Advertising Research

Absrtact: The mobile internet era is also coming, how to make use of the traditional mainstream profit model of advertisement, let the huge flow of mobile apps be realized, produce more commercial value, it is more and more worth studying. We "mobile advertising research" Group has been to all kinds of mobile internet era also come to the full, how to use the traditional advertising of the mainstream profit model, so that the huge flow of mobile apps can be realized, resulting in more business value, more and more worthy of research. Our "Mobile Advertising research" Group has made a net of all kinds of mobile applications.

This chapter will analyze the product marketing value of search engine, starting from how to find out how users perceive search engine results, whether they have the ability to differentiate advertising in search results, and how to search for the user's advertising click behavior. 1. Search users ' perception of the ranking rules of search results at present, the search users have a lower degree of understanding of the ranking of search results, and nearly 2/3 of users say they do not know the ranking rules of search results. 2. Search the user's advertising ability to distinguish the user from the evaluation of the search results of the ads in the ability to distinguish between the higher, 76% of the search user self-assessment has the ability to differentiate ads. Its ...