing company Starlight Runner on the scene to show the Microsoft commissioned them to produce the "Halo" series of Cross-media Promotion program.  According to Jeff Gomez, chief executive of Starlight Runner, the new "Halo" series will be the two "trilogy" slated for Development in 2012 and 2013, with a "halo" animated film to be launched in 2014. Then the reporter to the Microsoft side ...

Internet advertising over billions will be super TV: The Future pillars of electric dealers

The future of electricity will form pillars pattern, Taobao-Beijing-east-Tencent into a platform of three poles, internet advertising marketing over billions of ultra TV. This is the Dcci Internet Data Center, published today in Beijing, "Forecast2013: China e-commerce Blue Book" On the future development of the electric business forecast. It is reported that China's e-commerce is going to the tipping point, users, markets, operating key elements of continuous change, some of the electric business enterprises will gradually profit, into the development of "singularity", experienced 2010 and 2011, after the advertising campaign, 2012, the main theme of the electricity market.

Admind provides accurate internet advertising services

Traditional advertising mode, usually the media for the position of advertising marketing, that is, advertisers/advertising agents through the selection of the target audience browsing habits of the media, advertising to the media, in this mode, a large part of the ads to the target audience exposure. So, we often listen to advertisers say, "I know that half of the advertising fee is wasted, but I do not know which half is wasted." How to effectively improve the effect of promotion, how to improve the accuracy of advertising delivery? More and more advertisers in advertising, the effect of more and more emphasis on advertising, advertisers also require ads in the launch can be different ...

Keep you waiting! Seventh 21st Century International Summit on advertising

Absrtact: 2013 has become a past style, I believe many people have completed their 13 year-end summary and 14 New Year's plan. Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. The seventh 21st century International 2013 has become the past, I believe many people have completed their own 13 year-end summary and 14 New Year's plan.   Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. Seventh 21st century International advertising international peak ...

2013 Digital Marketing Trends 10 point Outlook Big Data into the core

Digital Marketing Magazine March 25 reported that the core of digital marketing is precision and interaction, the key is to provide measurable marketing results to enhance the advertising marketing return on investment (ROI). The combination of big data and big ideas will significantly enhance accuracy and interactivity, bringing measurable marketing effects and efficiencies to advertisers. 1. Large Data + Big idea: digital marketing is the core of precision and interaction, the key is to provide measurable marketing results to enhance the advertising marketing investment return (ROI). The combination of big data and big ideas will significantly enhance accuracy and interactivity, giving ...

The difference between soft cultural marketing and hard cultural marketing

Abstract: Hard culture advertising marketing such as McDonald's I love it!; The taste of 100 rays of the sun in Victoria's soy milk; the one thing that all these advertising marketers have in common is to put their product features or images in a hard culture mode of hard cultural advertising marketing like McDonald's "I love it!";   The "100 rays of Sunshine" of Victoria's Soy milk, and the advertising that the company has made for its flying silk, all of which are in common with the marketing of their product features or images to consumers in a hard cultural mode. But he ...

What's the reason for your social marketing?

Absrtact: @NTA Lepoaifi's annual awards in Nanjing, I paid particular attention to several 4A executives in the advertising and marketing community, who expressed the need for social marketing. I am from the local media, all the way to become a PR company, the author: @NTA Lepoaifi in Nanjing held the annual awards event, I pay special attention to several in the advertising marketing industry famous 4A executives, the need for social marketing statement. I am from the local media person, a ...

Cognitive blind spot in soft-text marketing

Abstract: Hard culture advertising marketing such as McDonald's I love it!; The taste of 100 rays of the sun in Victoria's soy milk; the one thing that all these advertising marketers have in common is to put their product features or images in a hard culture mode of hard cultural advertising marketing like McDonald's "I love it!";   The "100 rays of Sunshine" of Victoria's Soy milk, and the advertising that the company has made for its flying silk, all of which are in common with the marketing of their product features or images to consumers in a hard cultural mode. But he ...

What do you mean by social marketing?

Absrtact: @NTA Lepoaifi's annual awards in Nanjing, I paid particular attention to several 4A executives in the advertising and marketing community, who expressed the need for social marketing. I am from the local media, all the way to become a PR company, the author: @NTA Lepoaifi in Nanjing held the annual awards event, I pay special attention to several in the advertising marketing industry famous 4A executives, the need for social marketing statement. I am from the local media person, a ...

Le View announces global strategic cooperation with Microsoft to build video cloud Platform

Absrtact: 18th, the company announced a global strategic partnership with Microsoft, the use of Microsoft Technology-based Azure Public Cloud to the video cloud computing services and Windows Azure Media Services to build a global video cloud platform. In the future, the two sides will also be in advertising marketing, Chi-Lok 18th announced a global strategic partnership with Microsoft, the use of Microsoft Technology-based Azure Public Cloud to the video cloud computing services and Windows Azure Media Services to build a global video cloud platform. In the future, both sides will also be in advertising marketing, intelligent hardware 、...

Take you up and see how the micro-business is doing MLM.

Ma said don't complain about your friends circle space is advertising marketing, that means that your friends are very motivated, are a group with positive energy, passion, have a dream of people, always than are idle and blame women strong! One day, you will find that it can bring you unexpected gains, or thoughts, or wealth! If you are still laughing at others, there must be a lot of people laughing at you in 5 years! Like no one looked at Ma Yun! This certainly is not Ma Yun said that I also modified a bit, became XI greatly said when you complain your friend Circle space is advertising marketing, that means your friends are very motivated, are ...

I believe many people have completed their 13 year-end summary and 14 New Year's plan

2013 has become the past, I believe many people have completed their own 13 year-end summary and 14 New Year's plan.   Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14.   The seventh 21st Century International Advertising Summit will be held in Qingdao from February 26, 2014 to 28th, have you heard? 21st Century Advertising International Summit has been committed to strengthen the Chinese advertising and marketing enterprises in the cooperation between the bridge to build contacts, create industry alliances. Advertising marketing for the industry's great prosperity, great development plays an active role. ...

Big three operators greatly reduce the cost of marketing

Sina Technology News July 10 news, for the three major operators were asked to greatly reduce the marketing costs of the specific implementation of the matter, informed sources said that this will handset manufacturers, users purchase gifts to send a great impact, but with the user Package tariff subsidies have nothing to do, therefore, the three operators up to tens of thousands of packages have no effect. It is reported that SASAC requires that the three major operators substantially reduce tens of billions of marketing costs while specifying what costs, including subsidies for mobile phone manufacturers, including media advertising marketing costs, including the use of physical gifts to users subsidies. Take the subsidy of real user as an example ...

Confucianism Leopard 3G website Alliance 40,000 mobile Web sites for enterprises to open up new marketing channels

With the advent of the 3G era and the state to vigorously promote the integration of three networks, the Internet era to upgrade to the mobile internet era, more and more users on the basis of mobile phone anytime, anywhere, the use of the application needs are also increasing, which necessarily implies a broad business customer marketing opportunities.   In this context, as committed to providing mobile phone users with fast, efficient mobile phone search products and services, the development of efficient and accurate mobile phone search engine of the national High-tech Enterprises, Confucianism Leopard (roboo.com), has developed into a mobile internet era of the vast number of enterprises one-stop mobile marketing platform. By the ...

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