Advertising Technology

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The influence of advertisement position change on advertising attention degree under the Environment of Network Alliance

Absrtact: In the last article on the Network Alliance Environment Advertising Technology Analysis (i), we on the Web page information density, full-page page on the value of advertising, advertising content page Content crowd interest, these three aspects of the delivery skills are elaborated; Today, we will combine eye movement research in the last article--on the advertising skills under the environment of the Network Union (i) , we are on the page information density, full-page page advertising value, advertising content & content & People interest, these three aspects of the launch techniques are elaborated; Today, we will combine eye movement research experiment with data, ...

LinkedIn announced that a $ 175 million acquisition of Bizo 90% will be paid in cash

Netease Technology News July 23 news, according to foreign media reports, social recruitment website LinkedIn announced on Tuesday that the company will be 175 million US dollars price acquisition of advertising technology and advertising effectiveness evaluation service provider Bizo. LinkedIn said in a statement that 90% of the transaction amount is paid in cash and the rest depends on the stock. The acquisition is expected to be completed in the third quarter. Founded in 2008, Bizo can publish accurate advertisements for the workplace and evaluate the effectiveness of advertising campaigns. LinkedIn has more than 300 million users. The previous announcement in this transaction ...

Global television advertising spending rose 3.5% in the first quarter

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013.   This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

Advertisers ' spending is shifting to online channels

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013.   This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

Technology companies are playing an increasingly important role in the advertising industry

The rise of various new technologies to the advertising industry chain division tends to refinement, technology companies are advertising industry plays an increasingly important role, they like a knife, stabbed into the industry. Third-party data monitoring companies are a sample of pure technology companies in this industry. "Our presence has made advertisers more agreeable to the Internet advertising market and began to invest more." "Second hand system CEO Wei Wei said. Second hand system is a third-party advertising technology companies to help advertisers and their agents, network media to evaluate and optimize the effectiveness of digital advertising, improve the return on media investment. Procter and Gamble, Microsoft, delicious ...

The "Silicon Valley Connection", 100 billion frames per second.

In the daily link to the Silicon Valley, the most fresh information! The "Silicon Valley" here refers to the typical and innovative business representatives abroad. 1. Google to enhance the transparency of advertising effect or affect a number of corporate IPOs <http://tech.sina.com.cn/i/2014-12-07/08429858244.shtml> Google is strengthening the transparency of online advertising business. Industry insiders believe this could affect the IPO of a range of technology companies (IPOs). Advertising technology to create ...

The future of Facebook, that's what Zuckerberg intended.

Facebook released its strong third-quarter earnings in Tuesday. The main content of the conference call is about the future of Facebook and how Facebook leverages its current success to drive the long-term goals of the future: becoming a stronger company. Both Facebook CFO David Venas Dave Wehner and CEO Mark Zuckerberg say Facebook will invest in a series of large-scale talent and advertising technology next year to ...

The 2nd Advertising Technology Summit ended successfully in Beijing

Recently, the 2nd China Advertising Technology Summit 2014 ended successfully in Beijing. Zhou Yiubai, CEO of Youyi Inter-company, expressed his feeling that the two views of this conference gave great inspiration to him. First, digital marketing has become the most important marketing channel. Second, Programmatic purchase has become the most important driving force in the development of Internet advertising. Youyou Interworking CEO Zhou Wenbiao market began to point to digital Earlier this year, Haier canceled off-line budget, the Internet has become the main channel of communication; the world's largest advertiser Procter & Gamble, digital marketing has also been their most important means of transmission. In general, this year ...

China online advertising technology market experience changes

Tencent Lei Jianping Technology May 20 reported in the Chinese online advertising technology market undergoing a revolution, good ye sold its advertising business, and seek to sell the remaining business on the occasion, the former CEO Ye-Hua Wang is also undergoing another important career transition - Joined US wireless audio company Sonos. Earlier, Wang Hanhua served as President of Amazon China for up to seven years. Earlier, Wang Hanhua served as vice president of Motorola Asia Pacific and general manager of China Mobile. As a professional manager, Wang Hanhua is basically the gorgeous turn around in the industry. Past signs show that there is a choice of Wang Hanhua career ...

Facebook announces Acquisition of Microsoft advertising technology Platform

Abstract: According to foreign media reports, Facebook announced in Thursday that the company and Microsoft to buy the latter's advertising technology platform to reach an agreement, the acquisition will help it to prove to customers the effectiveness of its ads. Facebook did not disclose how much it paid for the advertising technology platform. According to foreign media reports, Facebook announced in Thursday that it had reached an agreement with Microsoft to buy the latter's advertising technology platform, which would help it prove the validity of its ads to its clients. Facebook did not disclose how much it paid to buy the advertising technology platform. Industry early ...

AOL wants to buy US video advertising technology start-up company Adap.tv

Beijing time July 19, according to foreign media reports, sources revealed that AOL wants to provide 375 million-425 million U.S. dollar offer to buy American video advertising technology start-up company Adap.tv. The source said Adap.tv company has not yet decided whether to accept the offer of AOL.   AOL also declined to comment on the rumours. However, for AOL, the acquisition of Adap.tv is definitely a reasonable deal. AOL's fastest-growing and most stable source of revenue is its banner advertising business ad.com. Ad.co ...

Twitter 100 million dollars to buy mobile advertising company

NetEase technology News July 1, according to foreign media reports, sources revealed that Twitter is acquiring the headquarters in New York Mobile advertising technology company Tap Commerce. The deal is expected to be announced later in Monday. Sources say Twitter has bought tap commerce at around 100 million dollars. But even if Twitter officially announces the deal, it is unlikely to announce the purchase price. TAP Commerce investors include Rre Ventures, Eniac ...

Facebook and Microsoft have agreed to buy advertising technology platforms

Abstract: According to foreign media reports, Facebook announced in Thursday that the company and Microsoft to buy the latter's advertising technology platform to reach an agreement, the acquisition will help it to prove to customers the effectiveness of its ads. Facebook did not disclose how much it paid for the advertising technology platform. According to foreign media reports, Facebook announced in Thursday that it had reached an agreement with Microsoft to buy the latter's advertising technology platform, which would help it prove the validity of its ads to its clients. Facebook did not disclose how much it paid to buy the advertising technology platform. Industry early ...

Transmit Yang Technology upgrade core products to further improve its function

As a well-known network advertising technology providers, Chuan Yang Technology announced to its core products-Network advertising collaboration platform Dolphin made another major upgrade, and the product version of the upgrade to 3.0, the new version can be a qualitative leap in the old version, we still need to wait and see. Wang, founder and vice president of technology, said the update is mainly aimed at the transmission network advertising trading platform Adplace and mobile platform requirements for more than 10 technical upgrading. System upgrade, the technology to achieve with the transmission of advertising trading platform Adplace Seamless ...

Facebook has been touting ads to businesses as it offers services to its members

Abstract: Sina Science and technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010 officially published, this issue covers the title of Facebook is the sale of friends? This article introduces Facebook's service to its members, Sina technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010, the official issue of the cover article titled "Facebook is selling friends?" ”。 The article introduces the Facebo ...

Yahoo buys electric business platform Lexity

According to AllThingsD News, Yahoo is about to complete the Electronic Business application Platform Lexity acquisition, the amount of the acquisition is temporarily no news. But if the news is true, Yahoo is expected to "recall" one of its own generals: Lexity's CEO and founder Amit Kumar, who worked in Yahoo for years, focuses on search and semantic based advertising technology, search optimization tools Monkey is one of his works on Yahoo. After the Yahoo, Kumar plus ...

"Enfocommerceaward e-commerce star" annual selection of the spread of technology to the fore

The third annual e-Commerce Conference and Enfocommerceaward Awards ceremony March 27 held in Beijing, in the "Enfocommerceaward Electronic Commerce Star" annual selection, Chuan Yang technology rt E-commerce Intelligent Marketing platform to stand out,   Won the best Intelligent Marketing Platform Award. This annual meeting is an event in the field of electric business. The organizers hope that through the selection of E-commerce star, China's E-commerce market to promote the integrity of the Convention, establish e-commerce Green Ecological environment Model base, to create a virtuous cycle of the internet ...

Facebook frequently solicits ads from companies

Abstract: Sina Science and technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010 officially published, this issue covers the title of Facebook is the sale of friends? This article introduces Facebook's service to its members, Sina technology news September 27 morning, the latest issue of the United States "Business Weekly" magazine on September 24, 2010, the official issue of the cover article titled "Facebook is selling friends?" ”。 The article introduces the Facebo ...

Collaboration platform Dolphin Another major upgrade

China's well-known network advertising technology provider, the recent announcement of its core product network advertising collaboration Platform Dolphin made another major upgrade, and the product version number to 3.0. Wang, founder and vice president of technology, said the update is mainly aimed at the transmission network advertising trading platform Adplace and mobile platform requirements for more than 10 technical upgrading. After the system upgrade, the technology realizes with the advertisement Exchange platform Adplace Seamless docking, at the same time the dolphin also in the function has carried on more than 10 items ...

Mobile game maker PopCap about the growth of their own company

Recent news, according to foreign media reports, the United States mobile game developers PopCap Business director of Danno Bruno Cantestin-Bure (Giordano Bruno contestabile) in Thursday, held a mobile advertising technology conference,   The slide shows the path of PopCap's growth and the company's game development process and advertising model. PopCap has become one of the most well-known developers in the mobile gaming industry. ...

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