Advertising Strategy

A recent news that Twitter has acquired the advertising industry start-up company MoPub to help it develop its advertising business, especially "through the MoPub trading services of the entire mobile ecosystem," the original ads can be seen in the recent advertising strategy is firm and confident, and MoPub will increase the size and breadth of the strategy. The concept of primary advertising is not new, simply put the ads into the content, here without repeating. In fact, native advertising at home and abroad has a very vivid example, in addition to Twitter promoted tweets fused ditch ...

Sina Science and technology news Beijing time of August 10, EA will launch a competition to master the free version of "Crazy Rugby 12" of the lucky players to reward a brand new Chevrolet Croze (Cruze) car, the game today for the Xbox and paystation users open to download. This is the first time that EA has commercialized the demo version of the game, and the company has launched a technology called EA signal that allows ads to be placed in the demo version of the game, and inserts celebrity demos, developer interviews, and other guides into the game. In addition, ...

In the growing market competition system, we see, each industry seems to be especially staged a hundred regiment war, the situation is unprecedented fierce, in such a market background, many enterprises began to calm, advertising, publicity frequently exerting force, want to find a new breakthrough, at the same time,　　　　We have seen the film of le-coated liquid to us in a stroll like walking to us! To demand positioning products to develop in the film of music coated nano-liquid films, it seems, a certain advertising strategy is necessary, but the pursuit of pure advertising effect and ignore the development of the product itself, it is undoubtedly embarked on the road of their own death.

An analyst at Citigroup said in an investor report published in Wednesday that Facebook's advertising strategy was expected to Pinterest its advertising application interface (API) by the end of the year or early next year. Pinterest's launch of the AD application interface will have a huge impact because the company already occupies 23% of the recommended traffic for E-commerce sites. The introduction of an ad application interface means that Pinterest will become one of the more important shopping sites. Application interface ...

Absrtact: Since January 1, 2012, every TV station in the country broadcasts TV dramas, the middle of each TV series shall not be interrupted by any form of advertising. News that the new rules will direct the loss of 20 billion yuan advertising revenue, and this money will flow to the video web site pocket. Since January 1, 2012, the national television stations broadcast TV dramas, the middle of each TV series should not be any form of advertising. News that the new rules will direct the loss of 20 billion yuan advertising revenue, and this money will flow to the video web site pocket. For 20 billion of the argument, there are people in the industry to come forward ...

Days of the Cat, Jingdong, No. 1th Shop, Suning and Xun together to launch the final investment to reach the 1 billion-level marketing war. The "Double 11" collective carnival atmosphere, you may not feel until this year.   Starting in mid-October, whether you turn on the television or the computer, squeeze on the rush hour subway or office elevator, brush Micro bo or friends Circle, "Double 11" electric sales promotion ads are 24 hours to you "encircle", not to mention the day mobile phone intensive message push. "Double 11" After the end, the first time the electricity dealers announced the turnover and orders ...