Advertising Spending

1, tick-tock taxi yesterday in Guangzhou to cancel the fare increase function "fare increase function" has been disputed for more than a year, has been, taxi software fare increase there are two cases, in addition to the passenger independent fare increase, there is a form for the software company actively randomly increase, commonly known as "platform fare increase.   China's largest mobile phone call software tick-tock yesterday announced yesterday in Guangzhou to cancel the "fare increase" function. 2, Tencent push mobile payment toolkit developers can apply for access to Tencent low-key launch mobile payment components meter master (Midas), has been fully supported micro-letter, mobile phone QQ, mobile phone Qzo ...

Lafley (A.G) CEO of Procter and Gamble. Lafley said in Thursday that the company's current digital advertising spending accounted for 25% to 35% of the total marketing budget, and that the share of the U.S. market was close to the upper limit, compared with the average company's digital ads, which accounted for only 20% to 25% of the marketing budget. As America's biggest advertiser, the move underscores the threat to traditional media such as print media. The company plans to increase advertising costs and pay more attention to digital media this fiscal year. This reflects the shift in consumer attention, on the other hand, also reflects the desire of the P & G to improve ...

In Monday, ZenithOptimedia of the French Lions group predicted that the growth in global advertising spending would accelerate to 5.8% by 2015, boosted by demand for mobile advertising and a full recovery, Reuters reported December 9. ZenithOptimedia said advertising spending will grow 3.6% this year, above its September forecast of 3.5%. ZenithOptimedia also said global advertising spending in 2014 would grow by 5.3%, with 2015 and 2016 reaching 5.8%. According to the revenue account ...

The topic of connection between people and services always seems to belong to bat. In fact, this is just a misunderstanding of our thinking. For bat this heavyweight, they must not charge in the dirtiest most tired, the most need innovation and efficiency of the "Sweep Street" frontline, so we see drop car, express car, E, such as vertical O2O services began to appear in large numbers. Recently, 58 with the city in the O2O area of the layout is the cusp, the Tencent investment information aggregation platform began to go offline, first invested in e Generation Drive, and then set up a "58 home", get involved in the dirtiest most tired, and most ...

Absrtact: The world is on the cusp, more secure than ever. There are many sacrifices, there are many new areas. Only time can tell how this will happen. Marie Mickel (Mary Meeker), who is the queen of the Internet, sent the whole world to the forefront of the D11 convention, more secure than ever before. There are many sacrifices, there are many new areas. Only time can tell how this will happen. Meeker Mary Mee, who is known as the Internet Queen.

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

Absrtact: 58 with the city to the United States listing news, instant become the focus of media attention, but unfortunately, it is not the hope for the 58 listing, but the sound of the questioning. The media spotlight clearly presents the status of 58 with the city and the entire 58 of the city to the United States listing news, instant become the focus of media attention, but unfortunately is not followed by the great expectations of the 58 listing, but the sound of questioning. The media spotlight clearly shows the status of the 58 city and the whole classified information industry, ...

Abstract: South all Comics: Zhang Jianhui New and old media in the confrontation to start the gold grinding disc CCTV wants to exert full media operation, Renren and other social camp main interactive marketing London Olympic Games has entered the Hundred-day sprint countdown 100 days, The sporting event of the gold grinding disc again rotating South all comics: Zhang Jianhui New and old media in the confrontation to start the gold grinding disc CCTV wants to exert full media management, Renren and other social camp flagship "interactive marketing" the London Olympic Games has entered the "Hundred Days Sprint" phase ——— Countdown 100 days, sporting events of the gold grinding disc again rotation. ...

Absrtact: When you read this topic today, the world's largest social network, Facebook, should have set a good IPO price, which is about to be traded on the Nasdaq. The feast has been opened. Indeed, as one of the largest IPOs in the history of the United States, when you read the topic today, the world's largest social network, Facebook, should have set a good IPO price, which is about to be traded on the Nasdaq. The feast has been opened. Indeed, as one of the largest IPOs in American history, a company that has been founded for only 8 years has been greeted with billions ...

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

Abstract: Sina Science and technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010 officially published, this issue covers the title of Facebook is the sale of friends? This article introduces Facebook's service to its members, Sina technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010, the official issue of the cover article titled "Facebook is selling friends?" ”。 The article introduces the Facebo ...

Absrtact: For entrepreneurs, the rumored high ROI on Google, Yahoo and Bing pay-per-click Search ads may be a good choice. 3 times times, or even a higher rate of return, is not surprising in this form of advertising. But for entrepreneurs, the rumored high ROI on Google, Yahoo and Bing pay-per-click Search ads may be a good option. 3 times times, or even a little higher rate of return, for this form of advertising ...

Absrtact: 2014 is the seventh year of human entering the smartphone age, the mobile industry has profoundly influenced the process of human development in the past seven years with an unprecedented speed. When Steve Jobs stood at the WWDC conference in 2010 to release the Trans-era iphone 2014 is the seventh year of human access to the smartphone age, the mobile industry has profoundly impacted the human development process in the past seven years at an unprecedented rate. When Steve Jobs stood at the WWDC conference in 2010 to announce the iPhone4 of the era, he must not ...

Abstract: Sina Science and technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010 officially published, this issue covers the title of Facebook is the sale of friends? This article introduces Facebook's service to its members, Sina technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010, the official issue of the cover article titled "Facebook is selling friends?" ”。 The article introduces the Facebo ...

According to the news that peak elder brother just got, the former Bowser net vice president, current Gome (micro Bo) Online senior vice President Pengliang may leave recently, now begin to work alternately, replace Pengliang as a newly arrived person, identity unknown. "Under the leadership of Gao Xiang, the current CEO of Gome, the incumbent has been approached and fused by Pengliang subordinates," said a Gome online executive. Look at those years, executives who left Gome online: In 2012, Wang the CEO of Bowser Network. After a period of precipitation, carried out two pioneering, the founder of the vertical home textile electrical business ...

Mobile advertising has grown more than 75% globally in 2013, and mobile phones have become an integral part of digital marketing strategies. In China, 2013 is also a rapid change in mobile internet marketing a year, this year, Baidu, Ali, Tencent in the mobile internet investment is huge, began to intervene in mobile advertising platform, to provide a home screen and other mobile display ads; Large brand advertisers, especially in the automotive industry, attach greater importance to mobile internet marketing, For example, Shanghai General Motors specializes in bidding for mobile advertising agents. Mobile Internet era will change more traditional industries, advertising, mobile branch ...