Advertising System

Absrtact: September 11 Morning News, 360 chairman Zhou Today in 2012 China Internet Conference to accept Sina Technology interview revealed that 360 search will launch an open platform, is currently evaluating access to Google Advertising system to achieve 360 of the possibility of commercialization. 360 will September 11 morning news, 360 chairman Zhou Today in 2012, China Internet Conference on Sina Technology interview revealed that 360 search will launch an open platform, is currently evaluating access to Google Advertising system to achieve 360 of the possibility of commercialization. "360 will be to Google ...

It is noteworthy that Huang founder of the company is also Google's old will, his role in the creation of the European cool before the Google China senior advertising system engineers, two Google old will be in this way again with an entrepreneurial company. It is also reported that participation in the merger is not a orchid pavilion, another domestic famous venture capital company Jinsha Ventures are involved. Data show that the Orchid Pavilion is one of the domestic export of foreign trade platform, main 3C products, as of 2010 has 400 employees around, but also expanding, with their own procurement and logistics, the future of the listing ...

For Baidu, advertising and management system "Phoenix Nest" involves multiple weights of complex mathematical calculations. But in the face of the user-advertisers doubt, Baidu has explained. Recently, Baidu vice President Wang to Beijing Morning News reporter detailed explanation phoenix nest "transparency" problem. Two years ago, Baidu will be the original advertising system upgraded to Phoenix Nest, Baidu said that the system more consideration of the advertising information on a variety of evaluation, but, in Phoenix Nest online, but attracted a lot of advertisers dissatisfaction: keyword bidding from the Ming marked into a dark label. In other words, advertisers cannot query other ...

According to the latest data show, Archie PPS with the PC end of the daily average user coverage of nearly 50 million people, ranked first in the industry, in the PC side of the company's asset rankings, Archie and PPS monthly coincidence is only 27.53%. In addition to the huge user coverage and very low user overlap advantages, Archie Art, PPS brand positioning and the two sides of the long-term advertising revenue constitute a huge difference. With the advertising system through, Archie PPS will also fully share each other's precision advertising products and advertising processing technology. Archie Art relies on Baidu massive search behavior data launched precision Advertising products ...

The new opportunity for mobile Internet is to master four entrances. And the purpose of mastering the entrance is to obtain traffic, the purpose of obtaining traffic is that your platform has the value of advertising. 1, the new advertising most Internet companies to make money model is advertising, such as Facebook, such as Alibaba's electric advertising system, such as Baidu's bidding ranking system. A small number of internet companies rely on value-added and other Internet services to make money, such as game currency recharge. So the study of mobile internet era of new advertising methods, to study the new opportunities for mobile Internet is very helpful. Recently in China's international 4A advertising company ...

Zhang Yiming Author: Ke real you read this, we are told of this company - Beijing beat byte Technology Co., Ltd. has completed the lead investor Sequoia microblogging (18.32, -0.03, -0.16%) With the vote of 100 million US dollars C round of financing. Byte jitter founder Zhang Yi-ming revealed to the "entrepreneur" that the company's C-round valuation of about 500 million US dollars. Like many startup mobile Internet companies, people who know their product "today's headlines" know more than "beats". However, a company set up more than two years, a recommended reading for individual users A ...

Absrtact: After Facebook announced the launch of the IPO, Chinese companies with social concepts once again became the focus. Tuesday, Sina announced the fourth quarter of 2011 and the full year earnings. Earnings showed that Sina Weibo registered users have exceeded 300 million, the daily active user ratio of 9%. After Sina announced the launch of the IPO, Chinese companies with social concepts once again became the focus. Tuesday, Sina announced the fourth quarter of 2011 and the full year earnings. Earnings showed that Sina Weibo registered users have exceeded 300 million, the daily active user ratio of 9%. Sina CEO and ...

First, the user is more important than the customer some of the first business elite have a way of thinking that business is closer to the money, money is closer. But in the Internet, this logic is wrong; whether China or the United States, this logic is wrong; some time ago Zhou 祎 borrowed Mao Zedong's saying that "people are lost, people are stored, people are dead, people are lost", people are users, the land is the profit; that's right. Example 1: The first company to launch the bidding rankings, called Overture, this business model is very good, but also developed enough customers, relying on the cooperation with Yahoo and Google, once became the market ...

"Guide" Some of the earliest business elite have a way of thinking that business is closer to the money, money is closer. But on the Internet, this logic is wrong. 　　The 5 life logic of the Internet in China: First, users are more important than customers; second, the grassroots are more important than the elite; third, cross-border advantages and resource side effects; four, the field of vision is more important than diligence; 　　First, the user is more important than the customer some of the first business elite have a way of thinking that business is closer to the money, money is closer. But in the Internet, this logic is wrong, whether China or America, the logos ...

Absrtact: Recently, 360 launch a new plan, in 360 security browser add Thumb button, when users browse the Web page, as long as the thumb button, you can submit the site domain name to 360 search, increase the site on the search engine user rating, so that high-quality network recently, 360 launched a new plan, In the 360 security browser added "thumb" button, when users browse the Web page, as long as the "thumb" button, you can submit the site domain name to 360 search, increase the site in search engine user rating, so that high-quality sites can be more users to search. Search for ...

Because of the next step in the micro-blogging industry, I have been trying to explore the relationship between the Big V and Sina Weibo. 　　Zennai wait until fire fire has not fire, the Barbarians began to reconsider, open back to cure, Laopan in CCTV talk Big V mind, still haven't written, but this thing but also have to say. "You hurt me, but a smile, you love the greedy I love cowardice ..." Ying's This "a Smile", perhaps the current Big V and Sina Weibo relationship, this kind of concomitant, aloof ambiguous relationship, now with the relevant departments launched the crackdown on online rumors ...

Absrtact: With the number of Sina Weibo users climbing, the commercialization of micro-blogging process again on the table. Yesterday (February 28), Sina CEO and President Charles Chao disclosed the 2012-year profit path on the earnings call, claiming that Sina will accelerate the pace of micro-blogging this year, with the number of Sina Weibo users climbing, microblogging commercialization process again on the table. Yesterday (February 28), Sina CEO and President Charles Chao disclosed the 2012-year profit path on the earnings call, claiming that Sina will accelerate the pace of micro-blogging this year, and that the main revenue will come from the microblogging platform itself ...

An operating time of more than 3 years, the cumulative registered users 400 million, daily average active users tens of millions of internet products, but the delay can not be profitable. 　　That's why a lot of people are rushing to commercialize Sina Weibo. Sina Weibo itself is also very worried, especially the capital market to micro-bo commercialization of the loss of confidence, so that the company's share price continued to fall. 　　So far, its share price has fallen from $142.4 trillion at the peak of April 2011 to about $50 trillion. Although Sina has launched its microblog commercialization since last April, it has been based on its long-term financial data and commercial thinking and product performance ...

Absrtact: February 20, 2013, Sina released the fourth quarter of 2012 and the full year earnings. The financial performance of Sina Weibo has not been too much of a surprise: the fourth quarter was about $28.5 million trillion, earning 66 million dollars a year. Weibo has been looking for February 20, 2013 in the second quarter of 2012, and Sina released its fourth quarter and full year earnings in 2012. The financial performance of Sina Weibo has not been too much of a surprise: the fourth quarter was about $28.5 million trillion, earning 66 million dollars a year. Weibo since 2012 ...

For the current Internet industry, Sina Weibo is undoubtedly the most popular information publishing and exchange platform. Continuous online micro-task, information flow advertising platform, in the micro-blog content to push advertising information, Sina Weibo in commercial advertising on the pace of gradually accelerated. 　　In the profit model has not been clear, empty flow can not be effective in the plight of the situation, Sina Weibo through the rectification of marketing market, the introduction of bidding ranking system, Amnesty grassroots large series of measures, began in the advertising market formal test water. Follow the search engine bidding ranking system "never turned off ...

Absrtact: In the first 3 days of New Year's Day of 2013, Sina's 5,000 employees received an e-mail from CEO Charles Chao, who told everyone in his email that Sina had just carried out the reconstruction of the architecture for the first time in years according to the needs of the strategic development. The new structure will split Sina into the first 3 days of 2013 New Year's Day, Sina's 5,000 employees received an e-mail from CEO Charles Chao, who told everyone in the email that Sina had just carried out "the architecture reconstruction for the first time in years according to the needs of the strategic development". The new architecture will split Sina into a portal with ...

Find the most suitable for their own city-state, and self-development at the same time, promote common development, SMEs and the Internet must make choices. 2010 has passed, China's Internet open platform has been unstoppable, from their own, to the "city" open to everyone to do, has become the Internet big business consensus. 　　At the beginning of the more than 10-year monologue, the city-state era has finally arrived. February 23, 2011, Alibaba's Taobao announced a comprehensive open strategy, open scope includes sellers, buyers, no ...

First, talk about the abnormal flow of Taobao. One clothing e-commerce director said last year spent 3 million Taobao platform to buy advertising traffic, the effect is acceptable, the first half of this year spent 5 million to do all kinds of marketing, Lynx shop's benefits have dropped 5%. This means that Taobao platform in the transformation of advertising traffic, there have been some ecological problems, social marketing will be contested, which is why it must be cross-border layout Sina microblogging, power micro-Amoy cause. Second, Ma Weihua China Merchants Bank has opponents executives raised a question: how to use China Merchants Bank Sina microblogging and other social media ...

Abstract: Future marketing must be the combination of art and science, rationality and Sensibility, creativity and technology. Social Touch CEO Rui to the "21st Century Economic report" reporter said. Since the emergence of social networks in China, the concept of social marketing came into being, a group of third party camp "future marketing must be the combination of art and science, rationality and Sensibility, creativity and technology." 　　"Social Touch CEO Rui told the Economics report 21st century. Since the emergence of social networks in China, society ...

According to foreign media reports, Facebook in New York's marketing campaign announced its own mobile platform advertising program. 　　The plan is the same as the advertising system Twitter launched to mobile users yesterday, with two of companies looking to reap lucrative advertising rewards in the growing mobile market in the future. Facebook's advertising program is simple, and the company encourages marketers to process and modify the content of branded pages. Any information that can be placed on a company or a brand Facebook page can be advertised. And in marketing ...